Deanna Byler Email & Phone Number

Kansas City

Directed the marketing, communications and business development functions of a national professional services firm with 700 attorneys and consultants, 60+ industry and practice areas, and over $300M in annual revenue. Led the firm’s post-merger rebrand and rollout resulting in 81% lift in brand awareness. Aligned strategies and initiatives across service silos for improved service delivery and consistent year-over-year revenue growth. Built, managed and mentored a high performing team of 30 professionals consisting of business development, marketing, communications, creative services, event planning, and CRM functions.

Kansas City

Established the strategy and framework for a national law firm's Knowledge Management (KM) program that improved and enhanced the storage, sharing and creation of knowledge and information. Developed processes and systems to collect and disseminate firm data, best practices, and attorney work product, experience and expertise. Led the selection and deployment of the firm’s first CRM system; included project planning and implementation oversight, managing vendors and outside agencies, collaborating with attorney groups and administrative departments, and developing attorney and staff training programs. Directed the KM, Information Services and Records Management operations; included supervising a combined team of 45 staff and managing a multi-million dollar annual budget.

Kansas City

Led the marketing and business development efforts for the litigation department of a leading regional law firm. Developed and executed new business and cross-selling strategies for practice and industry groups. Increased the firm’s visibility in target industry sectors and markets through networking, participation in industry organizations, and identification of high-value opportunities and business connections.

Chicago

Developed and implemented programs and initiatives to enhance client relationship management, practice marketing, competitive differentiation, and business development efforts for a national law firm of 400 attorneys and 22 office locations.

Atlanta

Managed all aspects of the YLD organization consisting of an executive council, 32 professional committees and 8,000+ members. Collaborated with YLD officers, board of directors, and committee chairs to develop, implement, and promote the organization’s programs and activities. Responsibilities included oversight of public relations, internal and external communications, community relations and strategic partnerships, annual conferences and events, and officer and committee budgets.

Washington, Dc

Member of the public relations account team responsible for corporate and strategic positioning of hi-tech and telecom clients.Teamed with Public Affairs and Legislative Affairs groups to create and execute multi-platform plans and programs comprising public relations, grass roots coalition building and legislative lobbying.

Washington, Dc

Member of the Press Office team responsible for media, communications, and public relations strategies for the senator.