Founded the Digiday Content Studio at the knife's edge of the branded content movement, building from a one-man band into a diverse team of content developers. Originated, developed and refined a suite of branded content products engineered to scale and meet a variety of client needs including raising brand awareness, promoting thought leadership and generating leads.Conceived of, created and managed day-to-day execution of hundreds of branded content campaigns on behalf of B2B and B2C clients including Nissan, Oracle, Xaxis and many more. Worked intimately with sales to provide creative, integrated campaign ideas to clients. Crafted custom proposals and saw them through to contract execution and delivery.Identified, hired and nurtured young talent into some of Digiday's top performers, company-wide.In 2017, DCS became Custom, a creative content agency with instant access to intelligence about the people, business and culture of tech disrupted industries. True to its Digiday roots, Custom's mission is to put a human spin on brand-building for businesses.

Contributor to Trend Spotting Department at top international advertising networkContribute insights relevant to agency’s 10,000+ employees, international clients including Microsoft, Johnson & Johnson, Kraft, FordPost to agency’s blog, JWTIntelligence.com, write long-form reports on diverse cultural, business, technology topics. Collaborated on client-facing materials for Estee Lauder, others

Co-authored CBI: Creative Business IdeasCrafted executive profiles for press materials Wrote internal, editorial content for C-suite executiveResearched and wrote trend spotting white papers

Cover advertising, media for award-winning publication (circ. 30,000)Report enterprise stories, features for magazine’s Creative, National News, Regional News, Careers sectionsBlog about intersection of marketing, popular culture, current eventsEdited, maintained overall appearance of www.adweek.com

Wrote freelance articles on entertainment, lifestyles, literature, dining Created previews, profiles for AOL’s Digital City portal for Long Island; wrote 24 restaurant reviews in one week for “Best of Long Island” edition.Contributed local news, student briefings page features to New York NewsdayCopy edited, fact checked for BOOK magazine; contributed news, features

Wrote 7-10 stories weekly for Herald newspaperCovered EPA cleanup of toxic dump reportedly caused fatal cancerBroke coverage on one-man crime spree in Middlesex County, flaws in 911 emergency system, Canada-based phone scam; stories picked up by local TV