Dean Ernst Email and Phone Number
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As the Co-Owner and President of Essential Candy, I lead a mission-driven company specializing in Functional Better-For-You Candy infused with essential oils and plant botanicals. Our commitment to organic, non-GMO, gluten-free, vegan, and soy-free candies, free of artificial flavors, colors, sweeteners, or preservatives, sets us apart in the industry.At Essential Candy, we are proud of our "Get One Give One" mission, where for every bag purchased, we donate one to various cancer support groups and individuals undergoing chemotherapy. This is why we are #CandywithaPurpose.With over five years of experience in this role, I've honed my leadership skills, driving the company's growth and innovation. My expertise extends to e-commerce, where I have successfully leveraged platforms like Shopify and Square to optimize customer experiences and drive sales. I also excel in setting up and managing digital marketplaces on platforms such as Amazon, Google, and Walmart.com, as well as wholesale marketplaces like Faire.Throughout my career, I've demonstrated a results-driven approach, with a knack for optimizing operational processes to boost department revenues while reducing overhead. My analytical mindset allows me to make data-driven decisions that guide our growth and direction.My proficiency extends to implementing ERP and CRM platforms, including NetSuite and Salesforce, streamlining operations, and enhancing customer relationships. I am skilled in building lasting connections across industries, which has been instrumental in forging strong partnerships and driving success.Specialties:E-commerce Strategy (Shopify, Square)Digital Marketplaces (Amazon, Google, Walmart.com)Wholesale Marketplaces (Faire)Digital Marketing StrategySocial Media MarketingData AnalyticsBusiness OperationsFranchise Operations & DevelopmentLead GenerationMarketing AutomationProduct MarketingBusiness Process ManagementInformation TechnologySystems Implementation (NetSuite ERP and Salesforce CRM)Brand Development & DesignNegotiationsVendor and Customer RelationsPublic SpeakingFranchisee MentorshipRelationship BuildingTraining & Team BuildingCompany CultureFranchise Lead GenerationPublic RelationsGraphic DesignCorporate CommunicationsSearch Engine Optimization (SEO & SEM)
Essential Candy
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PresidentEssential Candy Apr 2022 - PresentWellington, Florida, UsEssential Candy makes functional confectionery products infused with essential oils and plant botanicals to aid and support the body. All of our better-for-you candies are organic, non-GMO, gluten-free, vegan, soy-free and have no artificial flavors, colors, sweeteners, or preservatives. Through our Get One Give One mission, for every bag purchased we donate one to various cancer support groups and our individuals going through chemotherapy treatments. This is why we are #CandywithaPurpose
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Co-OwnerEssential Candy Sep 2018 - PresentWellington, Florida, Us
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Vice President Sales And MarketingRetrolux Sep 2019 - Apr 2022Boise, Idaho, UsRetrolux provides electrical distributors, utilities, and contractors with the most comprehensive and integrated mobile product supply chain logistics and energy efficiency software. Our program helps customers to reduce product and installation costs by over 20% while streamlining utility rebate programs and providing a centralized project information database. -
Director Of Sales And MarketingRetrolux Sep 2018 - Sep 2019Boise, Idaho, Us
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Vice President Of Franchising, Operations And MarketingLed Source Jun 2017 - Apr 2018Wellington, Florida, UsPromoted to position due to the ability to lead and inspire franchisees in a collaborative environment of accountability. Led expansion and development of franchise system in North America through training, coaching and mentorship by implementing new processes and efficiencies to foster profitability. • Hired, trained and managed 60+ operational, manufacturing, marketing and franchisee team members• Reduced inventory through cycle counts and negotiated $400K buy-back program with key vendors• Developed sales strategies that enabled 30% increase in annual revenue of franchise system• Applied lead generation campaigns using A/B testing resulting in 40% increase of webinar registrants• Strategized with executive team on budget planning, brand development and marketing objectives that aligned with the company vision and investor goals• Collaborated with Sales and executed targeted B2B campaigns leading to an increase of 22% inside sales growth and customer retention• Identified lack of processes in franchise system and built continual educational program along with new Franchise Operations Manual• Negotiated with vendor partners lower volume purchase requirements and price tiers that minimized dated inventory by 60% and increased profit margins by 9% • Spearheaded initiatives enabling time tracking system which improved employee performance by 5% and identified process inefficiencies• Garnered new vendor partnerships and negotiated agreements to facilitate national account business and franchise growth -
Vice President Of Operations And MarketingLed Source Mar 2015 - May 2017Wellington, Florida, UsPromoted to lead the turnaround of Operations department due to lack of inventory controls and unproductive processes. Managed and motivated cross-functional teams in areas of marketing, distribution, manufacturing, procurement, supply chain, warehousing and logistics. • Championed the rollout of SalesForce CRM collaborating with 3rd party integrator to create improved processes and structure for Sales, National Accounts and Franchise Development team• Devised marketing automation utilizing SalesForce App Exchange to enhanced customer intelligence and tracking data analytics related to email campaigns • Executed the development of first cloud-based connector for SalesForce CRM, NetSuite ERP and QuickBooks Accounting that eliminated the need for duplicate entry in multiple systems• Keynote speaker on pioneering integration system at leading annual technology conference, CloudBeat• Overhauled NetSuite ERP and Odoo MRP system with improved workflows, layouts, reports, dashboards and created sales estimate and product ordering approval process to eliminate unauthorized purchase orders• Liaised with key vendor partners to formulate and execute strategic direct-purchase Vendor Program for franchisees adding $200K to top-line revenue• Re-launched private label product line securing UL licensing, Chinese procurement and manufacturing, launched new website and marketing collateral• Constructed and fashioned company branded Shopify ecommerce store and sold products through e-retailers such as Amazon, Groupon and Tanga, adding new annual revenue of $200K+
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Vice President Sales And MarketingLed Source Jul 2014 - Feb 2015Wellington, Florida, UsRewarded with new position to motivate and manage sales team of 10 by establishing a culture of accountability. Implemented integrated marketing plans to facilitate growth of brand awareness with emphasis on franchise development and key account expansion.• Increased revenue by 30% through improved sales processes and measured goals• Sold packages to key vendors amounting to $60K which funded related costs for annual Franchise Summit• Phased-in Google Suite of products through entire organization to create one cohesive system of collaboration amongst teams and franchisees• Initiated in-house financing program leading to accelerated sales closing percentage of 12%• Directed and facilitated effective print, social media marketing and online video campaigns promoting projects, case studies and national accounts program
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Director Of Marketing And Social MediaLed Source Sep 2010 - Jun 2014Wellington, Florida, UsGenerated budgets, branding and marketing collateral in support of company goals and culture. Executed strategic and tactical national and franchise development marketing campaigns utilizing social media.• Established national brand recognition as industry authority; trademarked “Your LED Lighting Experts”• Ensured inclusion on Inc. Magazine 5000 Fastest Growing Privately Held Companies 4 successive years; Entrepreneur Magazine Franchise 500 and Category Creator featured article• Co-developed iOS App to generate energy savings ROI calculations and client proposals• Launched and managed company social media messaging on multiple networks including Facebook (25+ Pages), Twitter (9000+ Followers / 93% Influencer), LinkedIn (2400+ Followers), YouTube (174K+ views) and Blogging (80+ articles / 80K+ views)• Constructed WordPress websites, lead generation landing pages, initiated focused PPC keyword campaigns and targeted webinar presentations to further gain market share
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Director Of Marketing And Brand DevelopmentGearsource Apr 2010 - Sep 2010Miami, Florida, UsDeveloped marketing plan to establish company as industry leader. Managed financial planning to ensure projects are on track, on target and within budgets. Used of data analytics to aid in decision making and direction.• Created new company messaging and branding including new logo • Implemented new social media branding and marketing plan leading to higher customer acquisition and increased profitability• Facilitated with web developers to execute highly successful new customer-facing products while driving engagement with key clients and vendors• Identified key go-to market strategies and developed tactical programs to further position company as market leader• Managed all internal and external communications including writing industry blog articles -
Inside Sales Vacation Specialist, Timeshare DivisionGrupo Mayan Jul 2009 - Mar 2010• Toured guests and presented vacation and timeshare packages• Worked opportunities and closed deals with guests• Obtained 52% sales close ratio -
Founder / Vice President Sales And MarketingPlay Mpe Mar 2006 - Dec 2008• Founded and created the music industry's standard for secure digital delivery service for record labels to radio stations and other industry professionals• Saved record companies an estimated $50 million annually in CD production and shipping costs.• Collaborated in capital raise of $2.6 million• Led sales team of 8 and implemented policies and procedures for operations of the Company• Negotiated world-wide deals and contracts with industry's largest music companies including Universal Music, Sony BMG, EMI Music Group and Warner Music
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Founder / PresidentPromo Only Canada Oct 1997 - Mar 2006• Founded Canada's leading music supply company, sister company of Promo Only USA. • 14 monthly music formats available on CD and DVD.• Provided leadership for team of 12.• Created industry's first weekly new music series for commercial radio stations.• Wrote and negotiated contracts with world's largest music companies. • Started first digital delivery service for disc jockeys.• Sold business.
Dean Ernst Skills
Dean Ernst Education Details
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Southern Alberta Institute Of Technology (Sait)Radio And Television
Frequently Asked Questions about Dean Ernst
What company does Dean Ernst work for?
Dean Ernst works for Essential Candy
What is Dean Ernst's role at the current company?
Dean Ernst's current role is Confectionery | CPG & Functional Candy Expert | Cancer Support Advocate | Health & Wellness Foods | Plant Based | Functional Better-For-You Candy | Cancer Support | Co-Owner and President at Essential Candy.
What is Dean Ernst's email address?
Dean Ernst's email address is j.****@****msn.com
What is Dean Ernst's direct phone number?
Dean Ernst's direct phone number is +156137*****
What schools did Dean Ernst attend?
Dean Ernst attended Southern Alberta Institute Of Technology (Sait).
What skills is Dean Ernst known for?
Dean Ernst has skills like Social Media Marketing, Brand Development, Marketing, Social Media, Marketing Strategy, New Business Development, Email Marketing, Advertising, Sales, Strategic Partnerships, Strategic Planning, Digital Marketing.
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