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Brand, marketing, advertising and sponsorship leader with a focus on driving measurable results. I believe in an integrated, full-funnel approach that widens to funnel to bring more people in and flattens the funnel to move them from awareness and consideration of the brand to revenue in a shortened time frame.In a role that included directing brand strategy, audience development, planning, media, creative, generating demand and measurement, I continually looked for opportunities to leverage advanced marketing and advertising technologies that drive even stronger results. I aggressively moved towards more first-party targeting on TV and radio, implemented new measurement capabilities and focused on stronger advertising attribution mechanisms in order to ensure the brand is attaining the desired outcomes.I got the opportunity to collaborate with team members, our agency and our partners to launch, manage and activate large, strategic marketing campaigns and sponsorships that aligned CDW with leading teams or organizations, enabled hosting and branding, allowed CDW to demonstrate its capabilities within the sponsorship and drove additional revenue as a result of the relationship. I built co-branded campaigns for some of the world's largest IT brands including Apple, Intel, Microsoft, Cisco, Google, HP, HPE, Lenovo, VMware and many more. Additionally, I have overseen the development of more than 100 TV commercials for CDW and dozens of leading IT brands. This extensive range of experience gives me unique insights into both the technology and marketing landscape.Areas of Expertise: Business Strategy, Brand Strategy, Marketing Strategy, Brand Positioning, Brand Architecture, Trademark Management, B2B Marketing, B2B Marketing Communications, B2B Advertising, Brand Performance Measurement, Sports Marketing, Sports Sponsorships, Media Planning, Digital Marketing
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Director, Brand & SponsorshipsCdw 2013 - 2023Vernon Hills, Il, UsDirected CDW’s national brand and advertising program (including TV, radio, digital, out-of-home and print), with focus on driving awareness and consideration of brand and enhancing and / or changing perceptions of CDW’s offer, capabilities, expertise, and experience in alignment with company’s goals, objectives, and strategies while ultimately helping CDW achieve profitable growth.Managed a results-driven team focused on brand strategy and development, media planning, audience development and targeting, creative, and sponsorships with an $80M annual budget.Collaborated with agency (Ogilvy/Mindshare) on strategy, development and execution of media plans and all creative required for campaigns.Developed campaign objectives and measurement strategies to ensure achievement of targets for all activities within campaigns, as well as campaigns overall.Demonstrated expertise in cultivating and expanding first-party target audience engagement strategies, driving measurable growth and enhancing customer loyalty through data-driven insights and personalized marketing initiatives.Led CDW's national sponsorship activities, including with PGA TOUR, four NFL teams, and various other teams and properties. Multi-pronged strategy included building the brand, demonstrating relevance and providing "behind the ropes" experiences for hosted customers. -
Senior Manager, Corporate Brand MarketingCdw 2011 - 2013Vernon Hills, Il, UsHeld responsibility for marketing efforts in support of CDW brand. Key functions included collaboration on establishment of annual brand objectives, development and management of marketing programs in support of CDW brand in order to achieve brand and business objectives, creation and implementation of partner and product category campaigns, and collaboration with and management of CDW's relationship with ad agency on brand program.
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Senior Manager, Brand PlanningCdw 2005 - 2011Vernon Hills, Il, UsOversaw broad range of issues related to CDW brand, including brand strategy development and operationalization, brand identity, brand positioning, brand architecture, and brand tracking and measurement. Performed leadership and participation on several strategic projects, including those focused on long-term vision and strategy, customer experience, marketing effectiveness, customer profiling, and revenue growth.
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Director, Global Branding And StrategyTextron 2002 - 2005Providence, Ri, UsDirected brand building and strategic planning efforts for $1.9B global business; key activities included strategy development, business unit’s annual business strategy, brand management, operationalizing brand and company strategy, brand positioning, brand identity, brand portfolio management, and more. Created several brand names currently in use on global basis; created trademarks including Intevia™ intelligent fastening systems and Optia™ fasteners. -
Manager Of Marketing Communications And PlanningTextron 1991 - 2002Providence, Ri, UsLed direction and strategic development of Camcar’s internal and external communications, market research and analysis, strategic business planning functions, sales lead management, and catalog-distributor sales department in order to efficiently and effectively grow company’s sales and stature in fastener industry. Implemented methodology for research, analysis, and strategic planning processes, as well as tools to measure plan outcomes and weak points. Also responsible for development, direction, and implementation of company’s marketing communications program in support of global sales and marketing efforts; annual programs combined media advertising, public relations, literature, catalogs, trade shows, videos, electronic communications, web, and more into integrated campaign.
Dean Lamb Education Details
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Northern Illinois UniversityJournalism (Advertising Emphasis)
Frequently Asked Questions about Dean Lamb
What is Dean Lamb's role at the current company?
Dean Lamb's current role is Strategic Brand, Marketing, Advertising, and Sponsorships Executive | Exploring fractional and consulting opportunities.
What is Dean Lamb's email address?
Dean Lamb's email address is de****@****cdw.com
What is Dean Lamb's direct phone number?
Dean Lamb's direct phone number is +184796*****
What schools did Dean Lamb attend?
Dean Lamb attended Northern Illinois University.
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