Brand Master, Preacher of Good Design, Guardian of Messaging… call me what you will, but my official title is Chief Creative Officer at SHELF.Every day is different at SHELF, but here’s a snapshot of what I bring to the table:-Leading the creative strategy of SHELF — with commercial success as the goal, and process and design carving the path.-Overseeing all creative projects, from discovery session to development, ‘til they’re out there in the world — both digital and traditional media, including (but not limited to): branding, commercial packaging, product design, marketing materials, investment decks, graphic design, trade show stands, and everything in-between.-Taking complex creative and business problems and providing simple, effective solutions as the architect and advocate behind all creative processes at SHELF.-Internal comms — design, writing, sharing, and updating.-Collaborating with different teams across the company, making sure every voice is heard and valued.-Nurturing a creative, supportive, and growth-focused team culture.-Leading discovery sessions and balancing client input with market and consumer needs for cohesive, comprehensive solutions with a creative, strategic, and business perspective.-Aligning with key stakeholders and clients, ensuring we get the information we need to diagnose before we prescribe.-Not trendy, but trend-led — always open to new technologies and techniques, with a keen eye for the next big thing in the market.-Eradicating the mundane and elevating sales through inventive, practical, creative solutions.-Breathing life into new brands and giving a new lease of life to established brands.-Keeping things waffle-free — no “blue-sky thinking”, “low-hanging fruit”, or “make it pop”. Clear and concise — no room for *💩*.For all of us at SHELF, the goal isn’t surprise — the best feedback is “That’s exactly how I imagined it but better”.

It's pretty vague job title, right?My boss described my role as:"The science and systems behind creative branding and packaging solutions."That's it in a nut shell.It's not a glitch - the same position, just on steroids. The creative communications team at A2V have evolved into SHELF by listening to customer’s feedback, requesting additional support to expand brand reach and promote sell-through on and off the shelf. That’s where we come in, introducing SHELF - a full-service marketing partner to A2V. My role remains the same as my previous role at A2V, providing creative solutions, but with a new focus on branding, some say I'm a Brand Master, but I'll let the work do the talking.This role was created just for me, based on all the work I've done in my first year at A2V. I'm leveraging all my previous experience, of packaging and branding, in a new and exciting way.SHELF-ies are the Guardians of the Messaging. We get right under the skin of branding, product development, trend and marketing. We diagnose, before we prescribe.We create a captivating brand story, eating plain for breakfast! We live for establishing consistency, aligning brand decks with core values and ultimately creating products that are sure to resonate with our customers and their consumers. Our goal is to banish boredom, and make sales soar.

Night Sky Creative is where business meets creativity.We're on a journey to become better creative professionals, by learning and exploring as many ideas and techniques we can find in this crazy creative galaxy.This is the home of #nudenotes, my style of skechnoting.They're raw, unedited, fast-paced way to get information down on a page - to help retain more knowledge and share new ideas.

It's pretty vague job title, right?My boss described my role as:"The science and systems behind creative branding and packaging solutions."That's it in a nut shell - any clearer?This role touches the all corners of the A2V business. Providing creative solutions where ever they are needed.Everything from, product format libraries to presentation templates, brand building to making excel sheets look pretty. My job is to solve the problems that we didn't even know existed, those things that make the work day a little slower and build stress.My goal is make those problems disappear, though creative and easy to use solutions.Packaging design is still my bread and butter, but in this role I get to flex my problem solving muscles to tackle more strategic problems. Applying my vast experience of manufacturing, branding, product and packaging design.This role was created just for me and my unique skill set - leveraging all my previous experience into new and exciting projects.

This role goes way beyond the creation of packaging & PoS cutter guides.I help to solve packaging headaches!I am the first port of call for all things packaging. Applying my unique blend of design problem solving from my vast experience of manufacturing, branding, product and packaging design. My design finger prints are all over Wild and Wolf's packaging solutions.This role enables me to leverage my experience to solve feasibility concerns, engineering sticking points and to drive innovative solutions meeting the brand and business objectives .As the sole packaging designer for Wild and Wolf, working across all of the creative teams I quickly realised I could not do everything. So I have worked hard on developing systems and resources to share my knowledge and skills within Wild and Wolf through: informal discussions, facilitating workshops, group presentations, instructional booklets and building a central resource library. The goal is to enrich the teams packaging design process to produce ever better solutions for our customers.During this time I have also been developing my knowledge and skill set in branding and communication design which inject a whole new dimension to my packaging solutions.

As a Middleweight Designer, I followed my calling in developing new products and packaging. Taking on more responsibility, projects and products It was during this time I began to develop a deeper skill set and knowledge in developing brands.In these two years I began to move away from product design and development focusing more on packaging design and branding. This shines through in the work I created during this time. I was particularly proud of my work on the reimagined Ridley’s toys and games range called Utopia, behind the scenes I championed the development of creating branding documents to better develop products for future Ridley’s ranges.The brands, products and packaging I designed in this time could be found in stores world wide. I was particularly proud to work on brands like The Beano, Scrabble, Ted Baker, Polaroid, Mini Moderns and Orla Kiely. Plus many own brands like Ridley’s Utopia, Ridley’s Games Room, Ridley’s Magic, Wild & Wolf: Telecommunications, misc. and Wild Wood to name a few.During this time I discovered my niche within Wild & Wolf, to develop packaging solutions. The unique combination of my skills in branding, product design and knowledge of production process meant I am able to quickly develop design solutions that work on cost, feasible to produce, promote the brands values and appeal to consumers.

As Wild & Wolf's first official Junior Designer, I quickly found my place within the creative team offering support any way I could and was alway eager to learn new skills.My background in product design gave me a unique perspective in the team. It wasn't long before I was taking on responsibility for my own projects, working on them from initial concepts, through development and into specification and art working across both product and packaging design.During these 3 year I built up a vast knowledge base and more importantly developed a deep understanding and thirst to build and develop brands, designing product and packaging to fit their specific consumers values and needs.The brands, products and packaging I designed in this time could be found in stores world wide. I was particularly proud to work on brands like The Beano, Scrabble, Ted Baker and Orla Kiely. Plus many own brands like Cartography, Lucky Lad and Ridley's to name a few.I found a particular calling in developing new products and packaging, which will serve me well later in my career.

The Ideas Monster is a Bristol based creative collective, involving a large network of designers, illustrators, web designers and model makers; enabling outstanding collaborative work to be produced in response to any number of project requirements

This project was based around rejuvenating the Atrium Software brand. From the beginning, through research, brand platforms, stakeholder mapping through to visual representations of the company. Diagrams, Letters, Flyers, adverts and developing their existing logo design

Creating dolls house miniatures, from unique one off pieces to small batch productions of cast pieces with a hand painted finish.

Providing temporary work cover for various non-clinical departments. Including Medical Records, Medical Equipment Library, Supplies & Distribution. Tasks included: - Updating record databases and maintenance of the organisation of the physical records library.- Maintenance and delivery of medical equipment.- Linen delivery, maintaining supply and levels.- Organisation and documentation of deliveries along with maintenance of the individual wards supply and delivery of stock.

Peer Assisted Learning. An internal program designed to help support the skill development of the first years. In some of the more difficult areas on the course