Professional Services is central to the ongoing success of a B2B company, yet it is often the most undervalued and underleveraged strategic asset. In order for PS to play it’s role successfully, it requires both PS to be leveraging best practices, and for the broader organization to appropriately integrate PS into the portfolio and the go-to-market strategy.At McMann & Ransford, we transform Professional Services organizations into the strategic asset it should be.THE WORLD’S LEADING COMPANIES TURN TO US:IBMHPGEXeroxOracleMicrosoftCardinal HealthAvayaStrykerParallonMcKessonDOWOwens and MinorKPMGDeloitteBACKGROUND: Dean McMann is the founding partner of the management consulting firm, McMann & Ransford. He is a sought after speaker in topics of: differentiation, managing consulting firms, and overcoming commoditization.As the founding partner of McMann & Ransford, Dean has worked with Fortune 500 B2B companies, such as GE, IBM, and Xerox, to help them overcome commoditization through a complete business model transformation. Prior to starting McMann & Ransford, Dean was the Chief Operating Officer of Datalogix, a leading firm that became Oralce’s ERP offering. He also served as an executive at Price Waterhouse, as well as Booz Allen, a leading provider of management and technology consulting services. In addition to his extensive experience in professional services sector, Dean also serves on the board of various non-profit organizations.Throughout his career, Dean has been featured in numerous magazines and newspapers, such as the Wall Street Journal, New York Times, Washington Post, Fortune Magazine, and Business Week. He has spoken at major business conferences about strategy, leadership, the consulting industry, and other topics pertinent to today’s world.