Deanna Campbell Email and Phone Number

Advising brand owners on all the logistical complexities required to scale sales to top-of-market for products in the Amazon marketplace.Auditing potential client accounts for missed opportunities & compiling strategic analysis presentations to ensure customer acquisition.Onboarding and managing multiple client accounts at a time while keeping detailed project timelines moving along according to plan.Leading account health and compliance documentation operations that are delegated to overseas support staff members.Conducting niche market research to yield actionable insights regarding pricing, packaging, product selection, projected sales metrics, & more.Forecasting inventory replenishments for clients based on current product demand or market forces.Analyzing SEO visibility from bestselling competition in the marketplace to pull together high-traffic keyword lists for client product lines.Implementing relevant competitor research findings into client listings' SEO copy, creative content briefs, & advertising campaigns.Structuring campaigns according to industry best practices for KW quantity, KW relevancy, bids, budgets, & ad types.Tracking organic rankings for high-traffic relevant keywords for each product listing & utilizing ads strategically to improve page rank.Leveraging ongoing promotional tactics such as prime day deals, limited-time coupons, & social media discount codes to increase revenue.

Informed product development through market research that gave insight into niche opportunities and consumer demand trends.Aggregated large quantities of data from Amazon Seller Central, Helium10, & Excel to provide management with high-level strategy suggestions.Built and maintained granular profitability/performance reporting that allowed leadership to make data-driven executive decisions.Performed all KW research and technical listing optimization efforts across a large product catalog of thousands of SKUs.Implemented H10 Adtomic automation software to carefully manage keyword structure, bids, & budgets throughout thousand of campaigns.Consistently maximized campaign performance to increase sales & profitability with a flexible ad spend budget of around $50,000 - $150,000 per month (depending on seasonality).

Oversaw the paid media strategy for more than a dozen 7-figure e-commerce brands with a total ad budget of around $10,000 per day.Purchased keyword-based cost per click (CPC) advertising to position products at the top of the Amazon search engine results page (SERP).Advised internal brand managers on the tactical operations necessary to achieve their revenue and profitability goals.Onboarded newly acquired brands to the existing advertising portfolio & ensured a smooth transition from prior management, including integration of AI/machine learning marketing tools like Perpetua. Monitored financial metrics at a broad and granular level to ensure that sales and profit objectives were on track.

Researched potential high-volume products using KW analysis software to forecast demand, pricing, and competition in the Amazon marketplace.Purchased, prepped, packaged, and shipped out inventory to Amazon fulfillment centers.Optimized product listings and pay-per-click (PPC) ads based on analysis of real-time data.Organized and implemented promotional sales tactics to launch new products.Designed high-quality visual assets such as product photos, enhanced brand (A+) content, explainer videos, social media animations, and more.Calculated and maintained all cashflow, bookkeeping, and profit analysis spreadsheets for operational purposes.Managed intellectual property issues such as trademark applications, copyright infringement, and product authenticity claims.

Participated in daily content idea generation sessions for major brands and crafted at least two high-quality, well-researched pitches per day.Conducted keyword research and analyzed relevant online content for any given topic to provide strategic direction to project managers when beginning a marketing campaign.Assisted with the information gathering aspect of the development cycle for SEO & PR-based campaigns through data mining/formatting tasks involving large gvmt & private datasets.Designed and administered questionnaires in SurveyMonkey with conditional logic behavior while following strict methodology guidelines for statistical accuracy.Managed activities from multiple concurrent projects at various stages of completion.Quality-checked, implemented revisions, and hosted final campaign assets on landing pages via Wordpress and/or FTP.