• Led marketing strategies at Virtual Coworker, driving 50% growth in inbound leads through targeted digital campaigns.• Elevated brand presence by leveraging relationship-driven and AI-powered marketing techniques.• Developed innovative approaches to increase client retention and spearheaded content and social media strategies.

• Oversaw social media account activities on Facebook, Instagram, and Twitter platforms, including content development and performance metrics, to facilitate an effective digital presence. • Performed research, drafting, and publishing of SEO-optimized industry articles for assigned clients.• Coordinated trade show and industry event logistics, including planning, client specifications, relationship management, and event participation. • Identified and secured strategic advertising opportunities and generated data-driven metrics to determine potential effectiveness and ROI. • Supervised the creation, process, and finalization of Case Studies for internal and external marketing and sales use. • Built long-term relationships with potential industry partners, vendors, and other key stakeholders. • Maintained up-to-date knowledge of industry standards and regulations.• Piloted development of brand voice and increased brand awareness for Mooko by 60%. • Increased social media followers and engagement for Mooko by 70%.

• Organized and facilitated meetings and trade shows, including coordination of client requirements, vendor relations, scheduling, and task delegation. • Managed social media account activities, such as content writing, publication, and marketing. • Orchestrated conceptualization, design, and implementation of large-scale marketing and advertising campaigns. • Prepared sales data, market trends, forecasts, account analyses, competitor analyses, and new product information to enhance sales operations.

• Spearheaded company-wide product and service marketing, including creation of marketing literature, ad design, Amazon product listings, e-mail marketing, brand vision and management, direct marketing, and website design/maintenance. • Aided in warehouse operations and training of warehouse managers, as well as in office administration and in-house sales support, collaborating in duties such as lead generation, follow-ups, and processing. • Strategized sales and marketing methods to increase the company’s print and digital presence, establish up-selling and cross-selling techniques, and grow client base. • Overhauled the company’s outdated website and replaced it with a new, user-friendly site featuring relevant products and analytics.

• Directed brand development and launch of a vapor-liquid product line featuring 20+ flavors. Coordinated distribution with vapor shops, online retailers, and company store. Introduced Mad Bee Vapor product line in four international regions in 2014. Maintained or exceeded 20% revenue growth year-over-year.

• Set and established brand strategy and development of wholesale manufacturing parts, including website design, traffic growth, UI, statistics, and advertising. • Directed design and deployment of the e-commerce website and print advertising materials. • Conducted research and list development of prospective leads from various industries and events to facilitate client and vendor growth. • Executed processing of incoming quotes and sales and product purchasing from drop-ship sales, as well as follow-up calls with clients on open quotes, purchase orders, returns, and Will-Call orders.

Create, implement and manage dealer-focused marketing campaigns for all six dealer locations in California, while obeying manufacturer’s design guidelines and restrictions. Manage dealer brand and create, implement and manage marketing budget, collateral, brochures, direct mail campaigns, customer appreciation events, social marketing, QR code marketing, and press releases. Create, manage and distribute Dealer newsletter. Work with departments within the company to provide improved customer relations and promote company vision. Promote company at company sponsored events and trade association events. Assist Executive Management & Sales team. Manage dealer level sales training and work with sales team to improve dealer marketing concepts. Oversee OSHA compliance and corporate safety procedures. Company Accident Administrator, acting as intermediary between employees, legal team, human resources, and insurance providers. Oversee and manage many company processes and programs, including the dealer portal, customer satisfaction, and CRM software. IT liaison between company personnel and IT management vendor. Create, implement and manage company policies & procedures including designing company forms.