Deanna F.

Deanna F. Email and Phone Number

Chief Underwriting Officer @ Connecticut Public Broadcasting Network
Hershey, PA, US
Deanna F.'s Location
Hershey, Pennsylvania, United States, United States
About Deanna F.

I love a challenge and an opportunity to learn. Determined and unshakable, I can always find a way to accomplish my goals – even when things go sideways.I discovered this ability on top of a wheat field in the Pacific Northwest. At 12, I was sitting in an old, heavy, dual-axle wheat truck. I started down the hill and the truck started to slide, threatening to go down sideways. Instead of panicking – I discovered my talent for staying calm and thinking on my feet. I managed to straighten out that big truck and keep it from rolling over. While I don’t find myself in wheat trucks anymore, I do find my talent for thinking on my feet has been key to my career success. It’s a long way from farm kid to executive, but the fearlessness I learned staring down 2,000 lb. cows is the backbone of my work ethic.Naturally curious, my forte’ is finding solutions. I am drawn to new challenges and ideas. I have never stopped learning. It’s likely you will find me out in front creating the path, painting the vision or building the team. I can speak geek, salesperson, trainer, marketer, and difficult client but I am an even better listener. I have big ideas and the talent to execute big ideas. I am drawn to work in industries that make a powerful difference in the communities they serve and work from a strong set of ideals that I bring to work every day. I love what I do.Core competencies include: Digital Strategy • Revenue Optimization • P&L Responsibility • Data Analysis • Strategic Planning • Business Development Partnerships • CRM • Presentations • Public Speaking • Operational Planning • Analytics • Business Models

Deanna F.'s Current Company Details
Connecticut Public Broadcasting Network

Connecticut Public Broadcasting Network

View
Chief Underwriting Officer
Hershey, PA, US
Deanna F. Work Experience Details
  • Connecticut Public Broadcasting Network
    Chief Underwriting Officer
    Connecticut Public Broadcasting Network
    Hershey, Pa, Us
  • Connecticut Public Broadcasting Network
    Chief Underwriting Officer
    Connecticut Public Broadcasting Network May 2022 - Present
  • Connecticut Public Broadcasting Network
    Senior Vice President, Underwriting, Product And Partnerships
    Connecticut Public Broadcasting Network Sep 2021 - May 2022
    Hartford, Connecticut, United States
  • Local Media Association
    Board Member
    Local Media Association Oct 2021 - Present
  • The Philadelphia Inquirer
    Senior Vice President, Sales
    The Philadelphia Inquirer 2018 - Sep 2021
    Philadelphia, Pennsylvania, United States
  • Btb Security
    Director Of Sales
    Btb Security 2017 - 2018
    Bala Cynwyd, Pennsylvania
    - Senior role at growing startup driving the sales performance of a regional team in offices in Philadelphia, Chicago and Austin with a focus on accelerating the rollout of SaaS offering aimed at SMB and Mid-Sized markets across the US.- Responsible for hiring and developing sales talent across the markets with a strong focus on rapid expansion while finding the right talent.
  • Calkins Media Incorporated
    Vp, Sales
    Calkins Media Incorporated 2012 - 2017
    Greater Philadelphia Area
    (Calkins Media sold to Gatehouse Media)- Regional leadership of 8 sales teams in the Philadelphia DMA. Outperformed industry peers in digital and video growth each year.- We built and started an award-winning streaming station - the first one nationally for a local news media company. - Created and launched new over-the-top (OTT) advertising programs and products for local and regional advertisers. - Started Calkins Digital Solutions, our digital services product expansion, in 2013. The team has delivered YoY six-figure growth since launch.
  • Medianews Group
    Senior Director, Digital Platforms
    Medianews Group 2011 - 2012
    Greater Philadelphia Area
    - Leadership of the digital sales strategy for a $1B+ media company in 18 states. My team developed & executed strategies and sales programs to drive revenue growth from $100M+ business line.- Developed and executed strategies that grew revenues by 61% across digital business units. - Executed a turnaround program for eCommerce products - improving revenue performance by 72% in 4 months to put the program on a $18M run rate - up from $5M in 2011.
  • The Patriot-News
    Advertising Director
    The Patriot-News 2003 - 2011
    Harrisburg, Pennsylvania Area
    -Leadership of the advertising division with revenues of $50+ million and a team of 85.- Drove revenue growth with new strategies. This included niche products, which grew by $3M and an online auction brand with over $1M+ in annual sales.Professional development: - Social Media Marketing Summitt - 2010 - API – 2006 Niche Product Development - Leadership Harrisburg – Class of 2003.
  • Gannett | Usa Today Network
    Advertising Director
    Gannett | Usa Today Network 2000 - 2003
    Lansing, Michigan Area
    Advertising Director (9/02 to 2/03) - Managed $37 million in annual revenues; 44-member department and 3 direct reports. - Exceed launch budget by 248% for NOISE – an innovative, Gen. X targeted, weekly publication in October 2002. Retail Advertising Manager (12/00 to 9/02) - Managed $17.5 million in annual revenues; 14 territory sales representatives. - Reduced staff turnover from 55% to 0% in 12 months. - Met or exceeded budget in 5 out of 6 quarters. - Promoted to Advertising Director. Professional development: - API - 2002 Advertising Executive Training (Community Markets)
  • Gannett | Usa Today Network
    Retail Advertising Manager
    Gannett | Usa Today Network 1994 - 2003
    Olympia, Washington
    Retail Advertising Manager, The Olympian (12/98 to 2/00) - Consistently exceeded budgeted numbers. - Gannett Northwest Leadership 2000 development program. Online Manager-theolympian.com (1/98 to 12/98)- Responsible for all phases of sales, development and launch. - Exceeded annual sales goals in 3 months - highest pre-launch sales of any site in Gannett at the time.- Promoted to Retail Advertising Manager Prepress Manager (2/96 to 1/98) - Substantially reduced the error rate in production from over 32 errors and $10,000 a month to 2 errors and $648 per month. - Received the internal 1997 Top Achiever Award. Promoted to Online manager. Advertising Account Executive (12/94 to 1/96) - Exceeded annual sales goal by 28% - Promoted to Pre-press Manager

Deanna F. Skills

Online Advertising Social Media Marketing Digital Marketing Advertising Digital Strategy Digital Media Social Media Marketing Advertising Sales Sales Strategy Newspapers Facebook Sales Management New Media New Business Development Entrepreneurship Leadership E Commerce Integrated Marketing Direct Marketing Creative Problem Solving Public Speaking Entrepreneurial Spirit Sales Presentations Executive Management Product Development Content Strategy Strategic Leadership Behavioral Targeting Creative Strategy Marketing Solutions Business Development Training Media Driving Revenue Customer Presentations Data Analysis Software As A Service Managment Video Statistical Data Analysis Streaming Media Salesforce.com Microsoft Office Data Science Programmatic Sales

Deanna F. Education Details

Frequently Asked Questions about Deanna F.

What company does Deanna F. work for?

Deanna F. works for Connecticut Public Broadcasting Network

What is Deanna F.'s role at the current company?

Deanna F.'s current role is Chief Underwriting Officer.

What is Deanna F.'s email address?

Deanna F.'s email address is df****@****lic.org

What is Deanna F.'s direct phone number?

Deanna F.'s direct phone number is +141048*****

What schools did Deanna F. attend?

Deanna F. attended Penn State University, Whitworth University.

What are some of Deanna F.'s interests?

Deanna F. has interest in Cooking, Electronics, Sweepstakes, Home Improvement, Always On The Lookout For New, Reading, Crafts, Gourmet Cooking, Especially The Tropical Kind, Travel.

What skills is Deanna F. known for?

Deanna F. has skills like Online Advertising, Social Media Marketing, Digital Marketing, Advertising, Digital Strategy, Digital Media, Social Media, Marketing, Advertising Sales, Sales, Strategy, Newspapers.

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