Cryptocurrency, NFTs, Bitcoin Investment Banking

In this role, I held marketing responsibilities for the brands’ ecommerce, restaurant and wholesale divisions. • Developed overarching marketing strategy including marketing plans including advertising, promotions, public relations, digital media (social, website, email, PPC) strategies for overall restaurant/prepared food groups aligned with business priorities.• Oversaw execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives were achieved and that revenue opportunities are maximized.• Produced, analyzed, and delivered reporting on digital marketing KPIs including, but not limited to, revenue, cost, ROAS, ROI, traffic, CPA, CR, transactions, and overall growth and health of digital marketing channels.• Worked closely with key members marketing, sales and operations teams to ensure effective commercialization plans.• Planed and directed Digital Marketing Calendar in support of seasonal events, new product launches, promotions, and overall marketing initiatives driving traffic to relevant websites.• Served as the brand guardian /liaison, verifying all marketing reflected brand voice. Led the strategic pull-through of continent and brand promotions and campaigns.• Played a key role in long-term strategic planning, especially as it pertains to the sales and marketing funnels.• Managed internal and external partners to ensure that deliverables were executed to support brand strategy.• Managed direct reports and monitors overarching marketing performance.• Set overarching Public Relations strategy for the brand, outlining goals, pitch angles and target segments.• Effectively measured and communicated success of campaigns and digital performance using relevant reports tools.• Responsible for developing content across multiple channels, including internal announcements, internet articles, emails, talking points, fact sheets, presentations, video scripts, web copy, and more.

Developed a digital based lead generation strategy for this SaaS product targeting financial services professionals. Worked cross-functionally with product marketing to develop and test messaging and content to best engage with prospects. Established a series of email follow-up workflows to nurture leads through their lifecycle in co-ordination with sales activities. Worded with partners and content providers to host webinars as part of the overall lead generation strategy. Identified new market opportunities, through extensive market research and developed marketing communications assets to aid in establishing a foothold in those markets.• Responsible for increasing monthly lead generation numbers from an average of 4 MQL’s monthly to 57 MQL’s, an increase of nearly 1,500%• Developed marketing plans, penetration strategies, and new product ideas/assessments utilizing primary, secondary, and internal company data• Administered all aspects of marketing communication strategies including lead generation, follow-up, and nurture.• Established Monthly sales reporting to provide transparency to sales executives and managers. This included YOY comparison as well as monthly attainment of marketing/sales goals.• Improved web presence through SEO, A/B Testing, contributed to increasing overall website traffic by ~45%• Developed engaging multi-channel social media campaigns that increased reach and brand awareness.• Managed all aspects of the advertising, marketing campaigns and promotions via Facebook, Google AdWords, affiliate partners and monitored results using Google Analytics and Adespresso.• Successfully developed social media strategy with the goal of increasing customer engagement.• Vendor Management: Owned the relationships with external agencies to expand and optimize digital marketing efforts.• Managed call centre team overseas in India to prospect and book demo appointments for our sales department.

MindBeacon is a leading virtual health start-up operating in the mental healthcare space. Tasked with building the B2B marketing engine from the ground up, I am responsible for supporting the development of/and scripting a compelling narrative around BEACON’s key benefits to the employer/reseller market segments. I conceive and execute strategies that drive volume and share growth, and collaborate with stakeholders across multiple functions.Currently, in this role I:• Develop lead generation campaigns in close collaboration with Sales, participate in events & panels on topics relevant to positioning of MindBeacon.• Develop promotional calendar to support B2B sales force and Reseller Partners with high quality leads to accelerate our acquisition and increase our sales force productivity.• Own the role of B2B marketing and communications subject matter expert.• Create, deliver, and measure the success of integrated marketing programs including: trade shows, channel programs, communications, collateral, branding, messaging, and promotions.• Work with sales and marketing operations to measure and report on the end-to-end lead management process including lead capture, qualification and nurturing.• Define, develop, and deliver channel content including messaging, photography, videography, case studies, white papers, newsletters, etc., working with internal and external resources.• Manage and support the execution of measurable demand creation programs and consistently optimize based on performance and market feedback to drive revenue through direct and indirect sales teams.• Manage and adhere to budgets.

Responsible for planning, development and implementation of all of the organization’s marketing strategies, communications, and public relations activities, both external and internal, relative to the strategic direction and positioning of the organization and its leadership.• Lead the strategy and generation of engaging digital content for eCo’s website, social media and email channels that lead to measurable action.• Increased in a single year overall website traffic by over 200% while drastically reducing bounce rate from 50% to 19%.• Developed, implemented, and evaluated an annual marketing and communications plans that include print, social media, transit advertising, digital, e-mail communications, and public relations tactics.• Developed national campaigns involving online, print, social media, Google Adwords, Public Relations• Organized a provincial conference for Ontario post-secondary faculty and educators.• Achieved goals while managin a team of six staff, creative and production agencies, photographers and addtional creative.

Managed all aspects student recruitment through tactical marketing initiatives including; digital marketing, paid social media, radio campaigns, transit advertising, special events, CASL compliant email marketing and brand development. Through careful monitoring of KPI’s, managed budgets and reported monthly/quarterly against annual media plan.• Led advertising and PR campaigns, as well as executed sales/recruitment events.• Analyzed market trends to address business opportunities and issues, and to set the brands annual objectives, strategies, positioning and tactics.• Developed the product strategy and performed ongoing business analysis to drive the brand performance. Conducted market surveys to define target audience.

In this role I oversee the planning, development, and execution of client’s marketing and advertising activities. Responsibilities include market research; pricing; product marketing; new business development; marketing communications; advertising; and public relations.• Oversee day-to-day account marketing, creative and operational activities (e.g., production, budgets, timelines, etc.). • Identify client business needs and proactively develop customized marketing solutions to meet their objectives.• Managing all aspects of advertising campaigns to ensuring that we are exceeding performance requirements and optimizing as needed.• Provide leadership and industry expertise among the organization.• Acquire and manage all new accounts while fostering relationships for growth.• Research, analyze, and extract insights for client deliverables.

Responsibilities include:• Leading the development and implementation of Freightopolis’ marketing and communications strategy and budget;• Building and executing a social media strategy that extends and engages Freightopolis’ relationship with market;• Creating segmented online marketing campaigns to increase sales through the use of email marketing and web marketing;• Negotiating and liaising with industry associations for marketing promotion and advertising;• Developing a media relations/ PR plan and strategy;• Sourcing and managing creative agency work as required;• Implementation of lead generation program for sales team;• Developing sales collateral and collateral for sales team;• Leading and Managing direct reports to ensure that all marketing projects are on time, on budget, and on strategy;• Working cross functionally with teams to drive business initiatives and gain buy in across sales, engineering and accounting;• Interpreting analysis reports on marketing programs.

In this key position the marketing manager is responsible for the strategic development , implementation and tracking of all marketing expenditure . The primary goal is to utilize the marketing mix including online ( SEM ) and offline advertising , direct mail, trade shows , and print to generate leads.As Creative Director my responsibilities include directing the development and execution of all creative strategies , ultimately responsible for delivering superior creative quality . Serve as creative lead for all new program launches, building a positive client relationship and ensure design communications objectives are met.• Responsible for all creative aspects of marketing projects from inception through the development of strategic, well-designed advertising and collateral materials that help to generate leads, drive revenue, enhance engagement, and maintain a consistent client brand image;• Oversaw selection and management of all freelance/agency services;• Lead strategic creative meetings to develop creative strategies and implemented all creative requirements including copy, layout, illustrations, final art, and photography;• Directed photo shoots - including storyboard and image concepts to insure consistency with brand & strategic direction;• Supervised & inspired the creative team & vendor partners to generate multiple concepts for various campaigns or projects;• Worked with the account team, strategy team, and copywriters to develop concepts and present to management;• Maintained creative, conceptual and language standards as well as design parameters and stylistic guidelines for the brand DNA that were consistent with clients style guidelines;• Introduced new technology to ensure the company remains on the leading edge of graphic design technology and skills.

This key marketing position I have ownership of the strategic development, implementation and tracking of all marketing including online and offline advertising, direct mail, trade shows, and print. In this position I am responsible for developing and executing all elements of the marketing program, including setting the organizations prospect acquisition strategies, execution and analysis of all lead generation marketing campaigns, and achieving the lead generation goals.• Responsible for developing, executing and delivering the clients digital/online marketing strategy, planning and budget to include online, new media, web, and SEO to drive the business forwards through key marketing channels;• Responsible for managing online branding, communications and campaigns through clients websites, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing;• Responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets;• Responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company’s web properties;• Responsible for identifying and prioritizing digital marketing objectives, creating and communicating Marketing targets / briefs;• Work with the Business Development Manager(s) to plan and implement all online marketing campaigns including digital campaign collateral;• Implement and monitor SEO and PPC strategies to drive traffic and conversion rates;• To analyze and interpret user journey stats in order to improve the customer experience;• Responsible for managing the online marketing budget.

Primary responsibilities include the following;• Providing strategic marketing council and vision as a key member of senior management team;• Managing all marketing related activities including short and long-term product planning functions, market research activities to support and contribute to the strategic direction, development of the annual Marketing Plan and execution; competitive intelligence to ensure product superiority and customer satisfaction; marketing promotion functions, and promotions to contribute to client satisfaction with the product;• Developed and implement a world wide channel marketing program including strategy, and deliverables that meets the needs and can be executed by the subsidiaries & partner;• Monitored the performance of the program, eliciting feedback for each subsidiary & partner, identifying and agreeing improvements. Understand deviations from the agreed strategy and address these with the subsidiary marketing teams, escalating as necessary;• Instituting and managing marketing disciplines in campaign tracking, channel effectiveness, and program ROI measurement;• Worked closely with subsidiaries to ensure successful execution of campaigns and programs on a country level;• Worked with education department to ensure that channel partners are equipped with product knowledge, identifying gaps in what education can provide and addressing these opportunities;• Managed lead generation marketing programs including push/pull marketing initiatives including prospect direct mail efforts and resource center initiatives;• Developed and managed public relations program and external firm, press releases, industry bylines and company internal and external newsletter/communication efforts while managing and fostering media relationships.• Organized and managing trade show participation and developing promotional product activities.