Deanna H. Email & Phone Number
@aligntech.com
3 phones found area 510
LinkedIn matched
Who is Deanna H.? Overview
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Deanna H. is listed as Social Media and Digital Marketing Consultant at Consultant / Self-Employed, a company with 5477 employees, based in Los Angeles, California, United States. AeroLeads shows a work email signal at aligntech.com, phone signal with area code 510, and a matched LinkedIn profile for Deanna H..
Deanna H. previously worked as Director of Consumer Marketing, Invisalign at Align Technology and Senior Brand Marketing Manager, Invisalign + Vivera Retainers at Align Technology. Deanna H. holds Master Of Business Administration (M.B.A.) from Indiana University - Kelley School Of Business.
Email format at Consultant / Self-Employed
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About Deanna H.
Dynamic brand marketing leader with digital marketing expertise and over a decade of marketing experience leveraging consumer insights to develop brand strategy and drive acquisition, identifying creative solutions to overcome brand challenges. What drives me is finding creative opportunities to elevate brands and take them to new heights.Fun fact: I’m a point guard who hustles on and off the court, analyzing situations and making strategic plays to lead my team. As a marketer, the same skills translate professionally: scrappy team player who figures out how to make it happen for brands despite resource challenges. I understand consumer needs and develop marketing strategy, crafting innovative marketing programs, and executing creative campaigns that increase brand awareness, fuel demand, and accelerate growth.I’ve worked across brand and growth marketing, leading teams and agencies, managing budget, and driving integrated campaigns with an expertise in paid social, influencer, and digital marketing. Some of my major achievements include:• Led the launch of a consumer brand from the ground up, established brand guidelines and audience strategy, and oversaw all aspects of initiatives to drive brand awareness• Led Invisalign Canada consumer marketing strategy, strengthening unaided brand awareness among category intenders by +38% YoY and growing leads +75.6% YoY• Launched millennial-focused categories for a Direct-to-Consumer brand with fresh creative concepts and a fully integrated marketing plan • Launched “Shoot your shot” integrated sports campaign, Invisalign’s first ever multicultural campaign featuring Jeremy Lin and Simu Liu in partnership with CCYAA, expanding reach to an untapped audience• Transformed the Invisalign brand perception into a lifestyle oral healthcare brand by redefining the influencer marketing function and building a comprehensive influencer marketing strategy that drove reach and growth: 2.7B to 4.2B impressions, +25% YoY case conversions.• Developed a comprehensive creator program in a highly regulated industry• Ideated, pitched, and planned StubHub’s Ticket Oak integrated campaign to counter an influx of aggressive competitors, resulting in +12% brand awareness, +8% traffic, and the 4A’s O’Toole Award for Media ExcellenceI obtained my MBA from Indiana University - Kelley School of Business (go Hoosiers!) and a certificate of completion for Advanced Advertising Studies from the 4A's Institute.Looking for a seasoned marketer to grow your brand? Don't hesitate to reach out!
Listed skills include E Commerce, Media Buying, Powerpoint, Social Media, and 49 others.
Deanna H.'s current company
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Deanna H. work experience
A career timeline built from the work history available for this profile.
Director Of Consumer Marketing, Invisalign
- Led Invisalign Canada’s consumer marketing strategy as Acting Director for four quarters, managed a comprehensive brand strategy, a team of four, and agency partners, significantly enhancing brand awareness and revenue.
- Improved brand health by +38% unaided brand awareness and +14% aided through targeted messaging for three audience segments, aligning marketing strategy with consumer insights and wellness trends
- Spearheaded North American collaboration for integrated campaign across social, creator, KOL,display, web, email, and experiential, achieving 63MM impressions, +76% YoY leads, and contributing to $22MM USD growth
- Drove Executive Leadership alignment for data-driven marketing strategy and AOP, fosteredrelationships and streamlined processes to move plans forward with vendors, Legal, Finance, Sales, and Product
Senior Brand Marketing Manager, Invisalign + Vivera Retainers
- Promoted to Senior Manager, expanded reach and led content strategy with always-on, seasonal, and culturally relevant content, enhancing brand awareness and fostering connection. Shaped brand identity and positioning.
- Grew the Invisalign brand and led agency of record toward improved KPIs. Drove inclusive brand growth by tailoring campaigns to cultural insights, achieving 3X conversion and enhanced agency relationship and ways of.
- Championed brand evolution with buy-in from the VP of Global Brand, leading team to develop global brand guidelines
- Refined targeting strategy, resulting in +8% incremental traffic and a significant in lift prime actions +63% YoY (+30% to planned)
- Cultivated partnerships and shaped growth initiatives, managed budget allocation, and optimized paidcampaigns across Meta, TikTok, Snapchat, Google, improving budget efficiency and exceeding performance goals: 7X.
- Developed associates’ marketing acumen, increasing their ability to understand consumer marketing and brand metrics
Growth Marketing Manager, Vivera
- Launched and brought Vivera Retainers to life with a social-first approach that expanded reach and acquired new audiences. Developed strategic content and messaging, drove brand awareness and traffic through organic +.
- Launched the Vivera retainers consumer brand
- Concepted, executed, and established International Retainers Day - a globally celebrated holiday and anchor of the integrated brand campaign launching the Vivera Retainers brand, which led to significant increases.
- Coached associates through influencer marketing
Consumer Marketing Manager, Invisalign: Influencer + Digital Marketing
- Transformed the Invisalign brand perception from a clinical product to a lifestyle oral healthcare brand by building a comprehensive creator program and influencer marketing strategy with 50+ partnerships, navigating a.
- Concepted, launched, and scaled the Invisalign #SmileSquad creator program (with PR mailer kits!), streamlined the partnership process, amplified brand story through compelling content, achieving the most cost.
- Strengthened GenZ engagement +22% by establishing Invisalign on TikTok ahead of trends with an account that’s amassed 170K+ followers since inception, and scaled a best-in-class influencer pilot, which resulted in 30X.
- Ideated and executed influencer-led #iSmileFor TikTok viral campaign, which delivered 21MM impressions, 6% engagement
Integrated Marketing Associate Manager - Tiny Prints
Integrated Marketing Associate Manager - Category Expansion
- Launched millennial-focused product innovation categories (Pets and Kids), crafted go-to-market plans, and brought fresh creative concepts to life through a fully integrated marketing plan for Direct-to-Consumer brand.
- Innovated the brand experience, leveraging insights to craft and activate Shutterfly’s first integrated Back to School brand campaign, boosting traffic 14% and new customers +5%
- Recommended an opportunity to optimize marketing and website reflecting consumer search trends and data analysis, then secured integrated marketing and creative support, resulting in +53% revenue growth for a top 5.
- Negotiated strategic partnerships with ASPCA and Wag, mobilized cross-functional implementation, delivering +57% impressions and +16% Pet category revenue
Mba Candidate
Full-time MBA Candidate at Indiana University's Kelley School of Business focused on Consumer Marketing and Analytics
Summer Associate Brand Manager
- Analyzed competitive performance and regional and national sales data, identifying opportunity to close $5MM gap in underperforming markets
- Determined market size and developed consumer story by gaining deep understanding of pain points, resulting in team understanding of consumer needs and journey prior to BASES testing
- Developed business case and recommended go-to-market strategy estimated to deliver $9 MM Y1 net sales, collaborating cross functionally on prototype design and channel strategy, resulting in budget approval from.
Marketing Manager
- Defined marketing initiatives, pioneered digital strategies to drive product marketing, then guided creative agency in creation of consistent multichannel marketing materials for the B2B startup, resulting in 5x lead.
- Spearheaded implementation of analytics to understand unique visit behavior, resulting in optimized site and web traffic +155%
- Managed content creation and deliverables for print, tradeshows, social media, and email campaigns, ensuring strong execution and maximum awareness
Self Employed Marketing Consultant
- Pitched rebranding strategy and worked directly with business owner to formulate positioning and messaging, ensuring brand messaging was communicated consistently across all consumer touchpoints, resulting in expanding.
- Updated content, increased relevant backlinks, and utilized Google Analytics to enhance client’s website traffic by +30%
Communications Planner (Contract)
Communications Planner
- Headed brand domination, expanding plan from three to six top DMA markets for StubHub by aligning media and creative teams, cost analysis, evaluation of partnerships, and negotiation, resulting in the O’Toole Media.
- Defined consumer segments through research and analysis, then developed targeted media strategy, resulting in $2M new business Client experience: Palms Resort and Casino, StubHub
Media Planner
- Managed relationship and production of collateral between cross-functional team of 10, providing timely deliverables for integrated campaign to Fortune 8 automotive client's 12 dealer territories
- Developed spot and satellite radio strategies for $1.4 billion electronics client, expanding reach by 163%
- Led competitive analysis for entertainment, online travel, B2B, and auto clients, resulting in development of strategic multimillion dollar media plans
- Monitored competitive activity and consumer trends for client reports, resulting in an invitation to present during weekly on-site client meetingsClient experience: Travelocity, Toyota Scion, Epson, Ubisoft
Assistant Media Planner
Experiential Marketing Event Lead
Media Planning Intern
Formerly known as RBG AdvertisingClient experience: Kelly-Moore Paints, Duraflame
Deanna H. education
Master Of Business Administration (M.B.A.)
Master Of Business Administration (Mba), Exchange Program
Education record
Bachelor Of Science, Business Administration: Marketing
Frequently asked questions about Deanna H.
Quick answers generated from the profile data available on this page.
What company does Deanna H. work for?
Deanna H. works for Consultant / Self-Employed.
What is Deanna H.'s role at Consultant / Self-Employed?
Deanna H. is listed as Social Media and Digital Marketing Consultant at Consultant / Self-Employed.
What is Deanna H.'s email address?
AeroLeads has found 1 work email signal at @aligntech.com for Deanna H. at Consultant / Self-Employed.
What is Deanna H.'s phone number?
AeroLeads has found 3 phone signal(s) with area code 510 for Deanna H. at Consultant / Self-Employed.
Where is Deanna H. based?
Deanna H. is based in Los Angeles, California, United States while working with Consultant / Self-Employed.
What companies has Deanna H. worked for?
Deanna H. has worked for Consultant / Self-Employed, Align Technology, Shutterfly, Inc., Indiana University - Kelley School Of Business, and Kimberly-Clark.
How can I contact Deanna H.?
You can use AeroLeads to view verified contact signals for Deanna H. at Consultant / Self-Employed, including work email, phone, and LinkedIn data when available.
What schools did Deanna H. attend?
Deanna H. holds Master Of Business Administration (M.B.A.) from Indiana University - Kelley School Of Business.
What skills is Deanna H. known for?
Deanna H. is listed with skills including E Commerce, Media Buying, Powerpoint, Social Media, General Management, Brand Development, C, and Digital Strategy.
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