Dean Clarke Email & Phone Number

London, Gb

London, Gb

In this expanded role, I added internal communications to my responsibilities alongside our brand strategy and digital communications.In this new role, I have the opportunity to create a more cohesive approach to how we communicate, both within our company and with the outside world. By streamlining activities across internal and external communications, I will foster a more integrated and aligned messaging strategy. The team will focus on improving the performance of our content to ensure it delivers maximum impact and engages our audience effectively. Strengthening our technological capabilities will also be a key area of focus, allowing us to leverage modern tools and platforms to enhance our communications and brand presence.I will lead these key areas during an important time for our company as we continue to work through the acquisition process with International Paper Company.

London, Gb

I accepted an opportunity to join DS Smith to lead the brand and digital strategies as part of an ambitious growth plan. The company has already grown rapidly over recent years and now generates more than £6bn of revenue across 300 sites in 34 countries and employs over 30,000 people. As we grow, our customers expect more from us, and I work closely with our marketing teams globally to help strengthen our brand and improve the experience for all of our audiences. Our sustainable solutions and services will play an increasingly important role in a changing world.Some of the key activities I will lead include:- Brand positioning as the sustainability and circular economy leader in the FTSE 100- Create a product naming and brand architecture to drive strength and awareness in the masterbrand- Provide industry leading digital customer experiences- Improve search engine optimisation- Introduce Generative AI to improve volumes, pace and agility of content teams- Develop an enterprise wide data and reporting framework to demonstrate value and continuously improve performance- Drive a more targeted and personalised approach to social media activity beyond digital teams

London, Gb

I succeeded in an expanded role which incorporated content strategy at a global level. Bringing internal and external comms together under a unified, objective and audience lead approach. This brought in sustainability, government and investor relations as well as recruitment marketing.

London, Gb

I was globally responsible for the digital communications strategy, brand identity and creative direction at BAE Systems - a global defence and aerospace company.

London, Gb

I lead global digital strategy for the Group.I was responsible for planning and delivering BAE Systems':- online communications- social media output and engagement- digital marketing campaign strategies- internal and external digital projects- innovative and effective new delivery methods- guidance to the global business to successfully embed digital communications

London, Gb

I managed digital communications and social media for the global group. In addition to my responsibilities for strategy, channels, reporting and costs I was responsible for maintaining a global communications network to facilitate the delivery of key messages and content to and from the various businesses and functions.I also managed communications planning, policies, processes and initiatives, along with stakeholder engagement, as part of a cross-business digital change programme reporting to the CIO.

London, Gb

I was responsible for all digital communications which positioned the business and supported the delivery of key messages across internal and external stakeholders. This included everything from digital channels such as the internet and intranet through to apps and digital signage.

London, Gb

As part of a two person communications team I delivered change communications for a programme which involved a 20% headcount reduction as well as the break up of a £500m business via divestment, inter-business transfer and new business creation.

London, Gb

I took on an internal role at the time of a major business reorganisation to help me acquire an all-round communications skill set. My responsibilities included; planning, communications support, event organisation, the intranet, printed collateral and maintaining a communications network across 12 sites.

London, Gb

While retaining my external responsibilities I undertook media relations training and managed the business' local media activities. I later got involved with higher level press days and exhibitions.

London, Gb

I managed the business' external digital presences. The successes I demonstrated in doing this, along with the benchmark intranet I had delivered previously, lead to me being asked to undertake a secondment to BAE Systems Head Office. Here I helped with the re-launch of the global company website and gained brand promotion and advertising experience at several exhibitions.

London, Gb

I was the technical expert responsible for deploying a large intranet programme that resulted from a company takeover. Starting from scratch I ensured the successful use of new and emerging web technologies aligned to our communications strategy.

London, Gb

Earning and learning to become a qualified electrical and software engineer with Alenia Marconi Systems

Organizational Leadership

Hnd, Electrical Engineering

Education record

Education record