• Develop work plan to bring new product, product re-formulations, re-launch or production deletion process after alignment has been obtained to execute.• Evaluate forecast quality using analysis of like products, past products introduction learnings, commercial input.• Proactively manage and evaluate the effectiveness of new product introductions with recommendations on measures of success by applying business logic and executional priorities.• Lead SKU optimization process with recommendation of product deletions after taking customer, commercial inputs using standard modeling methodology.• Facilitate the flow of product to ensure that we have the needed product for launch or reduction of inventory with exiting products.• Proactively and timely evaluation of risks in product lifecycle, this would include finished products, raw material as part of ongoing routine to senior leaders.• Manage the lifecycle process within JDA process with the appropriate forecast, migration of product demand needs. Including forecast submission to all planning systems i.e. Anaplan.• Collaborate with other planners (bottler to bottler, deployment, production, transportation) as needed to enable an integrated planning activities and processes.• Provide innovation and long-range forecast needs for promotional packaging to support demand planning, production and procurement activities/communication.