Deanna Ruzanski Email and Phone Number
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As a high-achieving Marketing, Communications, and E-Commerce Manager, I am known for generating unprecedented results in highly competitive markets. I’ve earned a reputation for developing next-generation campaigns and leading brand-elevating marketing programs that increase sales growth and expand markets. MARKETING STRATEGY:Accelerating performance in designing, planning, and executing breakthrough marketing strategies.► After demonstrating the ability to take on the most high-profile challenges, the Senior VP of Marketing requested that I design a 1-page, multi-channel marketing plan. The plan was such as success, it has been used as an over-arching marketing strategy detailing all new product launches and has since been adopted across the organization for use in all product launch plans.► I was recognized for my success in designing and executing the Marketplace marketing strategy for 13 brands concurrently while working remotely. The company has experienced YOY growth and is expected to exceed 110%.BRAND DEVELOPMENT:Capturing sales and driving new business opportunities.► In executing development of the brand’s first direct-to-consumer retail site, I earned recognition for my role in generating a 20% organic increase in revenue and market growth of 30% YOY on average.SEO:Leveraging technology, technical acumen, and innovation.► I drafted creative content and created influential SEO product descriptions for several brand products that earned the Amazon.com Marketplace’s Amazon Choice Award badge while working remotelyANALYSIS & INSIGHTS:Utilizing deep insights and data analytics.► In an effort to ensure success of a key initiative, I developed an innovative testing strategy that analyzed non-responsive versus responsive email and site design and determined the viability of the responsive design conversion project.My motto: “Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic and faithful, and you will accomplish your object. Nothing great was ever achieved without enthusiasm.”-Ralph Waldo Emerson
Branch Creek
View- Website:
- trulyabouttomorrow.com
- Employees:
- 3
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E-Commerce DirectorMiracle Ventures, Inc. - A Division Of Swim Usa Mar 2018 - PresentAllentown, Pa► Scaled growth with organic optimization, paid advertising campaigns, and content of a large inventory of SKUs. ► Boosted PDP sessions by writing innovative content and optimizing product detail pages. ► Leveraged keyword research and strategic selection, maximizing PPC campaign budgets while achieving ROI/ROAS goals.► Engaged in strategic planning which lead to annual growth rate that exceeded expectations.
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Social Media And Marketplace Strategy Consultant - Remote FreelanceBranch Creek Mar 2018 - PresentSouderton, Pa• Ran the brands first A/B tested Facebook Ad which helped discover the target audience and resulted in an increased reach of 28% at $0.26 cost/result.• Boosted a top performing organic video creative that resulted in an increased paid reach of 157K with over 7K engagements at an average cost per click of $0.14• Wrote SEO copy for the Amazon product detail page for Entry that resulted in winning the Amazon Choice Badge Award for the product specific category.
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Executive DirectorBangor Area School District Educational Foundation, Inc. 2016 - PresentBangor, Pa► Formulated the teacher grant program that awarded $14,000 to fund special projects in the district. ► Wrote Copy, Designed and Developed the educational foundation’s first website on the Weebly platform. ► Launched the first fundraising campaign and generated upward of $53,000 in online and mail donations.
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Senior Consumer Marketing ManagerRodale Inc. 2016 - Mar 2018Emmaus, Pa► Executed 2017 Prevention Calendar launch, including developing collateral, which resulted in selling 9,500+ units online in Q4 2017 and surpassing prior full year by 1,100 units. ► Redesigned the e-commerce module update; added test copy to book shot images for new products and increased average orders per week 336% from 11 during 14-week period before product selection was updated and testing began to 48 over 14-week period following update and testing.► Increased total unit sales 316% from 154 to 640 during same 14-week periods through A/B testing; took advantage of underutilized marketing units in Prevention newsletters to generate greater results. ► Accelerated Men’s Health product exposure increases by partnering with micro-influencers. Exceeded marketing goals by 15% in first 6 months of 2017.► Led launch and multi-channel strategy, including a preorder campaign that tested 3 different product configurations for Fit in 10: Slim and Strong for Life and gained support for exclusive offering of full bundled, highest-price package, realized $1 million YTD in demand revenue, and became a 2017 top seller.► Designed an innovative visual, high-level, multi-channel marketing diagram for senior leadership that illustrated the over-arching strategy for new product launches including each marketing channel, marketing phases 1-3, and post launch. -
Marketing & Business Development ManagerSorrelli Jewelry 2015 - 2016Kutztown, Pa► Improved retail and wholesale catalogs’ quarterly distribution by saving 50% per mailing, increasing volume by eliminating postage machine, and instituting bulk mailing. Eliminated outside printing services and shortened mailing lead times. ► Redesigned the wholesale co-op program to recover lost revenue opportunities; restricted the program to better support accounts with sell through to accelerate inventory turns. Created template marketing materials for in-house customization. ► Drove a NYFW 2015 marketing campaign that leveraged an aggressive influencer program to reach new customers; realized success measured by an analysis of sales and hashtag campaigns on social media platforms. -
Marketing & Business Development ManagerRavenscroft Crystal 2009 - 2015New York, Ny► Developed relationships with major accounts, including Bed Bath & Beyond® and Amazon.com through direct communications and follow-up. Ensured client retention that added to 15% minimum YOY profit growth.► Piloted annual e-commerce marketing strategies that generated consistent sales growth of 30% YOY and resulted in turning a profit for the first time in company’s history.► Collaborated in developing the brand’s first retail site www.shopravenscroft.com, which generated a 20% organic increase in revenue and resulted in additional market growth. -
Marketing And Public Relations SpecialistRavenscroft Crystal Jun 2009 - Sep 2009New York, Ny
Deanna Ruzanski Skills
Deanna Ruzanski Education Details
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English And Writing
Frequently Asked Questions about Deanna Ruzanski
What company does Deanna Ruzanski work for?
Deanna Ruzanski works for Branch Creek
What is Deanna Ruzanski's role at the current company?
Deanna Ruzanski's current role is I help companies achieve high converting digital marketing campaigns by applying equal measures of effort and enthusiasm.
What is Deanna Ruzanski's email address?
Deanna Ruzanski's email address is dm****@****tal.com
What is Deanna Ruzanski's direct phone number?
Deanna Ruzanski's direct phone number is +161068*****
What schools did Deanna Ruzanski attend?
Deanna Ruzanski attended East Stroudsburg University Of Pennsylvania.
What are some of Deanna Ruzanski's interests?
Deanna Ruzanski has interest in Economic Empowerment, Environment, Education, Disaster And Humanitarian Relief, Arts And Culture, Health.
What skills is Deanna Ruzanski known for?
Deanna Ruzanski has skills like Marketing Strategy, Marketing, Online Marketing Analysis, Sales Management, Direct Marketing, Public Relations, Social Media, Sales, Wineries, Retail, Business Development, Brand Awareness.
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