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Innovative and driven marketing and eCommerce executive with over 15 years of experience. Strong in strategic thinking and creative problem solving - balancing both brand and commercial objectives. Proven success in the creation and execution of creative and strategic campaigns across the broad range of current marketing channels, results oriented with a strong focus on brand growth, awareness and relevance among businesses target audiences. An inspiring leader, acknowledged for team engagement and ensuring constant growth in their professional skills. Never content with the status quo, a driver of continuous business transformation within the ever evolving retail industry across marketing and ecommerce functions.
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Marketing DirectorLoving Tan Oct 2023 - PresentBrisbane, Queensland, Australia -
Director Of CommerceEleven By Venus Williams Oct 2022 - Oct 2023Develop and lead an innovative full funnel marketing strategy across all channels for the USA and Australia. Lead and manage the Ecommerce platforms and continually optimise them for growth. -
Head Of Ecommerce And Marketing OperationsLorna Jane May 2021 - Jul 2022Brisbane, Queensland, AustraliaDriving the commercial marketing and ecommerce function to deliver impactful experiences that build the brand globally. Lead, coach, mentor and develop the high performance Ecommerce and Digital Marketing teams to achieve and deliver on business goals, targets and KPI’s.Continuous innovation and improvement to front end user experience.Monitoring performance analytics, website traffic, and product performance.Understand customer journeys and identify opportunities to increase site performance, growing not just sales but increasing profit.Working across departments, such as Design, Stock Allocation, Buying, IT and Logistics to develop best practises.Oversee and manage external agencies to guide and amplify brand growth and site optimisation.Create localised content for each website and digital communication channel.Continually evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. -
Executive Marketing And Ecommerce ManagerLorna Jane Dec 2014 - May 2021Brisbane, AustraliaLeading the development and implementation of all strategic brand initiatives and monthly campaigns across all global marketing channels.Developing and overseeing the strategic marketing, brand and communications plans to deliver on brand goals through relevant, innovative and measurable communications through all customer touch points. Leading and growing the effectiveness of the marketing team through inspirational leadership.Ensure tailored connection through relevant and localised content creation for all customer facing channelsEffective communication and strong relationships with key business stakeholders and business owners.Participating in strategic senior leadership forums contributing to the global brand growth.Optimising the marketing budget for ROI and proactively identifying growth opportunities and presenting business cases for further investment.Effective Vendor management and contract negotiations.Event management across all 6 brand markets.Manage and deliver on PR objectives for brand and founder of brandLead vision and execution on content creation and copy writing across all brand channels.Supporting global licence partners and brand stockists with marketing direction and sales growth.
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Digital Marketing & E-Commerce ManagerLorna Jane Jul 2013 - Dec 2014Brisbane, AustraliaDrive the ongoing growth and optimisation of Lorna Jane’s digital marketing channels across SEO, SEM and affiliate marketing.Develop innovative social media strategies to engage the brand community and enrich marketing campaigns.Manage the workflow from start to finish including creating briefs, coordinating design, content production, approvals and sending off all customer email communication.Lead content strategy and development of blog site.Identify content collaborators and negotiate partnerships to drive brand credibility and growth.Manage the social, eCommerce and digital teams to provide the best first brand impression and optimal customer experience across all digital touch points.
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Marketing ManagerPrice Attack Jul 2011 - Jul 2013Brisbane, AustraliaDevelop the annual multi channel marketing strategy and maximise return on the marketing budget for business and franchisees.Leadership and development of the marketing team.Manage and optimise the brand loyalty program, CLUBPAEngage and influence the key stakeholders and franchisees towards business excellence.Identify actions to establish and improve strong customer acquisition, retention, and loyalty.Manage all marketing campaigns from concept to execution including bi-monthly print catalogs.Identify innovative opportunities to keep brand current and maximise exposure for both salons and product ranges.Plan and execute email marketing campaigns, including planning email schedules, building emails, analysis, evaluation, and reporting.Create digital marketing campaigns to increase traffic to brand website and social media channels.Review post analysis for all major campaigns ensuring measurability, quality and sharing results with all key stakeholders.Management and coordination of brand relationships including agencies, sponsorships and partnerships.Quarterly roadshow presentations in each state to share results and up coming campaigns with all franchisees.Guide and execute local area marketing campaigns for franchisees and franchisee groups.Scope and direct the businesses first ever ecommerce platform. -
Marketing CoordinatorColorado Group 2007 - 2011Brisbane, Australia• Research, conceptualise and develop marketing campaigns within agreed timelines, in accordance with key stake holder requirements and within budget. • Timely and accurate management of the brand website.• Coordination, management and direction of photo shoots.• Collate and analyse data on campaign performance and marketing programs.• Identify new marketing and customer acquisition opportunities.• Design point of sale and advertisements.• Plan, book and review media.• Coordinate shopping centre marketing opportunities.• Communicate all in store promotions and point of sale executions to stores.• Develop and maintain new and existing client relationships .• Engage stores involvement in brand strategy executions.
Jessie Dean Skills
Jessie Dean Education Details
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Bachelor Of Business Innovation And Enterprise -
Diploma In Marketing
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Diploma In Human Resource Management
Frequently Asked Questions about Jessie Dean
What company does Jessie Dean work for?
Jessie Dean works for Loving Tan
What is Jessie Dean's role at the current company?
Jessie Dean's current role is Marketing Director at Loving Tan.
What is Jessie Dean's email address?
Jessie Dean's email address is je****@****.com.au
What is Jessie Dean's direct phone number?
Jessie Dean's direct phone number is +617325*****
What schools did Jessie Dean attend?
Jessie Dean attended Cpit (Christchurch Polytechnic Institute Of Technology), Cpit (Christchurch Polytechnic Institute Of Technology), Cpit (Christchurch Polytechnic Institute Of Technology).
What skills is Jessie Dean known for?
Jessie Dean has skills like Digital Marketing, Marketing, E Commerce, Advertising, Retail, Marketing Communications, Marketing Strategy, Digital Strategy, Online Advertising, Marketing Management, Brand Development, Email Marketing.
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