Deanna Goodwin Email and Phone Number

Owner of Board30 Albuquerque, a high-intensity interval training experience where an effective full-body workout is completed in just 30 minutes.

Support the Schwab branch network focused on building local plans to drive acquisition and raise community awareness in Denver, San Diego and Seattle markets.

Developed and implemented marketing strategies while aligning with field to determine opportunities and priorities.

Consulted with businesses of various sizes and industries on utilizing promotional products within their marketing mix.

Responsible for developing and executing marketing strategy for The Ritz-Carlton Club, Lake Tahoe.Initiate relationships between internal teams and outside vendors to move project forward.Oversee budget process, implementation and annual marketing plan.Provide ongoing leadership and development of marketing employees. Led marketing team to generate leads at 169% of budget and cost per lead at 62% of budget for 2008.Managed outside advertising agency in creation of site branding and collateral development.As the first employee for the site, operated the sales location, staffing and was involved in all aspects of project development. Produced 1,000 leads at sales

Marketing lead for fractional real estate product. Responsible for the development, implementation and analysis of all marketing through various channels.Responsible for achieving appropriate number of leads to produce budgeted volume; reached sales of 200% above budget and earned the company's Resort of the Year award in 2004 and 2005.Implemented Member gifting program to generate Member business, which contributed to this channel producing 42% of total sales in 2004. Led public relations efforts in conjunction with corporate office and outside agency. Developed annual PR plan and coordinated all press visits. Negotiated contracts with vendors to maximize cost efficiencies for marketing programs.Managed relationships with corporate office, Ritz-Carlton Hotel, outside agencies and marketing team.Paint'n PlatesManager September 2002 to January 2004Store manager for a paint-your-own pottery studio. Developed and executed marketing activities, managed day-to-day operations, created financial reports and input and tracked inventory.Initiated new programs to generate additional revenue, such as After-School program and Women Who Wine nights.Updated and maintained web site to reflect current store offerings and promotions.

Marketing leader for product development, alliance management and global marketing initiatives at a business-to-business start-up company. Directed marketing strategy, marketing communications, public relations and advertising functions.Managed a team responsible for executing all marketing activities, including trade shows, advertising, public relations, collateral materials development, corporate/employee communications and web site enhancements.Led outside agency selection process. Managed outside advertising and public relations agency relationships and projects. Served on Pricing Committee to evaluate company's service offerings and pricing strategies.

Manager responsible for the national marketing initiatives and coordination for all of KPMG Consulting's Microsoft alliance, including communicating the Microsoft Dot.com practice's services both internally to KPMG employees and externally across all industries.Assisted in the planning and coordination of the Microsoft Dot.com practice launch. Prepared detailed launch plan, which included advertising and public relations, collateral materials and a launch event.Developed the company's Microsoft Alliance site, a resource and communication web site specifically designed for the alliance.Managed KPMG Consulting's participation in Microsoft's Digital Nervous System campaign. Maximized KPMG Consulting's involvement in the program through advertising, events and public relations activities.