Deanna Sheely Email & Phone Number

Building a comprehensive communications and engagement strategy. Serve as liaison between elected officials, staff, media outlets and the community. Support municipal government’s key focus areas by collaborating across all departments to inform stakeholders. Create and implement communication plans for issues, projects, events and the overall organization. Develop public policy messaging for various audiences. Responsible for integrating public relations and marketing strategies and tactics, emergency communications, public relations, event planning and other public information officer functions.

Enhance awareness, internally and externally, about how Minneapolis College provides access to the transformative power of education to its students through its affordable, high-quality programs.• Responsible for the college's communications, media relations and crisis communication strategies.• Manage special projects to support the college president in executing the institution's mission and vision.• Collaborate with leadership from Finance, Institutional Effectiveness, Equity & Inclusion, Enrollment, Academic Affairs, Student Affairs and other divisions to develop and execute ongoing improvements.• Serve as a liaison to the college community's constituents.

Minneapolis, Minnesota, Us

Contributed to corporate goals through the development and execution of communication plans for internal and external audiences.• Developed and implemented comprehensive strategic communication plans for business units and specific initiatives such as corporate strategy, outages, safety campaigns, employee engagement, performance improvement and the post-Japan nuclear crisis.• Planned, prepared presentations for, and promoted successful employee events with excellent participation.• Worked in partnership with Community Relations, executive leadership, Media Relations, Marketing and Emergency Management to shape outside stakeholders perceptions.• Wrote, edited and managed production of internal print, electronic and video publications.• Conducted regular, comprehensive internal assessments of employee communications.• Represented Xcel Energy on a communications best practices peer group through a national alliance for nuclear power.

Red Wing, Mn, Us

Directed strategic communications efforts for a mid-sized municipality. Worked with city, county, state and federal elected officials and staff to research, develop and execute organizational objectives.• Created and implemented communication plans for relevant issues, projects and the overall organization.• Researched, developed and trademarked new city logo and created comprehensive identity manual to build and protect brand integrity.• Conceptualized, planned, wrote scripts and was the on camera talent for local government access channel programming. Managed video production.• Wrote, edited and produced internal and external print and electronic publications.• Re-designed website to a content management system and directed its ongoing content and features.• Wrote guidelines and provided media relations training for elected officials and staff. Handled media inquiries.• Responsible for public relations, event planning, emergency communications and other public information functions.• Managed general government projects requiring relationship building with internal and external constituents.• Managed internal staff and external vendors.• Responsible for planning and monitoring a $400,000 budget.

Minnetonka, Mn, Us

Created, implemented and monitored marketing strategies for more than 150 locations across North America offering branded apparel and facilities services. Proactively discovered opportunities to exceed the needs of field staff through initiating and executing ongoing marketing campaigns.• Led value proposition and corporate brand research. Created corporate identity guidelines manual.• Managed external vendors to create marketing materials for new and existing products and programs.• Developed and executed the communication plan for a $1.6 million company-wide sales and service recognition event.• Managed intellectual properties including up to 50 registration and trademarks in the United States and Canada.• Developed, managed, and oversaw the distribution of more than $1,000,000 in print and electronic assets annually.

Minneapolis, Minnesota, Us

Master Of Science - Ms, Mass Communications

Bachelor Of Elective Studies, Mass Communication (Public Relations & Advertising)

Associate In Applied Arts, Marketing