Dean Thomas Email & Phone Number

United Kingdom

Bracknell, Berkshire, GB

Leading the Marketing & PR Strategic Sourcing team across Media, Digital, Creative, and Experiential.

London, GB

I lead the growth of in-store marketing for all customer facing areas at Lidl which involves the full strategic life cycle, from concept invention, campaign leadership, procurement, installation, implementation through to the project review and budget control. I manage and coach an internal team and external agency that continually looks to improve the in.

London, GB

• The in-store Marketing lead within the “UK New stores of the future” working group, driving change and innovation across the full store estate. Developing and implementing changes across regional departments, resulting.
• Managing a budget for all marketing print and POS buying. Responsible for actively sourcing new suppliers and negotiating long term contracts as well as improving cost across regional campaigns, securing contracts and.
• Enhancing the annual brochures brand through paper, pagination, print, finishing and rightsizing, maximising value for money whilst improving quality, timing, service levels and standardising the process.
• Develop and supporting internal departments, seniors and the board with all in-store customer facing marketing elements.

London, GB

• Working closely with print procurement and the creative & brand team to create the finished promotional product. Producing inclusive guides for both internal and external use. Partnering with the PR team on assessing a.
• Liaising with external distribution partners and sustaining excellent business relations with various suppliers. Negotiating competitive contracts ensuring delivery on specific budget requirements.
• Analysing customer feedback in order to understand consumer behaviour, build engagement and ensuring effectiveness of direct mail and door drops across 620 stores. Utilising geographic information systems (GIS) for.
• Working on R&D projects to support senior management within the marketing arena, advising and recommending future campaign projects. Overseeing all regions in implementation of brand campaigns to deliver trade.

London, GB

• Developing new ideas and implementing a company-wide plan to promote products, working with all departments for execution to achieve frequent and positive media coverage across all available media.
• Managing five creative graphic designers, communicating at all levels of the business to ensure timely arrival of information and liaising with external parties involving trademark owners, chefs and photographers.
• Co-ordinating artwork requests from all areas of the business and working to tight deadlines on agreed projects.
• Marketing campaigns stakeholder management covering 60 store openings, store/regional specific campaigns and managing ATL/BTL marketing brand communications, from product sourcing, project research, writing and.

London, GB

• Managing four stores inside and outside the M25, developing creative store merchandising to local customer needs resulting in month by month turnover increases.
• Managing eighteen direct reports, eighty indirect reports and responsible for all district HR duties that fall under recruitment, employee relations, appraisals, development and performance management of staff at.
• Coaching and guiding store teams to ensure they meet and exceed their targets while maintaining excellent customer care, store standards, availability, trading law, productivity, waste and inventory.
• Managing new store openings that involve recruiting and overseeing all training for the new store team and the setup of the new building.

GB

• Territorial Army Royal Signals, 60 Signals Squadron July 2005 - May 2006Served as an Officer Cadet with the Territorial Army Royal Signals at Aylesbury Squadron.
• Wales University Officer Training Corps, Cardiff Company (part-time) September 2001 – July 2005Student member with the Officer Training Corps (OTC). Progressed to rank of Platoon Sergeant, responsible for: recruitment.

Involved in a variety of activities and events throughout the year promoting the university.Events aimed at showing young people what Higher Education is like and encouraging them to consider it as an option for themselves. Activities included staffing stands at careers fairs, giving presentations to potential students at the university, showing groups.

Bachelor'S Degree, Ba (Hons) Product Design

Btec Diploma, Art & Design Foundation Studies

High School, A Levels