Dean Kelly Email & Phone Number

Madison, Wisconsin, Us

Principal individual responsible for spearheading new material and product development, while also establishing and monitoring strategic goals for projects through collaboration across departments and comprehensive market analysis.• Successfully managed and delivered new product enhancements on time and within budget, resulting in a 23% reduction in customer returns.• Led a cross-functional team of 12 members to launch a new coating application, resulting in an 11% increase in sales revenue within the first-year post-launch.• Partner closely with R&D, QC, QA, Sales, and Procurement teams in China and Vietnam, fostering transparent communication and regular progress updates to ensure all milestones are distinctly defined, comprehended, and achieved.• Evaluated existing project management processes and implemented best practices for first round new product sampling, resulting in a 33% reduction in second round product sampling, increasing project delivery efficiency.• Spearheaded the establishment of two additional drop ship warehouses, resulting in a 5-day reduction in product delivery time and expanding customer reach. • Work closely with various departments and senior leadership to spearhead research initiatives for new product category expansion as well as enhancements and redesigns of existing products.• Ensure the product development teams operate in coordination with organizational strategies and customer quality standards.• Define and acquire the internal and external resources needed to execute each product development milestone.• Build and maintain comprehensive company wide quality standards based on latest customer quality requirements.• Successfully developed and launched new materials and products: custom molded tiles, vacuum sealed cushions, heat transfer printing, coil spring outdoor cushions, tool-less KD systems, stone plastic composite tabletops and custom embossed metal.

Taizhou, Zhj, Cn

Responsible for the developed of a new global sourcing office in Vietnam. Oversaw suppliers and personnel to deliver and develop products to our global sales team by leveraging supplier production capabilities and cost efficiencies. i.e. labor, materials, tariffs.• From origination in Dec 2018 to March 2020, through relentless product sourcing and promotion we generated over $4.6 million in new FOB sales from suppliers outside of China. • Sourced and qualified 6 new suppliers within the first two years and secured them with orders. • Formulated a Global Sourcing Strategy incorporating Supplier Mapping to pinpoint ideal countries for order placement.• Introduced and secured orders for 5 new products outside of Yotrio’s core product offerings through leveraging new country of origin supplier capabilities. • Recognized product categories impacted by new USA-China Tariffs and provided prequalified suppliers in alternative countries.• Managed a team of 5 based in Vietnam. One Global Sourcing Manager, two Merchandiser and two QA staff members. • Prepared 6 new suppliers to pass factory audits (C-TPAT, QSA, BSCI, RESA) and ensure products were built to pass Product Testing (4041) and Transit Testing (ISTA-1A/2A/3A).• Attended all final round sales meetings to support sales team in the presentation and introduction of new products and suppliers. • Worked with suppliers to create a Production Flow Plan to meet all sample, testing, inspections, and ship date timelines. • Collaborated with USA Sales Managers and suppliers to ensure target price points were met to win business.• Calculated Yotrio margins by analyzing operating cost, overhead, and specific costs associated with each customer: Product Testing, Factory Audits, Sample requests and shipping cost, pre-shipment inspections, defective allowances, spare parts, buy backs and rebates. • Reviewed CADs, material requests, assembly requirements and communicate requirements to suppliers for sample execution.

Taizhou, Zhj, Cn

Accountable for all aspects of the product development process from inception to implementation. Report to the VP of Sales.• Successfully launched four new products in new and existing categories resulting in $18,700,000 in new sales.• Implemented DFMA and FMEA protocols for a newly developed 30,000 sqft MGO gas fire pit production facility to ensure product quality for $8 million of new orders. • Redesigned outdoor burner system by comparing and testing competitor samples, resulting in a 14% reduction in material cost. • Reduced product defectives, rework, product costs and sample lead-times by establishing open communication and information sharing among all departments involved in the development process. • Strategically targeted the development of a new $129 retail gas fire pit to capitalize on an opportunity identified through price gap analysis and product inefficiencies in market through firsthand market research. • Sourced, developed, tested and introduced into market 3 new industry first materials: heat transfer printing, SPC, and ceramic glass tabletops. • Worked with product safety organizations CSA, CE, UL, ITS, and ETL to recognize and ensure all product standards are met. • Coordinated simultaneously with suppliers, internal and external testing labs, procurement, R&D, sales, design, packaging dept., and factory teams to ensure all prototypes and product launches milestones were met. • Worked with Sales Managers and market data to identify opportunities in new product categories.• Managed entire new product development process Reviewed and approved all new designs, CAD’s, materials, packaging, pricing, and prototype specifications to ensure product accuracy.

Taizhou, Zhj, Cn

• Wholly responsible for working collectively with the global sales, design and factory teams to identify, prioritize and develop solutions to shortcomings in material availability and qualified suppliers. Report to the General Manager of Operations.• Managed and categorized RFP/RFB’s from multiple suppliers covering 15 different material categories. • Launched company wide material testing standards based off customer requirements following ASTM, ANSI, and ISO resulting in an 11% reduction in suppliers who did not meet standards. • Moved labor intensive product orders from facilities in China to newly sourced facilities in Vietnam to capitalize on lower labor costs resulting in an 12% cost savings. • Reduced wicker-weaving labor cost roughly 20% through the introduction of a machine loom weaving process. • Provided product, processes, and material expertise to support sales activities: prepared and updated product and material information packets, participated in customer meetings, reviewed samples and quotations, and trained new team members.• Organized 6 sourcing trips per year throughout Asia and North America to meet with new and existing key material suppliers and sub-factories to cultivate and maintain relationships. • Resolved supply chain issues (e.g., material shortages, quality, capacity) by having at least 3 prequalified alternative suppliers on hand for each material or process. • Compared material specifications and negotiated price and MOQ’s for all new suppliers.• Conducted factory audits and evaluated suppliers to ensure company and customer standards were met.

Taizhou, Zhj, Cn

Account Manager for 4 major retailers with over 3,500 stores in total, and the largest e-commerce retailer in the world Amazon. Acted as main point of contact in Asia under the GM to support all global Business Managers with sales functions in Asia. • Promoted from Logistics Specialist to Account Manager after 3 months and relocated to Zhejiang Province, China until 2012.• Managed 6 Sales Associates overseeing accuracy in customer quotes, samples, and on-time shipping for my accounts. • Conducted weekly meetings with 8 Key Account Managers to review upcoming customer deadlines and milestones.• Strategically managed 4 key accounts, driving FOB sales to over $15,255,000; achieved a 9% increase in total sales in the first year and a 12% increase in the second year.• Worked directly with Buyers to understand their buying habits, selling process and guide them through the buying process.• Established and maintained transparent communication among North American, European, and China offices, promoting efficient information sharing on projects for faster and more unified company project deliverables.

• Created and implemented a comprehensive marketing plan to increase traffic to the online forum.• Contacted producers & local organizations to create marketing materials for strategic implementation.• Trained in Search Engine Optimization (SEO) sales and marketing strategies.

Alfragide, Lisboa, Pt

• Notified all affiliates and prepared all resources for sponsored events. • Created online reviews and drafted SWOT Analysis for each event to gauge effectiveness.• Interviewed celebrities & athletes associated with events and market the material virally.

Bachelor Of Business Administration - Bba, Marketing

Education record