Dean Macneil Email and Phone Number
Dean Macneil work email
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Dean Macneil personal email
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VP Product with a track record of pioneering innovative product builds and driving start-ups to acquisition. Skilled at translating customer insights into impactful strategies; merging creativity, empathy, and curiosity to deliver products that resonate with consumers and drive profitable growth. Relentless pursuit of product optimization and performance. Expertise:- Leading consumer-centric product vision to drive scalable revenue growth.- Driving collaborative projects and cross-functional teams to deliver on ambitious goals.- Harnessing consumer intuition to develop captivating and customer-retentive products.- Mentoring talent and empowering teams for entrepreneurial problem-solving.- Applying technical acumen and continuous improvement to innovate digital services.- Crafting and executing product roadmaps, managing release cadence, and creating user experiences that bolster loyalty and business success.Experience:NorthStar GamingVP Product & Managed Services- Owner of casino and sportsbook verticals, customer service, as well as selection and management of an international collection of product vendors.- Developed NorthStar's premium brand strategy and manage brand identity. - Combine consumer-centric design, data-driven decisions, and positioning expertise to identify opportunities and create profitable business strategies.- Creative builder of assets like the NorthStar Blackjack Championship that drive acquisition, profit, and material differentiation.Previous Roles:• Founder & CEO of start-ups in gaming, streaming, and brand strategy.• Brand strategist in the financial sector.Skills:- Product Innovation & Development- Entrepreneurial Leadership & Digital Strategy- Strong Communicator & Presenter - Digital Product Expertise & Technical Proficiency- Talent Development & Team Mentoring- Analytical Problem-Solving & Customer RetentionCareer Achievements:- Consistently achieve double-digit growth in users and revenue.- Pioneered product launches that secured funding and strategic partnerships that propelled business scale and reach.- Mentored professionals, nurturing a culture of innovation and excellence in product management.I am a leader who thrives on tackling ambitious projects using creativity and collaboration to drive continual improvement and profitable innovation in every venture. My career is built on a foundation of solving problems with a strategic lens, investing in people's growth, and embracing the creativity that comes from team synergy.
Northstar Gaming
View- Website:
- northstargaming.ca
- Employees:
- 33
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Vp Product And Managed ServicesNorthstar GamingToronto, On, Ca -
Vp Product & Managed ServicesNorthstar Gaming Oct 2021 - PresentToronto, Ontario, CaI head up the sportsbook and casino products at NorthStar Gaming. Product Dev. UX/UI. QA. Roadmap. Business Strategy: Acquisition, Activation, Retention. CRM. Brand Strategy & Positioning. Design & Identity. CS, VIP, Loyalty. Trading Risk. Content partner /vender mgmt. Contacts/commercials. -
Ceo & FounderTreycoco Ltd. Jul 2014 - Jul 2020TreyCoco Ltd. built solutions to improve the streaming entertainment experience by simplifying content search across all platforms in one convenient app. Our products fuelled new show discovery by 400%, and our "watch with me" tool connected thousands of viewers, while generating simultaneous real time viewer data across North America. Our mission to build a universal metric for ‘total audience’ was a fun ride, but the massive growth of the streaming industry simply outpaced our ability to scale profitably. -
Ceo & FounderRed Hot Poker Tour & Red Club Nov 2004 - Apr 2019Red Club and Red Hot Poker Tour were the first in North American to develop free live and online poker training. The business grew 6500% in the first 36 months, expanding across Ontario, Alberta, BC and New Brunswick. Consistent market leader. A strong brand strategy and an exceptional team ensured superior customer-first service, operational excellence, and intense consumer loyalty. The advanced quantitative and qualitative approach, combined with industry leading product innovation, attracted long-term strategic partners including Caesars Entertainment, World Poker Tour and international gaming leaders, as well as the endorsement of prominent poker pro Daniel Negreanu.
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PresidentJuice Strategies Aug 2001 - Jan 2017Toronto, On, CaJuice specialized in designing brand-aligned experiences and high value customer engagement strategies. Focused primarily on HNW consumer loyalty and ARPU. Responsible for decoding consumer insights for senior management and developing innovative brand alignments and creative that resonated with consumers. Led client relationships and built consensus across all lines of business, while orchestrating implementation across key touch-points for both employees and consumers. Sold in 2016; exited company 2017. -
Sr Manager Brand ManagementCibc Sep 1993 - Aug 2001Toronto, Ontario, CaLed development of national strategic brand efforts and integrated marketing communications. Worked in collaboration with cross-functional marketing leads, as well as brand/advertising agencies, to ensure continuity of the strategic narrative. Charged with development and implementation of corporate identity, sponsorships, and national corporate rebrand. Responsible for brand guidelines, media relations, visual identity templates, measurement, brand training, as well as protocols for internal and external alignments. Consistently on target, on time and on budget. Recognized by the Chairman for championing a dramatic brand strategy shift for the Canadian Breast Cancer Foundation’s CIBC Run for the Cure. Developed a mandate to reflect the authenticity of CIBC’s commitment: “measure our success by the impact on the cause.” The revamped corporate mission resulted in record-setting fundraising and was recognized internationally for its innovation and the lasting impact on CIBC’s public perception.
Dean Macneil Skills
Dean Macneil Education Details
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University Of TorontoManaging Predictive Analytics & Big Data -
Smith School Of Business At Queen'S UniversityAdvanced Marketing Program -
Western University
Frequently Asked Questions about Dean Macneil
What company does Dean Macneil work for?
Dean Macneil works for Northstar Gaming
What is Dean Macneil's role at the current company?
Dean Macneil's current role is VP Product and Managed Services.
What is Dean Macneil's email address?
Dean Macneil's email address is dr****@****ail.com
What schools did Dean Macneil attend?
Dean Macneil attended University Of Toronto, Smith School Of Business At Queen's University, Western University.
What skills is Dean Macneil known for?
Dean Macneil has skills like Marketing, Marketing Strategy, Social Media, Customer Service, Management, Advertising, Social Media Marketing, Strategic Planning, Sales, Strategy, Digital Media, Brand Development.
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