At Palladian Partners, I manage the planning, research, writing, and strategy development for marketing initiatives and emerging business opportunities. I lead projects from conception to execution, ensuring the delivery of high-quality work products, including detailed plans and compelling content. By developing comprehensive project plans and overseeing matrixed teams, I ensure projects stay on track and meet their objectives.I build trusted advisor relationships with partners and internal teams, strengthening both partner and organizational relationships. I drive new business by conducting industry research and leading proposal development, resulting in significant growth opportunities. Analyzing industry and competitor trends allows me to provide actionable insights that inform strategic decisions. I also design and implement process improvements, prioritize tasks effectively, and model company values, leading to measurable outcomes in marketing and growth plans.

Enhanced client engagement and retention by executing research-based, cross-channel digital strategies, resulting in a 15% increase in organic social media engagement, 36.1 million paid impressions and over 427,000 website clicks in a year and a strengthened client relationship.Managed organic and paid media efforts, resulting in 3.2 million ad impressions, 617,000+ videoviews, and a $0.02 cost per video view on Twitter, and an 11% click-through rate on Google Search, driving the client's business objectives.Facilitated a collaborative team structure, including mentoring and project managing junior staff members to achieve professional goals and business objectives.Project managed tasks and projects to ensure on-time and under-budget task completion, including managing client relationships through weekly status trackers and calls, budget check-ins, and other related communications, resulting in positive client experiences.Crafted response sections and advised on audience insights for new business development, contributing to client engagement and retention, and driving critical success for the agency.

Lead the development and end-to-end management of digital marketing campaigns.Provide support with the build of new e-commerce website; responsible for the day-to-day content updates and website maintenance and performance with a focus on optimizing SEO/SEM and user experience.Plan and implement website content marketing strategy, including the creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc.Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series.Lead day-to-day implementation of email marketing strategy including list management, build, QA, deployment, automation and reporting to nurture list growth and engagement.Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups and customized landing pages.Collaborate closely with the Communications team to coordinate design and implementation of digital marketing campaigns across email, web and zerotothree.org.

Develops and executes strategic communication plans and campaignsWorks within defined message platform and content strategy to elevate consistent brand voice and strategic priorities across organizational and client communications effortsCrafts compelling and insightful content, materials and resources (e.g., testimonials, case studies, stories of impact) to drive stakeholder understanding of and engagement in Y organizational priorities at the local, national and international levelsDevelops digital communications efforts, including planning, writing, producing and/or distributing videos, blogs, social media posts and website contentCollaborates with Marketing Communications teams (Brand, Digital Marketing, Public Relations and Design) as well as cross-functional teams to develop compelling communications content that advances organizational goalsTracks and evaluates communication strategies to ensure goals are metIdentifies opportunities to continuously improve the strategic relevancy, effectiveness and quality of communications and related tools and resources produced by Y-USA

Manage the national organization website content strategy and U/X for internal and external stakeholders using Django CMS o Coordinated and deployed new subsection of website to support business development, producing a 257% increase in pageviews in FY19 o Deployed What We Are Made Of microsite to see 70,000+ pageviews in FY19 o Developed and deployed CIS Giving Day landing page resulting in $18,000 raised for graduation season o Strategized digital use of annual report to support Milliken Dialogues resulting in 4,600 pageviews, which is a 530% increase over FY18 o Developed and deployed grassroots advocacy campaign landing pages resulting in 3,390 advocacy actions in FY19, which is a 143% increase over FY18Manage the Communities In Schools social media channels (Instagram, Facebook, Twitter, and LinkedIn) for paid and organic strategies using scheduling and analytics tools such as Hootsuite, Zoomph, and SimplyMeasured o Increased CIS National social media following by 22.79% in FY19, resulting in a total social following of 46,000+ o Created, promoted, and engaged with What We Are Made Of social media campaign, resulting in 83.8k engagements, 5.9M impressions, and 823.6k reach for #whatwearemadeof o Created, promoted, and engaged with #AllinforKids social media campaign, resulting in 60.6k engagements, 17.2M impressions, and 4.4M reach Create email marketing campaigns using Salesforce Marketing Cloud software, including the design and creation of new HTML email templatesCurate, design, and produce digital collateral such as e-newsletters, including the bi-monthly flagship newsletterSupport the creation, production and distribution of video assets Support and execute the digital production of CIS-sponsored eventsDevelop event apps and digital audience engagement for CIS-sponsored events

Manage the national organization website content strategy and U/X experience for current and prospective stakeholders.Manage digital communications to the CIS affiliated network of 131 affiliates in 25 states and the District of Columbia of which includes email marketing and social media engagement and other internal communications regarding CIS sponsored events. Collaborate with the Director, Digital Strategy, to plan and execute all website, SEO/SEM, social media and display advertising campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experienceManage the editorial and production process from beginning to end for network (internal) communications, and other projects as they arise.Develop a wide variety of content for print and digital propertiesDevelop and manage social media campaigns from concept to execution.Help maintain and enforce editorial style guidelines.Provide on-call development and execution on rapid-response campaigns.Actively monitor the digital presence CIS affiliate and leverage CIS national’s digital presence to showcase affiliates. Monitor brand compliance and provide technical support for digital outreach to affiliates as needed.

• Coordinates, drafts and sends network communications including email campaign process (scheduling, planning, creative development, set-up, testing, review, quality assurance, deployment and reporting)• Acts as the lead point of contact across departments at the National Office for communications outgoing to the broader network• Researches and defines various pathways to distribute information to all stakeholders/CIS network to help other departments disseminate resources to our network• Facilitates CIS network engagement through in-person and virtual strategies• Collaborates with the Research, Learning, and Accreditation department to disseminate information on best-practices in the field of Integrated Student Supports to the network• Creates tools and guidance that helps support best-practice dissemination• Function as a key member of the National Resource Center and Connections team, contributing to or leading additional projects, as appropriate• Provides event support and leads event-related projects for national meetings and other network support events• Review accreditation reports and conduct initial determination of the appropriate team member or support necessary to help an affiliate• Responsible for connecting network affiliates with National Resource Center resources and materials relevant to their work• Develop projects and strategies to help promote the use of national resources• Manages CIS network internal Twitter account to support national office communications (@WeAreCIS)• Engages with the CIS stakeholders via The Loop (Yammer)

• Stay abreast of relevant political and industry trends, such as apprenticeship, contractor development, career and technical education and the ironworking industry• Maintain knowledge of social trends to best understand media messaging• Serve as editor of monthly e-newsletter the Iron Messenger• Manage contact with stakeholders using MailChimp and Constant Contact• Monitor news media for content relative to and covering the Iron Workers and IMPACT using TVEyes and other online news monitoring services• Write press releases and generate news media coverage for clients using Vocus and PRWeb• Manage social media experiences for the Iron Workers and IMPACT, resulting in increased reach and follows

• Understand the 24-hour news cycle and leverage the news cycle to generate news and social buzz around a host of labor, health care, education and other progressive issues• Stay abreast of political, media and social trends to best understand media messaging• Manage multiple projects simultaneously and prioritize tasks and projects due to small size of firm• Navigate the intersection between policy and media to develop strategic communication strategies • Serve as managing editor of the American Federation of School Administrators’ quarterly newsletter, The Leader• Work collaboratively to pinpoint messaging strategies and create plan to implement creative messaging strategies• Maintain fresh and engaging web presences for clients using WordPress, Joomla, Photoshop, HTML and CSS knowledge• Manage contact with stakeholders for multiple clients using CisionPoint, Constant Contact and Salsalabs• Monitor news media for content relative to clients using TVEyes and other online news monitoring services• Understand rapid-response messaging to artfully represent clients and issues in crisis communication situations• Write press releases and generate news media coverage for clients using CisionPoint, aggressive pitch calling, PRWeb and Graphnet• Mange interns’ experience with Tricom; act as point of contact person for intern interactions• Create dynamic social media experiences for clients resulting in increased reach and follows• Develop precise media lists using CisionPoint to pinpoint the best media contacts for an issue or client

• Use HootSuite effectively to create content for client pages, generate 3 – 5 social media posts daily for 5 – 7 clients• Write press releases to accurately and interestingly pitch stories for clients• Pitch news stories to contacts• Generate media lists with CisionPoint, fact sheets for clients’ issues• Brainstorm creative solutions for audience communication and strategy development and actively participate in roundtable discussions for strategy development• Write 1 – 2 blog posts weekly for internal blogs, HippoBLOGamus and PRticles of Interest

• Manage 2 client accounts: USC Trio Program, A+ School of Insurance• Make 9 – 11 Twitter and Facebook posts for clients daily• Generate creative solutions to increase traffic and consumer interactions• Use HootSuite effectively to create content for client pages

Achieve an average of 20 successful interactions with potential students weeklyTake 3 – 5 applications over the phone weeklySpeak professionally and enthusiastically with prospective students and their parentsUndergo and use DiSC training

Develop and maintain consistent schedule with students, professors to practice effective time management and project completionAnticipate first-year writing needs to better serve student populationTeach 30 English 101 students organization, proper grammar, correct citations, and format for essaysCollaborate closely with fellow students and ASC Director to create a Plagiarism workshopFamiliarize self with theories of teaching writing