Dean Knutson Email & Phone Number

I've always been intrigued by the world of marketing and advertising, and I'm inquisitive by nature. This sparked a fulfilling career in marketing research where I most recently managed the research function of a billion dollar company. This experience, along with previous project manager and analyst engagements at Seattle's largest advertising agency and a leading local research consulting firm, provided me with extensive opportunities to conduct marketing and advertising research among consumer and trade audiences. The work honed my ability to create custom designs for solutions to strategic and tactical issues. And to develop proficiency in all components of marketing and survey research including methods, design, data collection, analysis, interpretation and presentation.Strengths include......applying the research function for problem solving and to address specific marketing, sales and management information needs across internal departments and affiliated company brands....managing projects to ensure they are pertinent, timely and on budget....ability to distill information into concise assessments on a quick turnaround basis....capability to handle multiple strategic projects within tight budgets....effective in collaborating with vendors, internal management and consultant personnel to discover best practices and achieve useable results....adapting to change adjusting to new research methods and evolving management groups. Major research project experience includes:- Image and positioning studies- Advertising campaign development and tracking- Customer/non-customer profiling- Customer satisfaction- Awareness/attitude/usage studies- Concept testing- New and current product evaluation- Segmentation research- Employee surveys- Problem solving adhoc research

Listed skills include Market Research, Marketing Research, Marketing Communications, Marketing Strategy, and 15 others.

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  Manager Marketing Research

  Holland America Line

  2005 - 2015 - Greater Seattle Area

  Supported strategic planning, product development, and evaluation of product marketing and advertising.- Executed custom research to support sales, marketing and advertising planning utilizing primary + secondary resources and qualitative and quantitative methods- Established extensive ongoing program of proprietary and syndicated research to fully address trade and consumer market information needs- Conducted research for development of company positioning and multi-million dollar brand advertising campaigns. Executed comprehensive tracking studies for ongoing measurement of communications effectiveness.- Developed comprehensive customer profile and satisfaction survey programs- Proficient with BrandIndex, a daily brand tracker covering 1300+ brands in 45 sectors- Familiar with Qualtrics and Medallia customer experience measurement & management- Provided senior management with regular reporting on primary research projects, special analyses, secondary industry/economic news, current events, trends and forecasts- Utilized databased market segmentation to identify qualified consumer markets nationwide- Served in marketing manager capacity implementing targeted marketing programs designed to develop business in high potential communities

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  Pacific Lutheran University - School Of Business

  Marketing, Consumer Psychology, Personnel