Presently, strategic advisor for clients in content and ecommerce strategy, consumer marketing, advertising and sponsorship campaigns and consumer app development.Clients include:RHL VENTURES: Research, strategy and communications for angel investment and other startup initiatives for former CEO Robert Levitan. Specific short-term client assignments via RHL included:- WOMEN IN THE WORLD (WITW): Provided research and strategy for a stealth initiative within Tina Brown’s international conference series. New York, NY (10/2017-12/2017)- TUNESMAP: Served as New York City liaison for founder of immersive music app currently under development. New York, NY (4/2013 to 10/2014)- THINK COMMERCE GROUP: Created plan for publishing group to revamp content/topic areas and site structure on four lifestyle sites; coached editors on maximizing return from social media presences on YouTube, Facebook, Instagram and Pinterest. Sites include: celebritychef.com, travelbig.com, celebritytravel.com and thinkcontra.com. New York, NY and Miami, FL (4/2014 - 10/2014)- Developed an iOS app in the home management category. (personal project) Rye, NH (2012)- Social media consultant for small area businesses. Concord, MA (2009 - 2011)- SCHOOLPULSE.COM: Re-launched local discussion board as a national community- and event-creation platform for parents of K-12 children. In 8 weeks, grew monthly page views from 1K to 250K; registered members from 500 to 15K; media buys on highly targeted sites converted at 3x publishers’ averages; landing page conversion rates were 16 to 45%. Concord, MA (2008)

Was initially VP of Product Marketing (first 1.5 years). Conducted surveys to pinpoint target segments and psychographics, developed brand voice and attributes, co-developed award-winning UI, and devised go-to-market strategy. As VP of Marketing, created and executed consumer launch plan. Ramped video-sharing app with 3M exclusively viral ($0 CPA), unique downloads in Y1. Managed SEO/PPC with a 30% conversion rate from search to completed download. Revamped buy-flow to increase premium purchase 10x. Company profitable and leader in game distribution space; In 2011, there were 200 million videogame downloads via Pando software. The company was successfully acquired by Microsoft in 2013.

Conducted in-depth plan (in use today) to introduce ad revenue by adding content and community to existing ecommerce site

Provided full-scale buy-flow evaluation leading to online sales increase. Advised ecommerce director on content direction, navigation and usability.

Developed iVillage’s first health site on the Web. In 9 months, grew monthly Web page views to over 4 million with no ad expenditures. Facilitated key partnerships in online health field including acquiring "The New England Journal of Medicine" as a content partner and maintained a relationship with Intel's Health Strategy initiative, for which iVillage Health was chosen as the key Web consumer platform for showcasing innovation. Managed two staffs in NY and VA overseeing editorial, community, dual platform (Web and AOL) design implementation, and SEO. Managed and revamped all aspects of mammoth AOL site, which iVillage acquired, with over 1 million viewable AOL posts, and 19,000 page views, 20,000 message board posts and 800 live chats monthly.

Oversaw launch of Citysearch New York, the company's flagship siteConceived of and launched first “Best of Citysearch” awards, an editorial endeavor that was also a consumer acquisition/retention play, key sales driver, and offline promotional tool. Site won the Webby Award in the travel category. Managed editorial, design and local technical staff; site saw 15,000 pages of new content regenerate daily and 16 weekly newsletters.Added over 20 new content sections to accommodate sales categories.

Tenth employee hired at iVillage; first employee hired in advertising department. Pioneered the concept of online sponsored content, presently referred to as brand publishing or native advertising. Developed content sections and sites with blue-chip companies that included MGM/UA, Starbucks, Nissan, Toyota, Microsoft, Procter & Gamble, IBM, Fisher- Price, Compaq, Hewlett-Packard, Novartis, UPS, PBS, Chase Bank, and Sony, among numerous others.Conceived of advertising section ideas - content, interactive tools/features, promotions, design treatments - to pitch clients and developed storyboards and other sales materials. Attended “close” meetings to evangelize iVillage’s creative and technical capabilities. Once sold, managed sponsored sites and client feedback, and oversaw analytics. Educated sales staff on using online medium to meet clients' objectives. Often worked with salespeople on renewals.As demand for sponsored content sections grew, built and managed an in-house sponsorship "agency" as well as an advertising operations department.

Hardware, software and telecommunications reviewer at first user-friendly magazine targeted to burgeoning home-computing audience. Wrote feature articles and edited in-house and freelance submissions. Evangelized home computing on Good Morning America, CNBC, CNN and other TV and radio outlets.