Dean Clarke Email and Phone Number
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I’m an enthusiastic professional with 20 years' international experience across all areas of communications and marketing, brand and creative.
Ds Smith
View- Website:
- dssmith.com
- Employees:
- 12972
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Group Head Of Brand And Employee ExperienceDs SmithLondon, Gb -
Group Head Of Brand & Employee ExperienceDs Smith Aug 2024 - PresentLondon, GbIn this expanded role, I added internal communications to my responsibilities alongside our brand strategy and digital communications.In this new role, I have the opportunity to create a more cohesive approach to how we communicate, both within our company and with the outside world. By streamlining activities across internal and external communications, I will foster a more integrated and aligned messaging strategy. The team will focus on improving the performance of our content to ensure it delivers maximum impact and engages our audience effectively. Strengthening our technological capabilities will also be a key area of focus, allowing us to leverage modern tools and platforms to enhance our communications and brand presence.I will lead these key areas during an important time for our company as we continue to work through the acquisition process with International Paper Company. -
Group Head Of Brand & DigitalDs Smith Apr 2023 - Aug 2024London, GbI accepted an opportunity to join DS Smith to lead the brand and digital strategies as part of an ambitious growth plan. The company has already grown rapidly over recent years and now generates more than £6bn of revenue across 300 sites in 34 countries and employs over 30,000 people. As we grow, our customers expect more from us, and I work closely with our marketing teams globally to help strengthen our brand and improve the experience for all of our audiences. Our sustainable solutions and services will play an increasingly important role in a changing world.Some of the key activities I will lead include:- Brand positioning as the sustainability and circular economy leader in the FTSE 100- Create a product naming and brand architecture to drive strength and awareness in the masterbrand- Provide industry leading digital customer experiences- Improve search engine optimisation- Introduce Generative AI to improve volumes, pace and agility of content teams- Develop an enterprise wide data and reporting framework to demonstrate value and continuously improve performance- Drive a more targeted and personalised approach to social media activity beyond digital teams -
Group Digital, Content & Creative DirectorBae Systems Jan 2020 - Apr 2023London, GbI succeeded in an expanded role which incorporated content strategy at a global level. Bringing internal and external comms together under a unified, objective and audience lead approach. This brought in sustainability, government and investor relations as well as recruitment marketing. -
Head Of Group Communications - Digital, Brand And CreativeBae Systems Jul 2017 - Jan 2020London, GbI was globally responsible for the digital communications strategy, brand identity and creative direction at BAE Systems - a global defence and aerospace company. -
Head Of Group Digital CommunicationsBae Systems Jul 2014 - Jul 2017London, GbI lead global digital strategy for the Group.I was responsible for planning and delivering BAE Systems':- online communications- social media output and engagement- digital marketing campaign strategies- internal and external digital projects- innovative and effective new delivery methods- guidance to the global business to successfully embed digital communications -
Digital Communications ManagerBae Systems Aug 2012 - Jul 2014London, GbI managed digital communications and social media for the global group. In addition to my responsibilities for strategy, channels, reporting and costs I was responsible for maintaining a global communications network to facilitate the delivery of key messages and content to and from the various businesses and functions.I also managed communications planning, policies, processes and initiatives, along with stakeholder engagement, as part of a cross-business digital change programme reporting to the CIO. -
Communications Associate - Digital MediaBae Systems Dec 2010 - Aug 2012London, GbI was responsible for all digital communications which positioned the business and supported the delivery of key messages across internal and external stakeholders. This included everything from digital channels such as the internet and intranet through to apps and digital signage. -
Communications Consultant – Business TransformationBae Systems Sep 2009 - Dec 2010London, GbAs part of a two person communications team I delivered change communications for a programme which involved a 20% headcount reduction as well as the break up of a £500m business via divestment, inter-business transfer and new business creation. -
Internal Communications AdvisorBae Systems Apr 2008 - Sep 2009London, GbI took on an internal role at the time of a major business reorganisation to help me acquire an all-round communications skill set. My responsibilities included; planning, communications support, event organisation, the intranet, printed collateral and maintaining a communications network across 12 sites. -
Media Relations AdvisorBae Systems Sep 2007 - Apr 2008London, GbWhile retaining my external responsibilities I undertook media relations training and managed the business' local media activities. I later got involved with higher level press days and exhibitions. -
External Communications AdvisorBae Systems Mar 2007 - Sep 2007London, GbI managed the business' external digital presences. The successes I demonstrated in doing this, along with the benchmark intranet I had delivered previously, lead to me being asked to undertake a secondment to BAE Systems Head Office. Here I helped with the re-launch of the global company website and gained brand promotion and advertising experience at several exhibitions. -
Web DeveloperBae Systems Sep 2006 - Mar 2007London, GbI was the technical expert responsible for deploying a large intranet programme that resulted from a company takeover. Starting from scratch I ensured the successful use of new and emerging web technologies aligned to our communications strategy. -
Electrical Engineering ApprenticeBae Systems Sep 2003 - Sep 2006London, Gb -
Electrical And Software Engineering ApprenticeAlenia Marconi Systems Sep 2003 - Sep 2006Earning and learning to become a qualified electrical and software engineer with Alenia Marconi Systems
Dean Clarke Skills
Dean Clarke Education Details
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ImdOrganizational Leadership -
Anglia Ruskin UniversityElectrical Engineering -
Braintree College -
Alec Hunter High School
Frequently Asked Questions about Dean Clarke
What company does Dean Clarke work for?
Dean Clarke works for Ds Smith
What is Dean Clarke's role at the current company?
Dean Clarke's current role is Group Head of Brand and Employee Experience.
What is Dean Clarke's email address?
Dean Clarke's email address is de****@****ems.com
What is Dean Clarke's direct phone number?
Dean Clarke's direct phone number is +4420329*****
What schools did Dean Clarke attend?
Dean Clarke attended Imd, Anglia Ruskin University, Braintree College, Alec Hunter High School.
What are some of Dean Clarke's interests?
Dean Clarke has interest in Mountain Biking, Hobby Electronics And Gardening, Investing.
What skills is Dean Clarke known for?
Dean Clarke has skills like Digital Strategy, Digital Marketing, Web Design, Website Management, Web Development, Web Analytics, Seo, Employee Engagement, Internal Communications, Change Communication, Digital Photography, Event Management.
Who are Dean Clarke's colleagues?
Dean Clarke's colleagues are Stefano Cattaneo, Georgina Baker, Thomas Herzog, Tamara Schaubert, Paul Riordan (Lsbb), Hugh Mcfadzean, Faustino Colás Mosquera.
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