P.ai is a Creative Analytics product that helps marketers understand why their ads are performing. 🚀

Programmai generates an endless amount of winning audiences for your marketing & advertising channels, using machine learning with your first-party data. 📈

— Founded the Programmatic department, hired 4 traders— Managed the P&L; inclusive of advertising spend & vendor fees/retainers— Delivered the strategy to programmatically speak to customers throughout their lifecycle— Architected and implemented a multi-device identity solution, using Signal— On-boarded CRM data & Data Science models to take action on profile attributes and business KPIs such as Customer Lifetime Value and Propensity to Churn scoring— Responsible for third-party solutions; buying, maintaining and optimising vendor products to ensure efficiency of spend and profitable returns across all global markets— Data Management Platform advisor; point of contact within the business on execution of data

Responsible for the ownership and optimisation of all third-party vendor solutions across Digital Marketing and CRM, focused on driving efficiencies and ROI globally, with a long-term view to in-housing.

Monetate is an on-site personalisation technology, offering conversion rate optimisation and multi-variate testing for brands & retailers.Monetate was acquired by Kibo along with Certona — Oct 10, 2019

Shoutlet is an enterprise social marketing management platform that offers content publishing, community management, paid social campaign execution and analytics.Shoutlet was acquired by Spredfast — Aug 19, 2015

— TagMan’s first pre-sales engineer; I founded the team and implemented pre-sales techniques, methodologies & collateral that became vital in the solution-selling process that saw us win an impressive amount of new business globally – with a win rate of 63%— Consistently the top performer with a closed book of >£5mTagMan was acquired by Ensighten — Mar 18, 2014

— Director of Implementation; responsible for designing, building & implementing solutions for clients, providing tag management, de-duplication & real time attribution (SaaS-based)— Managed a team of 4 Implementation ManagersTagMan was acquired by Ensighten — Mar 18, 2014

Responsible for leading and managing a team of 5-6 Account Managers. Nurturing key brand relationships such as, Boden, TOPMAN, New Look, Urban Outfitters, Nike, Seatwave & Best Buy.

Responsible for leading and managing a team of 3-4 Technical Account Managers.

Responsible for managing clients such as Vodafone, focusing solely on optimising their technical setup and solution.