•Curate photography and short-form video content for lifestyle brands seeking to elevate their social media presence and build community•Identify and dissect KPI's, engagement and trends to tailor strategies and drive company growth•Collaborate with brands and photographers to create authentic campaigns and content that add value•Reflect brand voice and highlight company values through digital media to capture target audience•Prioritize client satisfaction and relations by maintaining consistent communication for both short and long-term planning

•Manage social media planning and execution of marketing strategies for 10 clients of varying industries•Develop online marketing campaigns to effectively increase followers, drive brand awareness, and capture meaningful insights•Generated 24,000 impressions and 310 website clicks through only two campaigns, while remaining below desired budget •Establish strong relations by listening to client needs and educating on appropriate social media packages•Audit and edit clients' current marketing materials to ensure effectiveness in both voice, strategy, and platform

•Identified challenges and established goals relating to customer retention, brand awareness, sales, online presence and visitor traffic•Created campaign ads, social media content and marketing strategies for the newly established website•Increased Instagram following to 7K followers in under 6 months•Planned out and scheduled shoots with new products•Delegated marketing budget based on company analytics to enhance creative direction

•Developed strategies to enhance customer engagement•Created all content including contests and giveaways to increase presence and reach•Utilized analytical data and metrics to measure effectiveness of social media strategy