Dean Mcbeth Email & Phone Number

Austin , Texas, Us

7 years ago, I co-founded Shepherd, an audience-focused strategy and research firm—to bring our client's closer to their customers' lives.Our firm specializes in leverages data science & analytics, primary research and creative-thinking skills to understand your customers, and surface real human insights. We use those deeper truths to help solve our client's most head-scratching problems.1. How to be distinct enough to attract more people and grow. 2. Where to organize your communications efforts around meeting people where they are. 3. What to innovate, so that whatever you make, you'll have audienes who care.4. Why a sense of shared purpose or passion matters to your customers in the long-term.

New York, Ny, Us

I was the Head of Integrated Strategy at CP+B, where my primary role was pulling together SWAT teams of strategists, business analysts, data scientists, developers, social and media specialists, along with U/X experts to tackle some of our client’s biggest problems. At CP+B I helped Domino’s introduce the world to the first purpose-built pizza delivery car and order pizza with a tweet, for Fruit of the Loom, helped launch a line of dapper sweat suits resembling iconic business suit styles, and managed the presidential run of Hotels.com’s, Captain Obvious. It's here I began the research work on a new form of digital marketing segmentation, analytics and engagement process –aptly named TRIBES.

New York, Ny, Us

As a Group Planning Director, I partner with leads across cross-functional teams in execution of all insight discoveries, digital strategy and marketing engagements. I lead the planning, development and execution of advertising, marketing programs and initiatives, managing multiple teams on Domino's, Hotels.com, Infiniti Automotive and new (business) clients. I also play an active role as a subject matter expert to develop company-wide perspectives on user trends, and the use of emerging media, social media, and new media services.

New York City, New York, Us

Adding my intellectual property/brain matter to the amazing pool of Techstars mentors. With over 3,000 years of combined experience at over 600 startups. this group has been there and done that. I'm lending my skills and network to get just one more to succeed.

Austin, Tx, Us

Serve as a leader in COTA's marketing function as an integral part of the management team, and play a crucial role in the success of the overall business. Working directly with the executive team to strategically position the company and establish Circuit of the Americas as the leader in motor-sports and entertainment venues hosting F1, X-Games, MotoGP and other events. Responsibility and direct accountability for the Marketing & Communications team, including Branding, Public Relations, Customer Acquisition & Retention, and Strategic Consumer Marketing Partnerships. Serve as a leader in developing and strengthening COTA's brand identity, as well as building organizational capability around a wide-range of digital marketing activities. Drive step-function acceleration in user acquisition, in the US and key target countries globally. Lead positioning and branding to develop a shared vision and language for the brand’s mission, for external communication and internal culture building Lead paid, earned, social and owned acquisition programs and budgets. Build plans and test campaigns to drive density in top priority markets in the US and overseas; develop a brand voice and look & feel marketing campaigns and establish content marketing practice.

Lead agency teams in the creation of exceptional solutions through simple, meaningful consumer, professional and market insights. Inspire the creative and engagement teams with single-minded, actionable briefs. Evangelize work that creates action and engagement. Mentor and manage planners and media outreach specialists. Oversee the design of holistic marketing strategies and steward them through internal and external stakeholders and development processes. Train teams to continually look at a situations from a fresh PoV; ask the difficult questions, challenge every assumption and current conventions.

New York City, New York, Us

Developed and evangelized a company-wide perspective on the use of emerging media. Built new products and services for the agency: digital strategy, emerging platforms, measurement, business strategy, integrated marketing and communications, digital PoV’s, internal and external client counseling. Participated in changing the focus for Ketchum Digital to include analytics, paid search, social, email, SEO, syndication and display advertising with an emphasis on multimedia content and a 365-day editorial approach to online content publishing for Brands. Served as the multi-agency leader on key clients including MasterCard Worldwide, P&G Corporate and Gillette (P&G Brand) Global. Co-managed team of ~30 based in NYC.

New York, New York, Us

As a founding agency Director, assisted in building the digital capabilities for the advertising startup, BFG 9000. I developed the digital, social and communications strategy for clients both directly and with partner agencies. Worked with traditional creative director to designed 360-degree advertising, interactive and social campaigns. Built creative teams to provide "always on" digital content for client’s digital channels. Participated in new business pitches winning AOR status on Unilever Foods (Ragu, Bertolli, Skippy, Wish-bone, PF Chang’s, amongst other brands), Little Caesar's Pizza and consulted on key AOR clients: Dish Network and KAYAK.com.

Portland, Or, Us

Created and executed the global digital + social media strategy for Old Spice that led to the award-winning “Responses” campaign. Included integrated creative, social media and communications strategy in addition to developing the “always on” content strategy, measurement standards and earned media outreach plan with PR partners. Drove growth and alignment with all agency partners and brand team to test new ways of connecting to consumers, 1:1 marketing, DTC while ensuring the overall strategy was working. Partnered closely with strategy and planning to provide deep consumer insights that sparked world-class creative ideas. Worked directly with creative teams to concept bring campaigns to life in above and below the line activities. Provided consult across W+K network social/digital campaigns on highly-visible and critical clients: Nike, Target, Dodge, EA Sports and others.

Portland, Or, Us

Designed the brands playbook on social media and consumer engagement across all online channels and executed campaign creative along with “always on” conversations. Primarily focused on overarching strategy optimization, community management best practices within the brand experience and defining specific strategies around branded content; support role in campaign-focused social conversations. Structured listening and monitoring and analytics functions to surface consumer insights and implemented the methodology on how to interact with relevant online communities and emerging platforms.

Portland, Or, Us

Provided strategic leadership and digital marketing strategies for Intel, Cisco, HP, Microsoft and JELD-WEN global brands; programs in excess of 2-10MM. This ranged from high-level strategies to granular adjustments, to optimizing end-user experiences and developing interactive content. Co-managed digital marketing and interactive development teams across paid search, email, SEO, display, social media in CRM driven e-commerce environments.

Chicago, Il, Us

As a founding member of Reno-Tahoe Young Professionals network, Wi-Fi Wednesdays (for Nevada Commission on Entrepreneurship and Technology), member of EDAWN, AIGA and Big Brothers Big Sisters of Reno, and as Vice President on the boards of the Reno-Tahoe AMA, Technology Business Alliance of Nevada and the Nevada Opera, fully understands that dynamic professional relationships and community involvement are often the best qualified leads and an opportunity to strengthen existing relationships.

Us

Led new business development in travel tourism, high-tech and action sports verticals and served as the interactive creative director on high-profile projects as needed. Began tenure as a product manager for the company’s multi-modal delivery platform (MMS, SMS, email, fax, VOIP) and progressed to help develop and lead the project management, interactive design, mobile and sales engineering teams. Entrepreneurially drove core competencies in digital/online marketing to include an emphasis on CRM (securing trusted SalesForce.com integrator status) and enterprise CMS solutions. Sponsored all highly-integrated projects when multiple disciplines were required: IT, analytics, creative, business strategy with outside agency partners.

Started an early-stage venture capital investment connected to the Arizona Angels (angel investment group) focused on technology startups and intellectual property. Led the evaluation of emerging technology platforms and high-technology startup ideas for investment and consumer/business marketing potential. Developed entrepreneur’s business plans from “the napkin to the marketplace” pitching complex startup concepts to primarily non-tech savvy angel investors.

New York, New York, Us

Managed direct marketing credit card programs, portfolios exceeding 8MM and developed a loyalty program for private label MasterCard and AMEX portfolios. Selected to help launch EddieBauer.com -one of the first e-Commerce retail websites online and one of 15 initial brands on Microsoft Network’s (MSN) first online shopping mall.

Marketing

Associate Of Science (A.S.), Marketing/Marketing Management, General