Digital Marketing Manager
CurrentResponsible for all aspects of association’s digital marketing programs, including researching, designing, copywriting and execution of highly visual content to drive audience engagement and conversions.Create engaging multimedia content, including video, utilizing programs such as Canva, Adobe Illustrator, and Adobe InDesign (or comparable).Manage all aspects of social media platforms including the creation of compelling posts for earned and paid campaigns. Employ the latest trends in social media to drive success. Track analytics to measure success and drive future posts.Use tools such as Google Analytics to monitor website traffic and KPIs, inform decision making, and identify issues that need to be addressed. Apply SEO best practices to content developed.Identify and develop relationships with social media influencers to promote industry messaging.Manage the development of new graphics for WordPress website.Create and manage the design of CPA digital communication tools including technical publications, advertisements, brochures and other collateral material.Create slide deck presentations and creative written content that convey the attributes of industry products and sustainability/carbon sequestration messaging to a design-oriented audience.Assist with writing content for and promoting the industry through the annual Buyer’s Guide.Design graphics for onsite program for two annual meetings.Collaborate with colleagues to create promotional graphics and social media posts for annual meetings.
