Deanna Deakin Email & Phone Number

Norwalk, Connecticut, United States

• Manage day-to-day client relationships, overseeing timelines, budgets and creative deliverables. • Lead contract negotiations and renewals, ensuring alignment between client and agency expectations.• Oversee the entire production lifecycle, from design briefing to feedback to final execution, tracking implementation of 1,000+ SKUs and ensuring timely, cost-effective delivery of high-quality work. • Conduct regular client check-ins and business reviews to discuss progress, resolve issues, and strategize for future growth. • Implement streamlined workflows and manage cross-functional teams (designers, strategists, researchers) to optimize project execution and facilitate smooth project flow & feedback loops. • Specialized agency expertise in brand strategy and packaging design, including logo development and promotional materials for CPG clients, working with notable brands like Bazooka Candy Brands, Wellness Pet Company, MegaFood, Caulipower, Pipsnacks & more.

Norwalk, Connecticut, United States

Fairfield, Ct

• Responsible for developing and implementing b2b and consumer communications & marketing strategies for a variety of companies in the foodservice, travel, and CPG industries. Notable clients included Hershey Foodservice, Schwan’s Company, Marriott Bonvoy, Regis Corporation, Alaska Seafood Marketing Institute, and more. • Drafted new client onboarding documents including Statements of Work, timelines, estimate files for budgeting, and RACI matrix.• Worked closely with internal creative team, web developer, digital strategist, rich media and events team members to ensure client needs are addressed and timelines are met against annual communications framework. • Stayed on top of current industry news, trends, and technology to gain a full understanding of the market and apply to client challenges/goals, always searching for ways to enforce positive brand awareness.◦ Provided comprehensive reporting on all client activities – setting and measuring KPIs, adapting to monitoring/posting tools as needed, incorporating qualitative & quantitative measurements. Used native tools along with Google Analytics.Range of roles within agency over 5+ years led to experience in directly managing:◦Client Events - from pre-production planning to day-of operations on-site to post-production deliverables.◦Social Media - channel management across Facebook, LinkedIn, Instagram and Twitter, including moderation to facilitate conversations that foster engagement and content development. Experience in Salesforce Social Studio, Hootsuite & Sprout Social. ◦Public Relations - editorial calendar mapping, identifying key messaging, securing earned media placements through proactive pitching and follow up. Development and maintenance of relationships with journalists, bloggers and influencers across multiple industries. Included writing press releases and working in Cision.

New Haven,Ct

Danbury, Ct

Actively managed and developed twelve assistant property managers, providing training and expertise to address any open issues across the properties.Consistently implemented new streamlined processes to increase organizational effectiveness.◦ Audited each team member’s status on valid contracts and outputs to maintain excellence.◦ Documented and tracked education of all Assistant Managers (CAI Education Requirements)◦ Key contact for researching any outstanding questions from cross-functional team members, providing answers or creative solutions.

Danbury, Ct

Directly managed a portfolio of greater than 500+ condominium units as lead point person for those accounts, reporting directly to the President of the company.Led the development of several RFP documents, including drafting contracts and specifications, in addition to scheduling meetings with multiple vendors.Prepared monthly status packages for Board of Director meetings, captured all meeting minutes.Identified any gaps in service and scheduled all work orders for repairs and maintenance. Reviewed monthly financial statements, coded accounts payable, budgetary preparations.

Bachelor Of Science (B.S.), Sociology

Activities and Societies: CONNPIRGMinor in Women's Studies

Education record