Deanna Williams is a seasoned professional with more than 20 years of strategic marketing and communications management for Fortune 50 and premier global brands. Relying on instinct and emotional intelligence, Ms. Williams has a proven ability to engage a spectrum of audiences across sectors and demographics. With a passion for people, Ms. Williams is energized by leveraging different and varying life perspectives to ensure mutual success and desirable outcomes for her clients and employers. Some of her most notable accomplishments include: - Establishing a track record of effectively building brand awareness, maintaining brand equity, and brand reputation management by developing and executing world-class communication strategies and managing communications activities cross-functionally. - Increasing media impressions in general market and lifestyle media 30% at Marriott International, and contributing to rise in guest satisfaction scores by 12% due to activations and PR/event campaigns; leading global PR initiatives for eight mid-level hotel brands, developing PR programs that differentiated each brand from competitors and raised brand awareness and visibility worldwide.- Orchestrating media activities for high-profile Macy’s Thanksgiving Day Parades, 4th of July Fireworks Spectacular, and Macy’s annual Flower Show with zero issues.- Boosting sales at Swatch Group by curating a watch wardrobe that ended up being featured in top fashion and lifestyle outlets, including Vogue, Elle, and Essence, within six months; initially inherited dormant “Full Blooded” Swatch Watch brand that had lost cache and fallen under the shadows of more luxurious and expensive watches; distributed wardrobe highlighting some of the brand’s most classic provocative time pieces; three other versions of the brand were ultimately designed and sold due to increased demand for watches, and the Swatch Watch was once again deemed a must-have fashion accessory.