Deanna Russo

Deanna Russo Email and Phone Number

Principal Consultant, Marketing and Communications (Consulting Practice) @ Leverage Up, LLC
Cleveland, OH, US
Deanna Russo's Location
Cleveland, Ohio, United States, United States
Deanna Russo's Contact Details

Deanna Russo personal email

n/a

Deanna Russo phone numbers

About Deanna Russo

To be or not to be. That is the question. Now what does this have to do with you Deanna, and why are you starting your About section with it?LinkedIn is like Shakespeare. It's really hard to understand. It can be overwhelming.I have a simple strategy. Think about LinkedIn like a big networking event. It's about Know, Like and Trust. Here's how I connect "Know, Like and Trust" to LinkedIn, my triangle strategy: People get to know you through your profile.People get to like you through strategic conversations in the comments. People get to trust you through your content. Results? Profile views go up and clients come in. My clients have gone from 10 profile views a month to 850 a month. My clients get inbound clients. - messages like "I'd love to see what it looks like to work with you!"I grew my network on LinkedIn™ (using that triangle strategy) from 400 to 30,000. I showcased my triangle strategy in Chapter 17 of The Complete Small Business Growth Guidebook. It's entitled “Leverage Up on LinkedIn”. Here's a link to buy it: https://shorturl.at/oYR6YI started Leverage Up because I wanted to help others know what to do every time they get on LinkedIn™. You don't have the time to be on LinkedIn 24/7, no one does. The strategy sets the groundwork.My services:---LinkedIn profile review - One 30-minute session on Zoom to give you advice on every single part of your profile from your banner down your profile, you get a checklist and the recording.---1 on 1 triangle strategy - Three sessions on Zoom where I teach you each part of the triangle strategy - Profile, Strategic Engagement, and Content - email tools are included, and recordings of the calls too. ---Team Consultations - I work with companies to ensure every person on the team is on the same page when it comes to LinkedIn. That means 1 on 1 Profile Reviews for every person on your team and group sessions on Strategic Engagement and Content---Looking for a speaker who is enthusiastic and informative too? I speak about my LinkedIn™ triangle strategy in a presentation that's gotten rave reviews. I'm happily married to my husband (so no need to DM or email me with the "You're beautiful" line), AND the proud mom of 3 kids. We LOVE to cheer on our Buffalo Bills.Here’s the link to talk about working with me:https://calendly.com/deannaatleverageup/30minsSign up for my non-spammy email blast: http://leverageupllc.com/emailsignupHere's my website - leverageupllc.comDM me here or email me at deanna@leverageupllc.com.

Deanna Russo's Current Company Details
Leverage Up, LLC

Leverage Up, Llc

View
Principal Consultant, Marketing and Communications (Consulting Practice)
Cleveland, OH, US
Employees:
2
Deanna Russo Work Experience Details
  • Leverage Up, Llc
    Principal Consultant, Marketing And Communications (Consulting Practice)
    Leverage Up, Llc
    Cleveland, Oh, Us
  • Leverage Up, Llc
    Linkedin™ Strategist, Coach, And Global Presenter
    Leverage Up, Llc Mar 2020 - Present
    "I know my clients are there, I just don't know how to reach them." People come to us when they aren't sure how to use LinkedIn to accomplish their goals and they walk away not only seeing a boost in visibility almost instantly using the methods we teach, they also tell us they feel more confident in how they can use the platform to get what they want.Regardless if the pain point is how your LinkedIn profile should look, where to find the people that you want to start conversations with, or creating good content that gets traction on LinkedIn™ and brands as a thought leader, or all of the above, we can help with our triangle strategy. We've worked with our clients to take their LinkedIn profiles from Drab to Dynamic! We go section by section, explaining what each part is supposed to look like in order to brand properly here on LinkedIn.Using our UNIQUE engagement strategy, we teach our clients how to engage with the professionals that they want to be connected to by exploring under-utilized avenues of LinkedIn. Picture a face-to-face networking event that has signs hanging over the conversations that you want to be part of. That's the best metaphor to use for going to those conversations and strategically engaging with the people you want to be seen by. Do you hear crickets when you post on LinkedIn? We work with our clients to create value-added content and creates conversations, and enhancing that content to be seen by the masses within your industry.The goal, no matter what you do on the platform, is to build relationships. When you work with us, you get someone with experience on the platform, who did it independently, and now works with her clients to customize the game plan. We've spoken on global stages and at in person workshop style events, whatever the format, Deanna brings her Leverage Up Triangle Strategy, energy, enthusiasm, and know how!
  • Leverage Up, Llc
    Podcast And Linkedin Live Guest
    Leverage Up, Llc Mar 2020 - Present
  • Totally Buffalo
    Contributor And Sales Representative
    Totally Buffalo Sep 2017 - Feb 2021
    Buffalo , Ny
    Totally Buffalo is a website that celebrates Buffalo. I was one of only two people who wrote business-centric articles for the site.Before the pen hit the paper, I sought out those businesses for this inexpensive and extensive advertising opportunity.That piece was written exclusively by me then distributed to the masses via social networks and email blasts.
  • Dash Technologies Inc
    Sales Manager
    Dash Technologies Inc Jul 2018 - Oct 2019
    Dublin, Ohio, Us
    I took a "cold call" sales opportunity and transformed it into "find out who I am on LinkedIn". Using the engagement and content strategy, I opened my network and connected with companies across Columbus, Ohio and around the US in regards to introducing the businesses to staffing strategies through Dash.Primarily, we worked on IT positions from Help Desk positions to web developers to engineers.After the client expressed interest in working with Dash Technologies, I would then connect them with our recruiting department where the process to fill the positions started.I began creating content - videos, text posts, and articles on my personal LinkedIn in order to generate leads and engage with my network.I grew my network from hundreds of followers to thousands in about a year.
  • Edukids Early Childhood Centers
    Marketing Manager
    Edukids Early Childhood Centers Jun 2015 - Oct 2016
    West Seneca, New York, Us
    I increased EduKids’ social media engagement and presence by 25% during my tenure.Managed the planning, development and implementation of the organization’s marketing strategies targeting community involvement, events and increasing enrollment at 14 EduKids locations. Coordinated two Pay Per Click campaigns for company, managed all social media accounts and weekly, monthly email marketing campaigns that were distributed to hundreds of staffers and parents.
  • Wgrz Tv Channel 2
    Digital Account Executive
    Wgrz Tv Channel 2 Mar 2014 - May 2015
    Combined my digital marketing “know how” with sales. Knocked on doors of Buffalo businesses, made numerous cold calls, and successfully reached quarterly sales goals.Created custom digital marketing solutions for each of my clients based on their company’s goals and needs.Not only acquired clients, but retained them for multiple quarters through excellent customer service.
  • Crusade Against Impaired Driving, Inc.
    Founder
    Crusade Against Impaired Driving, Inc. Sep 2007 - May 2014
    Created this organization from scratch in memory of my sister who was killed by an impaired driver in 1998 because a WNY organization dedicated to the cause was absent. Successfully orchestrated six major fundraisers for CAID that brought in thousands of dollars for the organization.Spoke to thousands of young adults each year regarding the dangers of DWI using a real life victim perspective with a first hand account of life before and after the crash. As Executive Director and chair of the board of directors, I managed all aspects of CAID - from public relations to financial, online and volunteer efforts.
  • The Buffalo News
    Online Interactive Manager
    The Buffalo News Oct 2006 - Jun 2010
    Buffalo, Ny, Us
    Successfully helped to launch the first citizen journalism and user-generated website for The Buffalo News!Launched MyBuffalo.com in the summer of 2009 and served as content manager for Buffalo.com. While at the site, I’m proud to say I wrote numerous articles, blogs and I produced edit photo and video content. I also co-managed the MyBuffalo viral marketing campaign.Recruited, supervised and managed 30 volunteer contributors and interns and co-managed the KickApps social network platform integration team.
  • Time Warner Cable
    Television News Producer
    Time Warner Cable Aug 2004 - Sep 2006
    Stamford, Ct, Us
    Breaking news took on a whole new meaning in this role! R News is the 24 hour news channel and I produced the late night news, from assigning news crews to stories to writing and orchestrating 8 hours of news, it was a great learning experience!
  • Wspa 7News
    Television News Producer
    Wspa 7News Apr 2002 - Apr 2004
    Spartanburg, South Carolina, Us
    Produced the morning show at this CBS affiliate, from assigning news crews to stories to writing news stories and teases and also producing breaking news live events.
  • Wkbw-Tv
    Television News Producer
    Wkbw-Tv Feb 2000 - Apr 2002
    Cincinnati, Oh, Us
    Produced the morning show at this ABC affiliate, from assigning news crews to stories to writing news stories and teases and also producing breaking news live events.

Deanna Russo Skills

Social Media Blogging Public Relations Social Networking Social Media Marketing Editing Marketing Online Marketing Fundraising Publicity Event Management Media Relations Sales Management Advertising Web Content Video Content Strategy Online Advertising Press Releases Journalism Marketing Communications Blogger Public Speaking Leadership Content Management Storytelling Business Development Digital Media Copy Editing Web Analytics Corporate Communications News Writing Publishing Proofreading Email Marketing Facebook Customer Service Community Development Web Content Management Feature Articles Management Networking Account Management Copywriting Video Production Newsletters Publications Strategic Communications Creative Writing Interviews Editorial Newspapers New Media Radio Speech Writing Internal Communications Crisis Communications

Deanna Russo Education Details

  • Buffalo State University
    Buffalo State University
    Broadcasting / Journalism Track

Frequently Asked Questions about Deanna Russo

What company does Deanna Russo work for?

Deanna Russo works for Leverage Up, Llc

What is Deanna Russo's role at the current company?

Deanna Russo's current role is Principal Consultant, Marketing and Communications (Consulting Practice).

What is Deanna Russo's email address?

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What is Deanna Russo's direct phone number?

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What schools did Deanna Russo attend?

Deanna Russo attended Buffalo State University.

What skills is Deanna Russo known for?

Deanna Russo has skills like Social Media, Blogging, Public Relations, Social Networking, Social Media Marketing, Editing, Marketing, Online Marketing, Fundraising, Publicity, Event Management, Media Relations.

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