Deanna Hill Email & Phone Number

Greater Los Angeles Area

• Booked $15M+ in annual media spend, negotiated schedules with 250 national and local networks and cable channels, such as CBS, NBC, ABC, Fox, CW, A&E, AMC, WE, Disney, SYFY, and FX across key broadcast markets, including New York, Chicago, DC, Philadelphia, and Dallas • Serviced major clients across a range of verticals, including Blue Cross Blue Shield, Guthy Renker, Shark Ninja, NuWave, Great HealthWorks, Consumer Attorney Marketing Group, IntelliBrands, National Debt Relief, and Emson • Selected as representative from the Media Buying Team to collaborate with company President on the development of proprietary product, a demand side platform (DSP) that utilizes machine learning to analyze historical clearing prices, predict inventory value, and automatically allocate and optimize client media spend • Leveraged long-standing relationships with key industry stakeholders and strong negotiation skills to achieve highest penetration rates and secure premium inventory and schedules • Consistently surpassed client KPIs, including brand awareness and direct response, by continuously evaluating market performance, optimizing buys based on campaign data, and renegotiating rates and day parts on a weekly basis• Ensured flawless execution of weekly media schedules and bilingual creative approvals (EN/SP) by collaborating cross-functionally with internal teams, including Client Services, Trafficking, Finance, and Legal • Hired as Assistant Media Buyer and promoted multiple times over tenure to eventually lead a team of Media Buyers• Oversaw the training, mentorship, and growth of 20+ junior media buyers, focusing on the evaluation of buys, new market exploration, media analysis, negotiation, and new market testing