Responsible for the strategy, development and execution of all brand, marketing, PR and communications plans including advertising, social media, website, videos and collateral.- Source, develop and maintain media and agency relationships- Oversee marketing and communications budget and supplier negotiations - Create social media influencer strategies, media kits and releases, targeted pitches and key messages- Optimized Seva’s Google Grant in 2019 increasing impressions by 181% and clicks by 250%- Led overseas trips with media, photographers, videographers, board and donors to Nepal, Cambodia, Ethiopia, India and Madagascar- Developed the first brand model and visual identity for Seva Canada in its 42-year history- Redesigned seva.ca twice to create a better user experience and increase online conversions- Led the creation of Public Service Announcements and negotiated free national airtime- Trained international partners and staff on marketing and communications

Instructor for "The Power of Your Story" online workshop for anyone in the charitable space who wants to learn to use storytelling to communicate impact. Whether you are talking to donors, writing grant applications, preparing an annual report or writing copy for your newsletter, knowing how to frame your story for your audience is essential to creating a loyal and active donor base!

Clients include: Tourism BC, JMS Food Styling & Design, Filkow Criminal Law

Led the strategy, branding and execution of consumer mass acquisition communications including integrated advertising campaigns, in-store materials, packaging and user guides for TV, Home Phone and Long Distance.• Managed a team of 1 constant member and 1-2 rotating Leadership Development Program members• Led the mass advertising launches of Optik TV, TELUS Satellite TV & TELUS TV in Western Canada • Managed the branding of all TV services on telus.com to provide an optimal client experience• Created TELUS TV sales videos and tutorials to educate and encourage revenue growth• Advised the PR and Corporate Communications teams on external and internal communications to ensure product accuracy and message consistency • Oversaw the production budget and agency hours to ensure accuracy, efficiency and value

Led the development and global rollout of the new Brand Canada for internal and external use including: visual identity, brand guidelines, ad templates, photography, stationery, e-newsletters, trade show booths, swag, and corporate videos. •As a result of launching the new brand, Canada jumped 10 positions to become the no.2 ranked country brand (Country Brand Index, 2008)

Developed and implemented the communications strategy for all national Bell Mobility English and French acquisition and retention communications including mass advertising, direct marketing, web campaigns, collateral and in-store point of sale materials.

Developed and executed all mass advertising, direct mail, web campaigns and in-store collateral and POS materials for Bell Mobility in BC and Alberta for the business, consumer and Chinese segments.• Launched Bell Mobility in BC and Alberta in 2001 and grew the subscriber base to over 600k in 5 years and brand awareness to 45%• Provided marketing support for a 90 store build out

Led the Rogers Wireless and GM Goodwrench accounts for British Columbia including all mass advertising, direct mail, collateral and budgets.