Senior Growth Marketer
Undefined
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Deanna S. is listed as Senior Growth Marketer at undefined, based in United States. AeroLeads shows a matched LinkedIn profile for Deanna S..
Deanna S. previously worked as Freelance Growth and Digital Marketer at Self-Employed and Senior Growth Marketing Manager at Casa Inc.. Deanna S. holds Bachelor'S Degree, Communication And Media Studies from Ramapo College Of New Jersey.
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About Deanna S.
I am a senior growth marketer with 10+ years of experience with an established history of driving results through strategic paid advertising, conversion rate optimization, and data-driven decision making. I specialize in developing and executing comprehensive marketing strategies that consistently exceed growth targets and drive revenue. I have a keen eye for identifying opportunities to optimize campaigns for maximum ROI, leading to increased conversions and customer acquisition.
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9 roles
Deanna S. work experience
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Freelance Growth And Digital Marketer
Self-Employed
Senior Growth Marketing Manager
• Develop and execute quarterly growth marketing roadmaps that include KPIs for measurable and achievable growth• Create new acquisition and upsell/cross-sell marketing plans for new feature launches• Increased MQLs by 30% MoM • Drove 60-70% of new user traffic acquisition via paid advertising • Increased paid advertising ROI by 206%• Implemented lead capture at critical funnel drop off points resulting in increased MQLs, SQLs, and deals closed• Oversee Marketing’s CRM, including automated email workflows, via Hubspot
Senior Email Marketing Manager
• Guided database consolidation between CRM systems• Conducted data hygiene practices to increase accuracy and decrease monthly CRM fees by 11% • Implemented best practice GDPR guidelines• Optimized organic new acquisition conversion, upsell, and cross-sell efforts with automated email workflows
Feb 2022 - Oct 2022
Audience Development Manager
• Managed audience generation campaigns, including increasing sign ups MoM for 5+ New Jersey Monthly Magazine email newsletters• Created marketing plans for New Jersey Monthly’s quarterly revenue generating contests, including paid cpc campaigns with 400%+ ROI/month• Created and oversaw the delivery of highly successful new revenue generating digital advertising products for the New Jersey Monthly and New Jersey Bride Sales teams, accounting for the largest revenue drivers in 2021 and 2022
Jun 2019 - Feb 2022
Digital Marketing Manager
• Developed and implemented successful marketing campaigns that created brand awareness, increased revenue, increased registrations, encouraged engagement, and built loyalty for myCME among targeted healthcare professionals• Consistently met course completion goals to meet or exceed Sales contracted targets• Managed email lists of 1 million+ healthcare professionals, including the creation and delivery of 80+ segmented emails per week with a 20%+ average open rate• Supplied weekly revenue reporting for myCME/HME • Other key responsibilities included producing Sales materials, conference materials, and industry marketing materials
Jan 2014 - May 2019
Digital Marketing Manager
• Created content for press releases, social media, blogs, landing pages, and articles, driving SEO and leads for the company and clients• Assisted in the creation and delivery of SEO and SEM improvement plans for clients• Co-author of The X Factor Selling System, A Sales Expert’s Guide to Selling
Jan 2013 - Jan 2014
Public Relations
• Wrote press releases for visiting scholars' documentary screenings• Put together press kits for facility to create lesson plans around screenings• Worked with visiting scholars for events
Jan 2012 - Dec 2012
Intern
• Assisted with on-site filming and production for The American Tax Cheat, an hour long special program exposing stories of tax evaders and protestors• Produced affiliate packages for NBC affiliates for The American Tax Cheat for reporter Becky Quick• Assisted with production for American Greed
Jan 2011 - May 2011
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Deanna S. education
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What company does Deanna S. work for?
Deanna S. works for undefined.
What is Deanna S.'s role at undefined?
Deanna S. is listed as Senior Growth Marketer at undefined.
Where is Deanna S. based?
Deanna S. is based in United States while working with undefined.
What companies has Deanna S. worked for?
Deanna S. has worked for Undefined, Self-Employed, Casa Inc., New Jersey Monthly Magazine, and Haymarket Medical Education.
How can I contact Deanna S.?
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What schools did Deanna S. attend?
Deanna S. holds Bachelor'S Degree, Communication And Media Studies from Ramapo College Of New Jersey.
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