Dean Crawford Email & Phone Number

Bentleigh East, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Lead the Potato category ensuring Simplot Australia has enduring, profitable growth through increased competitive advantage across the paddock-to-plate value-chain, strong portfolio strategy and innovation and short-term governance of category performance. Lead the Potato Category Strategy team.

Melbourne, Australia

Potato CategoryCommercial category manager of the Simplot Australia potato portfolio across Foodservice and Retail. Responsibilities include business unit strategy, commercial operating plans, category P&L management, communications, activation and innovation.

Melbourne, Australia

Water CategoryCommercial category manager of the Schweppes Australia water portfolio; Cool Ridge, Frantelle, Schweppes Mineral Water and Voss brands. Responsibilities include category P&L management, category and brand strategic planning, communications, activation and innovation.

Melbourne, Australia

Fisher-PriceLed the strategic planning for the 2016 Brand Plan and development of the 'Best Possible Start' communications campaign for ANZ. This helped set the strategic direction for 2017, including influencing both regional and global stakeholders. Maternity leave contract.

Melbourne, Australia

Perfect Italiano (2013-2015)Responsible for leading the Perfect Italiano brand team, the brand's financial performance, strategic direction and all activation including the MasterChef and My Kitchen Rules sponsorships, through-the-line communication campaigns and product innovation.Mainland (2012-2013)Led the launch of Mainland Noble Cheddar, a cheese and brand proposition I developed in my previous time on Mainland. Winner of "New Zealand Innovation of the Year 2014", this innovative cheese and consumer proposition helped reinforce Mainland's craftsmanship credentials.Ski (2011-2012)Senior team member in the development of a new Ski Masterbrand strategy and communications platform. Leadership of the strategic planning, management and activation of Ski Activ including communications, through-the-line activation and innovation.Mainland (2010-2011)Led the TTL activation of the LEGACY campaign (2010) and development of the brand's innovation strategy & NPD pipeline.

Rare Cancers Australia has been established to provide patient support, education and advocacy on behalf of those suffering from rare and less common cancers. This is an area of great need and Rare Cancers Australia seeks to make a difference to those suffering from less common cancers.www.rarecancers.org.au

Melbourne, Australia

VBBrand team member in the development of VB Masterbrand strategy and communications, including the VB REGULARS campaign (2009) - winner of a Cannes Gold Lion 2010. Leadership of the strategic planning, management and activation of VB Gold. Managed the planning and activation of the VB NRL sponsorship program.Cougar BourbonLeadership of the strategic planning and management of the Cougar Bourbon brand including activation and redesign of the brand's visual identity.

Melbourne, Australia

LatinaLed development of the innovation pipeline including strategic planning, portfolio management, insight identification and concept development and testing, including identifying the strategic opportunity for Latina Fresh Ready Meals.

Melbourne, Australia

Bi-Lo Account Manager responsible for delivering Sales targets, promotional planning and trade negotiations for 6 categories, reporting into the GHPL National Account Manager. Acting GHPL Account Manager from December 2003 to April 2004, prior to moving to Brand Management.

Melbourne, Australia

Capital engineering works, process improvement/optimsation, product development.

New Zealand

Project managed the construction and commissioning of a brown-field pasta and sauce manufacturing plant, relocating the operating Wellington factory to the new site in Auckland.Operations Manager responsible for establishing and then operating the new Auckland site including hiring, training and managing a workforce of 27 people, establishment of the operational infrastructure and daily production management including production, production planning, quality, procurement, supply, logistics and product development. Member of the General Mills New Zealand Leadership Team.

Melbourne, Australia

Capital engineering works, process improvement/optimsation, product development.

Mini Mba, Brand Management

Masters Of Business, Marketing

Bachelor Of Engineering, Manufacturing