Deanna Beseda Phillips Mba Email & Phone Number

Burleson, Texas

I'm lucky enough to get to tell everyone about all the wonderful things happening in the City of Burleson.

• Direct all major marketing and promotion efforts of the municipal government for city of 50,000 residents, and provide leadership to multiple departments; including Public Information Office, Public Affairs, Convention and Civic Center, Visitors Center, Lodger’s Tax, Economic Development and Legislative Affairs.• Collaborate with the City Manager, senior leadership and the Mayor and City Council to develop and implement all communication strategies.• Serve as a vital member of the City Manager’s leadership team.• Direct social media team to engage audience, evaluate current social media needs, develop and analyze new social media outlets and develop social media policy. • Coordinate website/social media workshops, training and orientations for departments and provide ultimate oversight of City's websites and social media accounts.• Oversee the redevelopment of the City’s official website, the City’s tourism website and the municipal airport website.• Work with various consultants, firms, advertising agencies and city organizations as it relates to the City marketing campaign.• Serve as official city spokesman for all media inquiries. • Assist the Mayor and City Council to develop and implement an annual legislative agenda, represent the City in legislative activities at both a State and Federal level and develop draft legislation as needed. • Coordinate City economic development initiatives with the local economic development corporation.• Serve as the City liaison to local chambers of commerce, various business associations and non-profit organizations.

Keller, Texas

• Recruited a diverse commercial base to the City and developed incentive agreements with developers to secure Keller as the best choice for their development.• Developed and executed incentive agreements for multiple businesses some of which included a craft brewery, dine-in movie theater and a medical manufacturing company.• Developed the 2014 Economic Development Strategic Business Plan, which serves as an outline of the Department’s goals and strategies and helps to ensure that Keller maintains a dynamic and sustainable business climate.• Oversaw the redesign of the shop local website, Keep It In Keller, and hosted the website’s launch party which generated media attention from the Keller Citizen, Star-Telegram and CBS 11.• Created a webpage that would allow commercial brokers to view available properties in the City.• Recreated the City’s Comprehensive Policy of Guidelines and Criteria for Economic Development Incentives to provide new and additional incentives for the city to utilize.• Created the Economic Development Incentive Application to be business-friendly.• Created and maintained a database for available properties within the City.• Represented the City at multiple recruiting conferences.• Represented the City on business recruiting trips with elected officials and staff.• Developed and executed all Chapter 380 Economic Development Incentive Agreements.• Served as the mediator for incentive request between local/potential businesses and the City Council.• Researched and updated business related statistics, demographics and property information.• Prepared and presented economic development related matters to local businesses, chamber of commerce, civic organizations and City staff.• Oversaw all financial aspects of the department’s budget including revenue and expenditures.• Provided oversight of the Keller Economic Development Board. • Oversee all financial aspects of the department’s budgets including revenue and expenditures.

Keller, Texas

• Manage and promote City economic development initiatives and programs. • Create, maintain, and update web pages for the City economic development website as well as the shop local website.• Develop a bi-monthly newsletter that features new economic development in the City.• Prepare and present economic development related matters to local businesses, chamber of commerce, civic organizations and City staff.• Provide assistance to new business in preparing tax incentive applications.• Develop and conduct business surveys to assist with business retention efforts.

Keller, Texas

• Promote and market special events through both print and broadcast media.• Continuously monitor and evaluate responsiveness, efficiency and effectiveness of special events.• Worked with local school district in coordination of facilities, programs and information.• Designed all special event signage, letters, posters and tickets.• Composed press releases for all Parks and Recreation special events.• Developed media kits for large festivals.• Managed special events webpage and Facebook page.• Supervise contract labor and volunteers by delegating job assignments, hiring, training and evaluating. • Increased special event revenue by $33,000 from 2010 – 2011.• Increased participation at special events by 25% from 2007 – 2010.

Hired to plan and execute all community relations events, including coordinating player and mascot appearances, presentations to local schools and national anthem tryouts, along with aspects of marketing which included press releases and poster design.

Grapevine, Texas

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree, Advertising And Public Relations

Education record