Deann Burckhard Email & Phone Number

- Develop and guide the strategy for all communications, website, social media and public relations messages to consistently articulate NDAD's mission. - Supervise employees responsible for communication, marketing, graphic design, and social media. - Develop, implement, evaluate and report on all marketing/commuinication/social media plans for NDAD and its subsidiaries' interests - Develop and maintain communication vehicles to promote public awareness. - Create/direct and manage the development, distribution and maintenance of all print and electronic communications - Coordinate website and social media maintenance - Provide or delegate public relations duties for the CEO - Provide or delegate staff to serve as the point of contact for all media contacts - Develop and direct advertising campaigns - Represent NDAD at public events

East Grand Forks, Mn

- Achieved advanced training through a 750-hour program in anatomy, physiology, kinesiology, pathology, and massage therapy theory. Program also included 250 hours of clinical practice and practical application as well as certification in CPR, First Aid and AED. - Modalities include: Swedish and Relaxation, Pregnancy, Hot Stone, Deep Tissue and Therapeutic, Sports and Chair Massage.

Compassphotography.Net

Compass Photography captures areas of life that may seem mundane, typical and normal. DeAnn Burckhard looks for the most vulnerable moments – the beautiful, dirty, provocative and honest – and photographs them in a way that, often, no words are needed to tell its story.

* Develops, integrates and implements in partnership with operations market and product strategy derived from organization strategy. * Oversees implementation of best practices in market strategy and marketing communications (digital and traditional) as well as ensures brand consistency/management. * Leverages tools to determine best placement and execution of marketing communications to engage and grow customer base. * Creates relationships with media and vendors as well as coordinates team expertise and resources. * Establishes media talking points, crisis communication plans and coordinates media training. * Develops, provides expertise and implements organization-wide communication strategy supporting major initiatives and other sensitive or high profile communications.

*Works closely with the Chief Strategy Officer to develop and implement organization-wide communication strategy and plans, including advertising, internal and external communications related to major initiatives and any other sensitive or high profile communications.*Oversees and coordinates communications including advertising, social media, collateral materials, point of service materials, and all other media.*Lead responsibility for brand development and marketing strategies to increase market share, brand loyalty and service line revenues. Assures that all communications are accurate, timely, comprehensive to the target audience and consistent with brand guidelines.*Oversees public news media relations and builds and cultivates a positive relationship with all media outlets and reporters.*Oversees community relations efforts related to special events and corporate member relations functions.*Develops and evaluates public relations campaigns and various communication methods to ensure a high value is received for investment (e.g., analytics related to social media, internal and external web-based media, and news media relations)*Researches and implements best practices related to electronic media to support brand and major communication initiatives. Works with website coordinator to ensure strong content on Altru's websites, using best practices related to search engine optimization, keyword use and integrating consumer-friendly functions.*Manages all human resource activities according to policies including job descriptions, recruitment, orientation, coaching, performance management, and disciplinary and discharge of employees.*Develops and implements capital and operating budgets.*Develops, revises and implements department policies, procedures, guidelines as appropriate.

*Provides leadership in managing the public image of Altru Health System*Develops corporate and program communications*Provides input into operating budgets*Develops and maintains news media relations*Develops and oversees implementation of special events*Generates reports of event audit findings*Participates in setting and accomplishing goals and objectives*Assists leadership regarding communication issues, drafting speeches, articles, memos and other communications*Interprets workforce communication concerns to administration and vice versa*Coordinates communication plans for departments

*Assisted in a wide variety of public relations activities to manage the public face of the organization.*Assisted in the development of new internal communication tools including newsletters and an online communication portal.

Massage Therapy, Massage Therapy/Therapeutic Massage

B.A., Communication

Activities and Societies: Alpha Phi