As the owner of Fig & Owl Studio, I Design, implement, and maintain company website.Create brand and marketing materials.Build presence and grow following on social media.Conduct direct sales with consumers and wholesalers.Maintain books and budget.

As the sole designer working on the SaaS management platform , I - Gathered requirement information from the CTO, software architects, and product managers across geographical locations to create use cases and user journeys for a common user authentication service.- Designed account creation, activation, and authentication experience for new Acoustic business users. - Designed migration experience to enable thousands of existing business users to transition from IBMid to Acoustic ID authentication service.- Designed a central user management application for administrators of Acoustic portfolio services, replacing 5 disparate applications.- Interpreted service APIs and leveraged requirements for additional APIs to simplify new user onboarding.- Created interactive prototypes and documented user interaction patterns to clearly communicate design expectations to distributed development teams.

For Watson Content Hub (currently Acoustic Content), I:- Gathered stakeholder requirements for a new SaaS offering intended to replace legacy content management product.- Researched competitive products to define a baseline for user expectations. - Conducted remote interviews with content management professionals to gain deeper understanding of their needs and pain points.- Planned design thinking workshops to focus team development priorities. - Crafted hills and user scenarios with product management and software architects to keep team focused on desired outcomes.- Mapped user journeys in Mural to illustrate user expectations to cross-functional teams. - Led playbacks, per Design Thinking model, with stakeholders distributed across geographical locations.- Designed user interface with Carbon design system. - Created clickable prototypes for user testing, playbacks, and demos.- Conducted remote usability testing via web conference and UserTesting.com to validate assumptions and design efficacy.- Designed surveys with user research to gain deeper understanding of business needs and pain points.- Guided junior designers to develop usability prototypes to validate user interactions early.- Directed team to create Carbon-based Sketch library of common components to ensure consistency of designs. - Coordinated with front and backend developers across six labs (Australia, Germany, Ireland, India, US, and Canada) to ensure design requirements were clearly articulated and implemented.

For IBM WebSphere Portal and Content Management (currently HCL Digital Experience), I:- Designed a website management tool (in Photoshop) to replace the legacy management system for creating web site pages and navigation.- Researched user experience of competitive products to share user expectations with cross-functional team. - Validated designs at conferences and with business partners and customers.- Collaborated daily with geographically distributed development teams to ensure solution adhered to designs.- Collaborated with fellow designers to ensure a cohesive user experience.- Led team to create library of common web components for customers in order to streamline customer site development.

As Information Architect for WebSphere Portal and Web Content Manager, I: - Designed information model for embedded user assistance to help new users complete tasks. - Designed user interface for configuration wizard to mask underlying complexity and generate custom input fields and instructions based on the user's goals. Reduced configuration documentation by over 50%.- Worked with UX to integrate simple getting started information (First Steps) into the UI in order to improve new user experience and reduce time to value.- Led development of web-based application to host tutorials promoting new user adoption which reduced customer training demands.