Dean Mueller Email & Phone Number

• Strategic planning for businesses in the IT, distribution, and other B2B categories. • Analyze and evaluate opportunities for organizations.• Recommended and implemented marketing automation platforms.• Develop and implement marketing and eBusiness initiatives.• Recommended and implemented online infrastructure changes.• Recommended and implemented SEO and SEM for clients.• Database analysis used to identify opportunities included RFM (recency, frequency & monetary value).

Greater Atlanta Area

• Evaluated, recommended and implemented cross-functional workstream teams to prepare online infrastructure for massive growth for publicly-held B2B distribution company. • Optimized website for smartphone and tablet viewing and led development of Apple and Android mobile apps. • Developed innovative eProcurement system allowing customers at jobsites to quickly & efficiently place orders—customers called it a “game changing event” to increase their productivity. • Technologies included IBM WebSphere Commerce, AgilOne predictive marketing platform, Silverpop email, MoovWeb for smart device optimization. • Implemented aggressive Google Adwords and Microsoft Bing search engine marketing (SEM), along with SEO activities for overall site. • Built eBusiness/eCommerce team from ground up, hiring and leading highly talented team.• Results: Increased verified email contacts 200%, mobile usage increased from 18% to more than 30%.

Kele is the leading worldwide building automation & HVAC/R distributor. • Responsible for industry-leading print catalog in excess of 1300 pages using Agility Multichannel for product data.• Scoped, planned, and implemented integration of Salesforce.com CRM, Eloqua marketing automation, Cisco phone system, and Agility Multichannel for product data used by print catalog and push to Ektron CMS to drive online eBusiness and offline sales for B2B distribution business. • Implemented BazaarVoice Rating & Reviews plus Ask & Answer, driving social engagement with customers and suppliers significantly.• Grew verified email contacts by 140%.• Developed and implemented integrated & holistic SEO plus aggressive SEM campaigns.• Significant marketing research and database analysis to uncover opportunities. Implemented real-time RFM (recency, frequency, & monetary value). • Data used to develop high-impact and sticky campaigns that increased conversion.• Developed eProcurement business with select national accounts.• Increased percentage of online business from 10% to 30% of overall sales within 3 years, increasing profitability.

Revitalized the company. Stepping into a situation where a partner exited, then completed construction of 80-unit condo complex, improved financial and operational performance, increased customer satisfaction and loyalty, and created tactical blueprints for continued success and growth of the Grand Harbor companies. Owner passed away and I found a buyer for the assets for the estate.

I led the marketing and advertising functions for this dotcom. Gained $35M in venture captial funding and company grew to 85 employees, in both the U.S. and Canada. After ownership changed, company relocated to Canada. This dotcom is still in business and is profitable.

Integral executive team member that marketed and sold family-owned business to Fortune 500 Dover Corporation. Developed created and innovative marketing and advertising campaigns to grow business using marketing research, business plan development, corporate communications and development of a highly successful e-commerce and Internet strategy.

Responsible for all facets of international marketing, advertising, and public relations including multimillion dollar budget. One of three worldwide leaders to change company name and implement "one company" strategy. Developed worldwide strategy for new website, www.nilfisk-advance.com. This organization is the world's largest manufacturer and marketer of industrial and commercial floor cleaning equipment.

I designed and sold large, complex marketing research to Fortune 500 clients with a high-tech focus. Pioneered Customer Satisfaction Measurement via the Internet. Clients included Apple, Cisco Systems, Microsoft, Navistar, & McDonald's.

Launched Frontier herbicide in a three-tier distribution channel, resulting in sales in excess of $50M in 18 months. Led a highly integrated marketing campaign resulting in an 87% unaided brand awareness for a new product. Awarded the Presidential Accomodation Award for development a marketing database credited with saving the company $250K.

Mba, Ebusiness

MBA with an emphasis in eBusiness.

B.S., Agricultural Business