With over 25 years of experience in business development and sales, I have a passion for creating and delivering value to customers and stakeholders in the cycling industry. I am currently the Business Development & Sales Executive at CIOVITA, an international cycling kit company that designs and manufactures cycle wear for teams and individuals around the world.At CIOVITA, I leverage my skills in customer relationship management (CRM), social media marketing (SMM), brand direction, and product design to generate leads, increase sales, and build loyalty. I also partner with the creative team to provide feedback and guidance on the visual appearance and innovation of the cycle wear. I am proud to be part of a company that combines classic European style with cutting-edge technology to produce beautiful, high-quality, and functional cycling apparel.