Deann Paley Email & Phone Number

Reston, Virginia, United States

Greater Washington Dc Area

Lead the Multi-channel Video Programming Distributor (MVPD) vertical overseeing six enterprise strategic accounts and driving millions in annual revenue thru renewals and new business.Negotiate long-term data license agreements securing incremental data rights for use in Comscore’s cross-screen measurement products and advertising solutions, enabling 30+ million households. Develop and implement account strategies to grow new business within MVPD clients, with a particular focus in video streaming / television and OTT advertising, addressable advertising, marketing research, and programming.Hire, train and lead a team of sales & account management professionals selling syndicated audience measurement, advertising effectiveness and custom solutions to media companies.

Greater Washington Dc Area

Greater Washington Dc Area

Greater Washington Dc Area

Led Discovery Digital Media’s video distribution products which included - video on demand, download to own, video syndication channels, and home video; scope of responsibility encompassed 30% of division's overall P&L. Built Discovery Network's digital video syndication offerings and increased distribution by 32% to top national accounts.Ran the P&L for digital syndication, resulting in new incremental annual revenue and consistently exceeding revenue targets due to merchandizing efforts, targeted stunts, packaging, and programming strategy to drive sales and viewership.Formulated the video on demand content strategy for Discovery's Networks (Discovery Channel, TLC, Animal Planet, etc.) and expanded offerings from 75 hours/month to 2,500+ hours/month.Secured millions in cost savings through renegotiations of multi-year operations contracts.

Washington D.C. Metro Area

Built Discovery Network's video on demand businesses and formulated the programming, scheduling, and operations strategy for 10+ US Networks solidifying Discovery's position in the marketplace securing new ad revenue.Incorporated sales metrics, audience engagement, and operations performance to grow business segments resulting in 89% overall profit margin. Launched Discovery's HD Download to Own business plan and streamlined operations with digital storefronts to exceed revenue targets by $4 Million from 2008 to 2010.

Greater Washington Dc Area

Negotiated digital media contracts securing distribution for Discovery's video on demand (VOD) content and video feeds resulting in ad sales opportunities and accelerated viewership growth. Secured marketing and promotional placement for Discovery's Networks, episodic TV series, and specials/documentaries from key national partners driving engagement metrics and forged new client relationships thru direct sales and networking within key industry associations.

Mclean, Virginia

Oversaw six national accounts with 5,000+ locations as national sales account executive with proven success; scope of responsibility encompassed 25% of USA TODAY's print distribution / $19 million in annual revenue. Increased distribution by 40% with top national accounts within the travel industry during tenure and developed financial analyses, pricing models, and sales strategies which achieved an additional $3 million in incremental annual revenue.

Greater Washington Dc Area

Increased distribution and revenue in the geographic territories of the District of Columbia, Maryland, North Carolina, Virginia, and West Virginia through securing 150+ new accounts that generated $2 million in incremental revenue from 1999 - 2000. Managed 1,000+ distribution accounts as the liaison between clients, field delivery operations, and National Sales. Developed sales plans, account strategies, and competitive analyses to effectively sell against competing products.

Bachelor’S Degree, International Relations And Affairs

Cable Executive Management