Deanna Collins Email and Phone Number

Liaises across the enterprise on various areas of focus; facilitates effective communication and collaboration across marketing functional areas and LOBs.Effectively oversees the generation and distribution of management reports and updates for board review, ensuring alignment with organizational goals.Drives initiatives to enhance workplace culture through strategic development and implementation of employee engagement programs, achieving increased employee participation; including the launch of the marketing culture ambassador program. Leads reporting and analysis of employee engagement surveys including tracking of action plans. Orchestrates comprehensive agendas for marketing leadership and All-Hands meetings, enhancing team efficiency and alignment.Drives enterprise-wide marketing communications, enhancing initiative visibility through coordinated internal efforts.

Orchestrated cross-functional collaboration, effectively managed multicultural advertising agency to achieve acquisition targets for government health insurance plans including Medicaid, Dual-Eligible (Medicare-Medicaid), and Direct (QHP-Qualified Health Plan) products. Spearheaded the launch of the award-winning Tufts Health One Care campaign “The Power of Being Able.” The campaign TV spot "Uphill" earned a Golden Telly for Branding - Local TV.Fostered synergy between LOB and brand marketing team, resulting in a unified and stronger brand image.Directed team of 6 high functioning creative and digital professionals to develop and execute on digital, web and content initiatives to support community, member and prospect engagement, acquisition and retention. Developed clear, actionable onboarding plans for new direct reports.

Crafted and executed marketing strategies for Connecticut's commercial market, aligning with regional business goals for B2B and B2C, leveraging paid and earned media.Partnered with advertising team to execute lead generation campaigns, incorporating digital and social media strategies and strengthening brand visibility.Formulated and executed product marketing strategies for launches and portfolio management. Key contributor on cross-functional team to support launch and strategy for first virtual primary care provider (PCP) product in Connecticut including sales tools, sales and broker trainings, PR, sponsored content, thought leadership, digital, social and paid media tactics.

Coordinated and managed multi-channel advertising initiatives, driving patient growth and enhancing clinical service line volume.Collaborated with leadership to develop strategic marketing communications plans, ensuring alignment with organizational goals.Partnered with an external agency to design and implement comprehensive advertising strategies.Utilized data analytics to optimize CRM-driven initiatives to targeted customer segments, successfully increasing service line volume.

Dotted line reporting to Human Resources.Led internal communications and program oversight (in over 38 stores) for culture and mission-based initiatives including: Core Values, Health Starts Here, Whole Planet Foundation, Whole Kids Foundation, Whole Cities Foundation, and the Academy for Conscious Leadership.Acted as the ‘face’ of Whole Foods Market culture through internal classes, events, and trainings that varied in size and scope as well as externally to stakeholders.Provided oversight and direction for 13 regional marketing managers for Community Giving Days yielding donations of $1+ million annually.Streamlined fundraising initiatives for the Whole Planet Foundation's Prosperity Campaign, increasing engagement and boosting funds to provide over 1,400 microcredit loans in 68+ countries through innovative resources and tools and comprehensive training programs.Collaborated across functions to synchronize strategic planning efforts for Team Member Team Build Week pilot yielding successful participation exceeding 9,000 team members generating 19 community service projects in 3 states.Revamped training curriculum amid a departmental restructure, enhancing and leading the onboarding process for over 60 marketing managers and associate store managers.Collaborated with cross-functional teams to orchestrate significant events focused on team member training and development.Planning and execution to support employee engagement with Northeast regional team members including Team Member Appreciation Week, Healthy Living Month, and initiatives to support Whole Foods Market’s foundations and core values.Provided oversight and direction for community relations team for Newark, NJ store opening including a partnership with the Whole Cities Foundation to provide grants for fresh healthy food access programs.

Developed and executed comprehensive marketing, community relations, and social media strategy with a limited budget; leveraging vendor relationships to extend reach. Coordinated extensive onboarding and continued education initiatives for marketing team members and associate store managers; integrating feedback loops to refine training content.Formed and optimized high-performing marketing teams, utilizing team building tools to drive collective success.Collaborated with cross-functional teams to design and lead comprehensive holiday sales training programs.Successfully directed cross-functional teams leading to an increase in holiday orders by 29%, utilizing collaborative tools to streamline operations and achieve a 46% rise in sales and a 16% increase in average order size.Created best practice for community giving day strategy for store openings.Created a One Day Sale strategy that led to a regional program roll out.

The Gratitude Collection is a unique line of inspirational jewelry and apparel that reflects the benefits of positive thinking and acts of gratitude and thankfulness.

Planned and managed consumer and professional media budgets. Analyzed competitive data within each product category.Wrote, distributed, and published agency press releases.Coordinated all aspects of meeting planning for corporate events.Organized specialty focus groups, expert panels, and board meetings.Worked in conjunction with executive management on accounts. Responsible for creating tactical recommendations to meet client’s sales and marketing objectives.