Deanna Underwood

Deanna Underwood Email and Phone Number

Director, Development Operations and Special Projects @ Art Gallery of Ontario
Canada
Deanna Underwood's Location
Canada, Canada
About Deanna Underwood

I am a non-profit specialist committed to delivering engaging experiences to donors, remaining at the forefront of technology, and using that technology in the most meaningful and impactful ways.

Deanna Underwood's Current Company Details
Art Gallery of Ontario

Art Gallery Of Ontario

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Director, Development Operations and Special Projects
Canada
Deanna Underwood Work Experience Details
  • Art Gallery Of Ontario
    Director, Development Operations And Special Projects
    Art Gallery Of Ontario
    Canada
  • Art Gallery Of Ontario
    Associate Director, Development Operations
    Art Gallery Of Ontario Jan 2020 - Present
    Toronto, Ontario, Canada
  • The National Ballet Of Canada
    Senior Manager, Individual Giving
    The National Ballet Of Canada Jul 2018 - Jan 2020
    Toronto, Ontario
    Manage and continually evaluate the Patrons' Council, Friends' Corps and Turnout programmes, valued at over $2.5 million annually; manage a team of two solicitors to help with the administration of the Individual Giving portfolio; helping to develop the Customer Journey for the National Ballet; represent the Development Department on CRM, Website and Digital Task Forces; prepare and present strategic plan, financial reporting and key performance indicators for the Patrons' Council Committee and Turnout Cabinet
  • The National Ballet Of Canada
    Manager, Individual Giving
    The National Ballet Of Canada Oct 2015 - Jun 2018
    Toronto, Ontario
    Managed and regularly evaluated the Friends' Corps, Turnout and Patrons' Council programmes, valued at approximately $2.5 million annually; personally managed a portfolio of donors valued at $1 million annually; developed strategy and key performance indicators for the Patrons' Council Committee and Turnout Cabinet; developed the donor pipeline to create a robust pool of future leadership donors; developed the strategic five year plan for the Individual Giving department
  • The National Ballet Of Canada
    Senior Officer, Friends' Corps, Turnout And Development Systems
    The National Ballet Of Canada Jul 2015 - Oct 2015
    Managed and regularly evaluated the Friends' Corps and Turnout programmes; Developed strategy and Key Performance Indicators for the Turnout Cabinet; Represented the Development Department on Tessitura Power Users Group, Website Redesign Project and National Ballet Electronic Leads System (NBELS); prepared financial reporting for Development Department; Facilitated training, trouble-shooting and project management of upgrades and report adjustments for Tessitura.
  • The National Ballet Of Canada
    Senior Officer, Friends' Corps
    The National Ballet Of Canada Jul 2014 - Jun 2015
    Toronto, Ontario
    Managed and regularly evaluated the Friends' Corps programme; worked with Telemarketing Manager to develop strategy, identify prospects, approve scripts, and segment lists for telesales program; represented the interests and requirements of the Development Department as part of the company-wide Tessitura Power Users team; Managed campaign and event building within the database; Provided Tessitura support to the Development Department, including training, troubleshooting and project management for upgrades and report building.
  • The National Ballet Of Canada
    Officer, Friends' Corps
    The National Ballet Of Canada Nov 2012 - Jun 2014
    Created and managed the annual plan of the Friends' Corps programme, including the renewal process, reinstatement process and acquisition process; planned and executed three annual auxiliary appeals, using a combination of direct mail and digital platforms; helped to grow the donor pipeline and identify current donors who have capacity and affinity to give more; developed the strategy, implementation process and testing phase of online donations and Text-to-Donate program; assisted in the execution of donor cultivation and stewardship events
  • The National Ballet Of Canada
    Coordinator, Individual Giving
    The National Ballet Of Canada Sep 2011 - Oct 2012
    Managed renewal process for the Friends' Corps programme; managed the acquisition process for the Friends' Corps programme, including direct mail appeals and in-person solicitation through the Friends' Corps Kiosk during performances; managed staffing and communication materials for the Friends' Corps Kiosk; assisted in the preparation and running of the Patrons' Council Committee meetings; assisted in the preparation and execution of all donor events.
  • The National Ballet Of Canada
    Junior Coordinator, Annual Giving
    The National Ballet Of Canada Jan 2011 - Apr 2011
    Assisted with the renewal and acquisition process for the National Ballet's annual giving programmes; helped plan donor cultivation and stewardship events; solicited for donations during the performance season
  • City Of Peterborough
    Special Projects Intern With The Arts, Culture & Heritage Division
    City Of Peterborough May 2010 - Sep 2010
    Peterborough, Ontario
    Researched and compiled materials for the City’s successful nomination for the Lieutenant Governor’s Ontario Heritage Award for Community Leadership; Researched, wrote and provided editorial support for a range of reports to Senior Administrators, Council, the Arts, Culture & Heritage Advisory Committee, and the Peterborough Architectural Conservation Advisory Committee related to Heritage Preservation in the City of Peterborough; Initiated preparation for the 2011 application for the Prince of Wales Heritage Award; Prepared application for National Historic Site status for various heritage buildings in Peterborough and surrounding area
  • Magnetic North Theatre Festival
    Logistics/Production Assistant
    Magnetic North Theatre Festival Jan 2010 - Apr 2010
    Kitchener, Ontario
    Created Area Information Packages for incoming delegates containing pertinent information regarding the festival, information on local establishments, transportation options and entertainment venues; Acted as Liaison with local rental companies, taxi companies and caterers to ensure all dates, times and locations were confirmed; coordinated the delivery and return of all rented items and catering; Assisted in creating Tech Specifications for the various venues of the festival; ensured all contracts with various companies were met
  • Cambridge Galleries
    Marketing/Audience Development Assistant
    Cambridge Galleries Sep 2009 - Dec 2009
    Cambridge, Ontario
    Ticketing and Festival Assistant for Grand River Film Festival (GRFF) 2009; followed up as required for tickets and promotional requests for partnering organizations; coordinated the box office locations and ticket sales for each venue; contributed to the print and online promotion of the festival through creation and distribution of promotional materials; Wrote press releases, Akimbo updates and various other marketing materials for the diverse activities of the gallery; Assisted in the production of a 2-year marketing plan; assisted in grant writing (Canada Council) and provided editorial support when needed; Wrote a detailed report on the various online marketing resources the gallery could initiate in order to develop a more comprehensive marketing plan
  • Saugeen District Secondary School
    Production Manager/Arts Department Assistant
    Saugeen District Secondary School Jan 2009 - May 2009
    Saugeen Shores, Ontario
    Scheduled production dates, rehearsals and deadlines for school musical production; coordinated publicity dates, ticket sales, daily rehearsal schedule, technical requirements and budget; Directed and choreographed scenes in the musical with a cast of seventy two; Ran publicity crew, makeup crew; supported all other crews; ensured each crew’s budget and schedule were met

Deanna Underwood Education Details

Frequently Asked Questions about Deanna Underwood

What company does Deanna Underwood work for?

Deanna Underwood works for Art Gallery Of Ontario

What is Deanna Underwood's role at the current company?

Deanna Underwood's current role is Director, Development Operations and Special Projects.

What schools did Deanna Underwood attend?

Deanna Underwood attended University Of Waterloo.

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