Dean Lamb Email & Phone Number

Vernon Hills, Il, Us

Directed CDW’s national brand and advertising program (including TV, radio, digital, out-of-home and print), with focus on driving awareness and consideration of brand and enhancing and / or changing perceptions of CDW’s offer, capabilities, expertise, and experience in alignment with company’s goals, objectives, and strategies while ultimately helping CDW achieve profitable growth.Managed a results-driven team focused on brand strategy and development, media planning, audience development and targeting, creative, and sponsorships with an $80M annual budget.Collaborated with agency (Ogilvy/Mindshare) on strategy, development and execution of media plans and all creative required for campaigns.Developed campaign objectives and measurement strategies to ensure achievement of targets for all activities within campaigns, as well as campaigns overall.Demonstrated expertise in cultivating and expanding first-party target audience engagement strategies, driving measurable growth and enhancing customer loyalty through data-driven insights and personalized marketing initiatives.Led CDW's national sponsorship activities, including with PGA TOUR, four NFL teams, and various other teams and properties. Multi-pronged strategy included building the brand, demonstrating relevance and providing "behind the ropes" experiences for hosted customers.

Vernon Hills, Il, Us

Held responsibility for marketing efforts in support of CDW brand. Key functions included collaboration on establishment of annual brand objectives, development and management of marketing programs in support of CDW brand in order to achieve brand and business objectives, creation and implementation of partner and product category campaigns, and collaboration with and management of CDW's relationship with ad agency on brand program.

Vernon Hills, Il, Us

Oversaw broad range of issues related to CDW brand, including brand strategy development and operationalization, brand identity, brand positioning, brand architecture, and brand tracking and measurement. Performed leadership and participation on several strategic projects, including those focused on long-term vision and strategy, customer experience, marketing effectiveness, customer profiling, and revenue growth.

Providence, Ri, Us

Directed brand building and strategic planning efforts for $1.9B global business; key activities included strategy development, business unit’s annual business strategy, brand management, operationalizing brand and company strategy, brand positioning, brand identity, brand portfolio management, and more. Created several brand names currently in use on global basis; created trademarks including Intevia™ intelligent fastening systems and Optia™ fasteners.

Providence, Ri, Us

Led direction and strategic development of Camcar’s internal and external communications, market research and analysis, strategic business planning functions, sales lead management, and catalog-distributor sales department in order to efficiently and effectively grow company’s sales and stature in fastener industry. Implemented methodology for research, analysis, and strategic planning processes, as well as tools to measure plan outcomes and weak points. Also responsible for development, direction, and implementation of company’s marketing communications program in support of global sales and marketing efforts; annual programs combined media advertising, public relations, literature, catalogs, trade shows, videos, electronic communications, web, and more into integrated campaign.