Deanne Berman Email & Phone Number

Vancouver, BC, CA

Vancouver, Canada Area

Responsible for the strategy, development and execution of all brand, marketing, PR and communications plans including advertising, social media, website, videos and collateral.- Source, develop and maintain media and agency relationships- Oversee marketing and communications budget and supplier negotiations - Create social media influencer strategies.

Instructor for "The Power of Your Story" online workshop for anyone in the charitable space who wants to learn to use storytelling to communicate impact. Whether you are talking to donors, writing grant applications, preparing an annual report or writing copy for your newsletter, knowing how to frame your story for your audience is essential to creating a.

Clients include: Tourism BC, JMS Food Styling & Design, Filkow Criminal Law

• Led the strategy, branding and execution of consumer mass acquisition communications including integrated advertising campaigns, in-store materials, packaging and user guides for TV, Home Phone and Long Distance.
• Managed a team of 1 constant member and 1-2 rotating Leadership Development Program members
• Led the mass advertising launches of Optik TV, TELUS Satellite TV & TELUS TV in Western Canada
• Managed the branding of all TV services on telus.com to provide an optimal client experience
• Created TELUS TV sales videos and tutorials to educate and encourage revenue growth
• Advised the PR and Corporate Communications teams on external and internal communications to ensure product accuracy and message consistency

• Led the development and global rollout of the new Brand Canada for internal and external use including: visual identity, brand guidelines, ad templates, photography, stationery, e-newsletters, trade show booths, swag.
• As a result of launching the new brand, Canada jumped 10 positions to become the no.2 ranked country brand (Country Brand Index, 2008)

Developed and implemented the communications strategy for all national Bell Mobility English and French acquisition and retention communications including mass advertising, direct marketing, web campaigns, collateral and in-store point of sale materials.

• Developed and executed all mass advertising, direct mail, web campaigns and in-store collateral and POS materials for Bell Mobility in BC and Alberta for the business, consumer and Chinese segments.
• Launched Bell Mobility in BC and Alberta in 2001 and grew the subscriber base to over 600k in 5 years and brand awareness to 45%
• Provided marketing support for a 90 store build out

Led the Rogers Wireless and GM Goodwrench accounts for British Columbia including all mass advertising, direct mail, collateral and budgets.

Bachelor Of Arts, Psychology And Sociology

Activities and Societies: Alpha Gamma DeltaPanhellenic Delegate of the Year

Certificate, Internet Marketing

Honours Diploma, Marketing Mangement, Marketing Communications

Activities and Societies: Student Council RepresentativeMcDonald's Restaurant Award for Marketing Communications Association of Broadcast.

Education record

Education record

Education record

Education record

Education record