Deanna Fleming

Deanna Fleming Email and Phone Number

Sr. Director, Digital Marketing at The Brand Guild @ The Brand Guild
Deanna Fleming's Location
Washington, District of Columbia, United States, United States
Deanna Fleming's Contact Details

Deanna Fleming personal email

n/a
About Deanna Fleming

Experienced digital marketing professional with a passion for supporting my clients and team.

Deanna Fleming's Current Company Details
The Brand Guild

The Brand Guild

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Sr. Director, Digital Marketing at The Brand Guild
Deanna Fleming Work Experience Details
  • The Brand Guild
    Sr. Director, Digital Marketing
    The Brand Guild Jun 2022 - Present
    Washington, District Of Columbia, Us
    I lead the Digital Marketing team in growing current client relationships, winning new business, expanding capabilities and advancing team member skill sets. We are digital marketing generalists who develop and execute SEO, email marketing and paid media campaign plans (inclusive of paid social, paid search, display and direct-to-publisher advertising) for local and national brands in the hospitality, food and beverage, commercial real estate, furniture, CPG, and consumer services industries.
  • Fathom
    Director, Paid Social
    Fathom Aug 2020 - May 2022
    Cleveland, Ohio, Us
    Platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, Sprout Social, Programmatic Display, Google Analytics, Google Tag Manager, DialogTechSample of client work: UCLA Health, Houston Methodist, The Ohio State University, Knoll, National Louis University, Seven Corners Travel Insurance, Connections Academy, KeyBankPaid Media Expertise• Lead paid media program, including paid social, search, display and video advertising, for the agency's enterprise-level client portfolio• Manage and report on campaign performance to senior-level points of contactCross-Channel Strategic Planning and Management• Act as the account team lead for five client accounts, accountable for team-wide success• Facilitate ongoing conversations with c-suite and VP-level client contacts to better understand their organization, business and marketing goals and vision for success• Complete situational + opportunity analyses to identify recommended areas of focus to drive success• Coordinate cross-channel strategic planning process, leading internal teams to identify marketing programs that align with larger business objectives to meet and exceed identified goals• Manage cross-channel team in monthly, quarterly and annual program performance reportingTeam Leadership• Directly support six team members, supporting individual career growth planning in weekly, monthly and annual performance review sessions• Manage team operations, including: resource planning, team forecasting, hiring, etc.• Own relationships with outside vendors to drive current client and new business growth through internal team educationNew Business Support• Contribute to development of recommendations for prospective mid- and enterprise-level clients• Participate in virtual and on-site sales presentations to acquire new and add-on business
  • Fathom
    Sr. Manager, Paid Social
    Fathom Oct 2019 - Aug 2020
    Cleveland, Ohio, Us
  • Fathom
    Manager, Social Media
    Fathom Aug 2018 - Oct 2019
    Cleveland, Ohio, Us
  • Fathom
    Strategist, Social Media
    Fathom Dec 2017 - Aug 2018
    Cleveland, Ohio, Us
  • Fathom
    Senior Specialist, Digital Advertising
    Fathom Jun 2017 - Dec 2017
    Cleveland, Ohio, Us
  • Fathom
    Specialist, Digital Advertising
    Fathom Nov 2015 - Jun 2017
    Cleveland, Ohio, Us
  • Fathom
    Associate, Digital Advertising
    Fathom Mar 2015 - Nov 2015
    Cleveland, Ohio, Us
  • Banana Republic
    Brand Ambassador / Sales Associate
    Banana Republic Oct 2014 - Sep 2019
    San Francisco, Ca, Us
  • Giant Eagle
    Cashier
    Giant Eagle May 2011 - Apr 2015
    Cranberry Township, Pennsylvania, Us
  • The Goodyear Tire & Rubber Company
    Retail Marketing Intern (Interim Ecommerce Project Specialist)
    The Goodyear Tire & Rubber Company Jul 2014 - Nov 2014
    Akron, Oh, Us
    Website Implementation• Perform quality assurance testing on all website deployments• Coordinate website creative and copy updates• Create new keyword-focused copy for the website to better SEO placementSocial Media Promotion• Create and implement paid Facebook advertising• Manage the Goodyear Auto Service and Just Tires Facebook pages to build and maintain positive customer relationships, and create posts to engage with customers and to promote online offers• Monitor and update Google Places pages for all 650+ store locationsMaintaining Agency Relationships• Maintain relationships with more than five advertising agencies and vendors to ensure that all promotions are correctly developed and implemented on a timely basisStore Ratings and Reviews• Manage the store ratings and reviews process• Oversee the team that responds to all positive and negative customer reviewsOnline Coupon Program Coordination• Develop and manage the online retail coupon campaigns using Coupons.com, Valpak.com, and other websitesDaily and Weekly Reporting• Monitor and report daily website usage, online appointment scheduling, Facebook promotion success, and store ratings and reviews• Analyze results to determine future promotion strategy and tacticsDistrict Manager Communication• Deliver monthly updates to district managers regarding new social media and online promotion strategy and tacticsLocal Event Marketing• Coordinate all online promotions for various marketing events, including the Route 66 Cruisin’ Reunion and the National Western Stock ShowEvaluation of New Media Choices• Assist in evaluation of new media options
  • Rue21
    Store Communications Intern
    Rue21 May 2013 - Aug 2013
    Warrendale, Pa, Us
    • Aided in daily communications with the stores, district managers and regional directors• Managed a variety of projects to streamline internal company communications• Created a training program to increase potential company profits by $650,000 and presented the plan to upper management• Assisted in the planning and hosting of a conference for more than 100 district managers and regional directors

Deanna Fleming Skills

Social Media Marketing Market Research Social Media Marketing Marketing Communications Facebook Corporate Communications Digital Marketing Social Media Advertising Facebook Marketing Linkedin Advertising Google Adwords Integrated Marketing Paid Search Advertising Bing Ads Google Analytics Linkedin Marketing Twitter Marketing

Deanna Fleming Education Details

  • Kent State University
    Kent State University
    Managerial Marketing
  • Pine-Richland High School
    Pine-Richland High School

Frequently Asked Questions about Deanna Fleming

What company does Deanna Fleming work for?

Deanna Fleming works for The Brand Guild

What is Deanna Fleming's role at the current company?

Deanna Fleming's current role is Sr. Director, Digital Marketing at The Brand Guild.

What is Deanna Fleming's email address?

Deanna Fleming's email address is df****@****ers.com

What is Deanna Fleming's direct phone number?

Deanna Fleming's direct phone number is +121636*****

What schools did Deanna Fleming attend?

Deanna Fleming attended Kent State University, Pine-Richland High School.

What skills is Deanna Fleming known for?

Deanna Fleming has skills like Social Media Marketing, Market Research, Social Media, Marketing, Marketing Communications, Facebook, Corporate Communications, Digital Marketing, Social Media Advertising, Facebook Marketing, Linkedin Advertising, Google Adwords.

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