Deann Baker Email and Phone Number

A visionary and driving force behind the divisions business strategy and the creation of integrated go-to-market programs, which form the foundation for successful revenue growth and improved EBITDA. Additional experience includes over 20 years in B2B marketing, market analyst relations and stakeholder communications, as well as sales and BD operations management.• Lead the development and annual refinement of the unit’s five-year strategy targeting new portfolio creation, new customer acquisition, and entry into new market verticals to achieve rapid growth targets.• Responsible for all consumer acquisition and retention marketing, branding, communications, market analyst relations, B2B marketing, account-based marketing and sales support.• Identify core target verticals/industries and build sales tools to address them.• Develop and manage multi-faceted marketing campaigns leveraging websearch, digital, trade shows and both programmatic and print ads with performance monitored against established KPIs.