Deanna White Email & Phone Number

Chicago, Il, Us

• Promoted to the position of Senior Digital Marketing Manager after a year following superior performance and demonstrated ability to quickly learn and master complex concepts• Design and execute the social media strategy across LinkedIn, Twitter, Facebook, and Instagram while being the ultimate voice of the company to an audience of 17K• Lead the strategy delivery of digital content campaigns and communication across social media platforms while developing automated marketing reporting through the use of Sprout Social• Oversee the function of the brand’s website materials while collaborating with stakeholders on the creation of new and existing content in addition to the implementation of the company’s new content management system

Chicago, Il, Us

• Design and execute the social media strategy across LinkedIn, Twitter, Facebook, and Instagram while being the ultimate voice of the company to an audience of 17K• Lead the strategy delivery of digital content campaigns and communication across social media platforms while developing automated marketing reporting through the use of Sprout Social• Oversee the function of the brand’s website materials while collaborating with stakeholders on the creation of new and existing content in addition to the implementation of the company’s new content management system

Chicago, Il, Us

• Developed copy for social media platforms, website content, email campaigns, and other forms of marketing activity while ensuring messages were supportive of and consistent with the current marketing strategies and brand guidelines• Successfully managed campaign content and communication across social media platforms while implementing various reports on the marketing KPIs through the use of Sprout Social• Continuously reviewed and updated internal databases with prospect lists, tagged appropriate fields to support marketing attribution and reported through Salesforce and Pardot applications

Naples, Fl, Us

• Curated and managed content calendars across the company’s social media platforms, and grew the organic following on all channels by a total of 17% • Reported social media insights and digital marketing results to the leadership team, and executed changes to the social media strategy which improved overall engagement by 34%• Designed all brand graphics and vectors using Adobe Illustrator and Photoshop, as well as formatted company collateral and created infographics to support campaigns and agendas of the B2B-oriented marketing effort

Chicago, Il, Us

• Supported the Marketing and Events Specialist in all parts of the event and concept planning process, including but not limited to organizing trade show exhibits, choosing event venues, and managing invitation and RSVP processes for advisory boards• Assisted the sales and marketing team with collateral production and ordering while also managing the creation of promotional items and keeping track of collateral inventory quantities• Handled the ordering of event supplies, signage, etc., and coordinated shipping and receiving of all event and collateral items

• Was responsible for supervision and safety of the Halas Recreation Center during open recreation and special events• Developed leadership skills by managing 5-10 student-staffed employees per shift• Provided troubleshooting customer service support on all administrative activities with the ability and willingness to enforce rules and regulations through communication with patrons and employees

• Provided the majority of daily customer service support to facility members, visitors, and guests• Demonstrated working knowledge of Halas Recreation Center and Campus Recreation rules and regulations; ability and willingness to enforce rules and regulations• Handled task assigned by the Program Coordinator or Building Manager

• Completed competitive research and benchmarketing to further understand target audience and goals, and leveraged data that identified new marketing opportunities to develop business• Created and implemented marketing campaign programs to drive bakery sales and increase awareness of the business across social media platforms • Managed and updated company databases and customer relationship management systems