Deanna Liebert Email & Phone Number

Atlanta, Ga, Us

Evans, Georgia, Us

Amsterdam, North Holland, Nl

Developed and implemented 40+ trade shows and events based on targets and strategies for a global medical and health information corporation with budgets in excess of $500,000. Executed shows and events on time, and on/under budget, resulting in successful sales and consistent company brand recognition.Integrated partnership with Product Marketing to execute on marketing plans as they relate to trade shows and customer events. Managed deadline driven event logistics and services ordering resulting in annual savings of 10-15%.Supervised, trained, and mentored Assistant Events Manager and events contractor.Assisted with development of department processes/standards to streamline internal operations and delivered improved productivity.Provided onsite management of installation of booth properties for trade shows to ensure proper execution of marketing initiatives and company brand.

Amsterdam, North Holland, Nl

Planned and executed 30+ annual trade shows and customer events across 3 business units with budgets in excess of $300,000.Filled in for Events Manager on medical leave and successfully execute the company's largest and highest profile trade show.Demonstrated exemplary initiative and performance and was promoted to Events Manager.Managed timely financial reporting, including budgets, approvals, tracking and invoicing. Timely ordering of deadline driven services associated with trade shows with an annual savings of 10%.Cultivated relationships with internal stakeholders and external vendors to successfully implement marketing plans.Traveled to event sites to supervise installation of booth properties to ensure marketing plans were met.Recommended venue sites, negotiate contracts, manage housing blocks, food and beverage selection, and audio visual needs for events.Negotiated pricing for transportation of booth property, determine sales collateral/promotional items required, provided lead generation tools, and managed timely internal communication activities.

Managed and implemented 60+ annually scheduled national speaker events. Selected meeting venues, conducted contract negotiations, food and beverage selection, determined audio visual needs and promotion of events.Developed and maintained close relationships with key speakers and internal customers to ensure company messaging was on target.Leveraged strong relationships with internal customers to drive strategic intent in alignment with corporate goals and objectives.Developed and maintained close relationships with outside vendors to manage expectations and cost savings for the company.

Developed and implemented E-Services sub-brand across all correspondence, product collateral, and promotional items to internal and external customers, reinforcing brand recognition.Implemented sales lead development activities to promote and capture sales resulting in E- Services exceeding its targeted financial objectives by 10%.Coordinated co-marketing and support outreach initiatives that E-Services executed in conjunction with third-party service partners.Collaborate with wide variety of function areas/business groups to develop and provide market definitions responsive to clients' needsManaged and developed annual budget for electronic services marketing plan.

Managed, planned and executed strategy for more than 100+ trade shows annually with a total department budget of more than $2.9 million.Negotiated and executed all hotel and preshow meeting contracts, managed housing blocks, responsible for ordering of deadline driven services for all trade shows.Coordinated transportation of booth properties, collateral, promotional materials and associated equipment to and from each trade show.Provided onsite booth management support (installation, dismantling, troubleshooting, management of exhibit house staff).Participated in annual budget planning and provided monthly reconciliation reporting.

Ba, Spanish

Associate’S Degree, Spanish