I empower you with AI tools to create your brand, launch your business and step into your dreams. Leveraging the teachings, mentorship, coaches, and community that SAIS provides, I help you transform that big audacious idea into reality - beautifully and reflective of you.

MAIDEN Multimedia is a specialized branding and marketing agency dedicated to empowering leaders, executives, speakers, authors, and startup founders. Our expertise in artificial intelligence-driven marketing strategies ensures that our clients stand out in their respective fields. At MAIDEN, we believe in creating impactful narratives and stunning visual presence that resonate with seasoned professionals seeking to embark on their next bold move. Connect with us to transform your vision into a powerful brand that speaks to your experience and aspirations.

- Led cross functional team of product designers, product merchandisers, analysts, creative marketing team, customer engagement team and retail sales team.- Developed short and long term strategies to increase profitability, B2B and DTC sales of healthcare uniforms, and various healthcare textile products.- Created Women's Leadership Development Program to increase skillset and exposure for rising female leaders within the organization. Coordinated, managed, presented and successfully trained rising key talent.- Managed largest healthcare facility account and complex product lines to drive topline and bottomline growth.- Reduced SKU count and manufacturing complexity while simultaneously growing profitable sales.

Group Leader of Strategic Marketing for Augusta Sportswear, Holloway, High Five and Bomark brands. Reported to CEO and led team in all B2B and DTC marketing, creative services, project management and business analytics. - Created and executed strategic marketing plans and product development cycles that led to increased top-line sales growth and ebitda YOY. - Introduced the company to digital strategy and tactics. Hired digital team. Oversaw Tealium implementation. Led SEO, social media and re-targeting efforts. Resulted in double digit increases in traffic, a double digit reduction in bounce rate, increase in fans, and ecommerce sales improvements.- Led strategic initiative entering the DTC market via the Magento platform. Launching two websites and multiple marketplaces including Amazon, Jet, Sears, eBay, Walmart and Smart Egg. Delivering profitability and break even ahead of schedule.- Oversaw B2B ecommerce marketing and strategic redevelopment of IBM Websphere platform, resulting in growing ecommerce sales. Improvement included introduction of A/B testing, abandon cart, landing page personalization, customer on-boarding, organic SEO, increased emails open rates via targeted segmentation. - Managed re-invention of business intelligence tool moving from QlikView to QlikSense. Training leadership team and key decision makers on tool analytics capabilities in order to better evaluate the business and performance trends.

Market Research and Management Instructor for undergraduate students. - Created curriculum for in-class learning and on-line studies. - Developed lectures from required readings and practical experience to ensure motivation and understanding.- Connected students to community and business partners for marketing research projects. - Resident Moodle maven who facilitated learning tools.- Coached students post graduation in their job search and interview skills.

Led multi-country team in all marketing and product development efforts. - Created strategic marketing and public relations plans that led to double digit top-line sales growth in local markets.- Keynote speaker at leadership events, facilitated team building and executive skills training.- Delivered MBTI assessments, 5 Dysfuncitons of a Team assessments, 6 Thinking Hat Skills training.- Delivered successful marketing and sales presentations to all top customer partners and cultivated strong customer service relationships. Responsible for developing all marketing and point of sales collateral.- Coached C-Suite executives and high-potential leaders in emotional intelligence, management style, and increased their communication skills and overall effectiveness. Provided career transition services coaching to candidates in all market sectors, successfully guiding them to the next right positions.- Led company to become a central contributor to the community by creating and implementing a philanthropic strategy resulting in increased employee board service, increased time donations, and development donations.

Directed and inspired marketing, design, trend, product development, and operations personnel. Created innovative environment and open communication forum that fostered dynamic product development for adult and children’s underwear, socks and sleepwear divisions. - Built world-class product development, marketing, and design structure responsible for launching $1.38 billion consumer/customer relevant innerwear products and became the proponent of smart, consumer connected design and trend spotting as a business strategy.- Utilized marketing and team leadership skills to develop key new consumer-centric product introductions including Hanes tagless tee, Hanes Comfortsoft waistband, and Hanes Authentic products – all resulting in 8 to 10% sales growth.- Led team to increase hit rates of new product introductions by 40 percentage points through mapping and managing entire innovation pipeline process from concept to commercialization via Six Sigma skills. Oversaw design and trend team for all core underwear and intimate products. Broke down walls and silos between functions and fostered dynamic trend identification and consumer gap identification process that became the kick-off to all seasonal launches, allowing for meaningful product and brand development.• Hired, developed, and trained talented creative and inspiring talent. Created cross-functional training program that inspired company leadership to better understand the value of smart design.- Focused $50 million children’s licensed product assortment and business development to reduce SKU proliferation, and increase profitability and consumer relevance resulting in 12% increase in sales.- Developed partnership and negotiated 5-year $100 million men’s’ sleepwear license agreement with Pico Manufacturing that reduced internal manufacturing complexity and SKU proliferation, while increasing bottom line profitability

- Oversaw design team and partnered with marketing and sales teams in applying consumer trends and creating new products for all layette, infant and toddler product lines.- Partnered directly with retailers to improve new product introduction performance creating line plans that contained better consumer relevance resulting in 10% increase in new product launch hit rates.- Led design and graphics team through series of market and trend identification exercises to increase their product and consumer knowledge resulting in more successful product creation and increased market share.

- Successfully reinvented layette business via applying simple solutions trend to the layette category and introducing ‘Just One Year’ concept achieving #1 market share across mass and mid-tier channels. - Products included everything found in a baby nursery merchandised together as one, making it easier for new parents to shop.- Leveraged innovation skills and consumer insights to deliver on trend, highly desired profitable products.