Deanne Welle Email & Phone Number

New York, NY, US

New York City Metro Area

New York City Metropolitan Area

• Consumer Insights firm establishing cutting edge methods to gather true human behaviors, breakthrough barriers and transform consumer narratives into great stories.
• Played a pivotal role on company leadership team to establish business strategy that drove growth through deliberate client relationships, innovative marketing campaigns, and thorough internal processes to shape.
• Built company-wide talent development and recruitment strategy and direct team of research analysts through daily management processes, focused training, and mentorship
• Oversaw custom research processes from start to finish—scoped project design, aligned field management, collaborated with research partners and vendors, conducted detailed analysis, and developed insightful reporting
• Consulted with clients to define business needs, develop tailored research solutions leveraging groundbreaking platforms, and translated findings into strategic business and marketing agendas
• Expanded network of research partners to ensure the integration of state-of-the-art technology solutions

New York City Metropolitan Area

• One of the world's leading public opinion, market research, and strategy firms known widely for the Harris Poll, the longest-running survey in the US tracking social sentiments since 1963.
• Oversaw full-service custom research studies up to $1.5M in annual revenue, among both B2B and consumer audiences
• Headed quantitative year-round brand tracking study across the US, Canada, UK, Germany, France, China, Japan, and Malaysia for an athletic apparel retailer
• Developed and lead in-person segmentation workshops for clients in consumer packaged goods (CPG) and retail industries
• Managed the implementation and analysis of tracking studies among dental professionals across eight countries
• Orchestrated the operation and evaluation of five semi-annual waves of a national brand tracking study for a craft brewery

New York City Metropolitan Area

• Headed attitude, usage, and segmentation research for multinational agricultural corporation
• Consulted with one of the largest food & beverage companies on custom segmentation study focusing on grocery shopper modes
• Oversaw advertising tracking study and custom segmentation study for multinational corporation specializing in the manufacture of imaging and optical products, including cameras
• Mentored, trained, and oversaw team of junior researchers

New York City Metropolitan Area

• Designed, implemented, analyzed, and consulted with clients on 12 custom segmentation studies in the US, Asia, and Europe for an American apparel company
• Executed $1M+ brand architecture study for one of the largest American-owned spirits and wine companies
• Formulated attitude and usage studies across a range of retail and consumer goods clients
• Supervised team of junior-level support analysts based in India

New York City Metropolitan Area

• Devised the implementation and analysis of international qualitative research focusing on wellness programs for teens in Uruguay, Paraguay, Panama, Ecuador, and Argentina
• Launched international consumer packaging research in London and Paris
• Implemented qualitative research projects in the US and Europe for a multinational food, snack, and beverage company
• Collaborated on the implementation of international research among high-net-worth individuals for a multinational investment bank

Mba, Concentration In Marketing

Ba, English, Psychology