As a content engineer, my strategic digital experience goes hand-in-hand with an in-depth understanding of omni-channel customer engagement from mobile, SEO, content management, UI/UX, profiling, acquisition, retention, loyalty to data analysis. Comfortable in B2B and B2C arenas, my competencies encompass financial services, retail, automotive, software, pharmaceuticals (OTC and Rx), entertainment and hardware in English and French. I have managed digital and data-driven marketing projects focused on developing, testing and applying market research, consumer demographic/psychographic data models and targeting to drive customer experience.One Search Methodology: Data provides actionable insight into the KPIs to drive business goals, efficiently and effectively via Brand, Mobile Engagement, CRM, Attribution, eComm, SEO, SEM, Content Management, User Experience, Analytics and ....Digital Transformation: Develop and implement digital strategies for B2B & B2C engagement focused on the content experience and the end consumer. Oversee market intelligence, trend evaluation, and customer behaviour to identify opportunities and define best practices for digital strategy. and tactics/media.I facilitate the strategic implementation of new digital capabilities and initiatives, and/or systems, allowing for scaled maximization of the business operations and goals. This calls for applying new technologies to existing business activities as a way of enhancing efficiency, product fulfillment, customer experience, relationship nurturing and internal alignment and management.
Listed skills include Digital Marketing, Integrated Marketing, Crm, Sem, and 44 others.