Dean Pelkey Email & Phone Number

Vancouver, Canada Area

Vancouver, British Columbia, Canada

Vancouver, Canada Area

Worked with Fort St. John for LNG (FSJ for LNG), a community group of residents from Fort St. John, Fort Nelson and Terrace, to publicize their efforts to rally support for developing LNG projects in British Columbia. Worked in conjunction with Pace Group Communications and Resource Works.• Wrote and distributed news release for a pro-LNG rally in three Northern BC communities; pitched story to multiple news outlets.• Generated wide-spread news coverage of the rally including stories in The Province, Edmonton Journal, Black Press, and Alaska Highway News.• Promoted media coverage through the rally’s Facebook page.• Developed concept and content for pro-LNG advertising campaign in Ottawa.• Managed ad buy and placement.

Vancouver, Bc

Managed a team of four responsible for publicizing and marketing research and activities of the Fraser Institute, ranked as one of the top-20 think tanks in the world by the University of Pennsylvania. Developed and managed an extensive media relations program including social media and multiple websites. Oversaw a communications budget of just under $300,000. Developed overall communications strategy including website upgrade and launch of Institute blog in 2015. Developed and maintained active relationships with both national and regional media.• Grew media profile from 5,000 news stories in 2006 to more than 28,000 in 2015.• Managed media and publicity programs for up to 80 research publications annually, working with research directors and external authors.• Implemented media monitoring program to track media coverage and breaking issues.• Developed and executed a social media strategy, gaining more than 20,000 Twitter followers, highest among Canadian think tanks, and more than 9,000 “likes” on Facebook.• Developed and helped implement content marketing strategy using social media and paid promotion to promote research publications and drive traffic to websites and blog.• Developed and implemented media training program for senior research staff.• Wrote speeches for president; created speaking notes and key messages for research staff to support media appearances.• Managed media appearances and outreach for high-profile speakers such as former Australian premier John Howard, environmental economist Bjorn Lomborg, and author David Frum; wrote speaking notes and managed media for Mike Harris, the late Ralph Klein and Brian Tobin.• Managed production of 19 videos in 2015 averaging 4,800 views on YouTube.• Oversaw and planned development of two new websites, working with web development firms.• Planned and selected vendor for mobile app development to be launched in 2016.

Surrey, Bc

Managed company’s media relations program. Acted as primary spokesperson to the news media including responding to issues and emergencies, working to protect and enhance the company's public reputation.• Responded to all media inquiries on 24-7 basis; wrote and distributed all news releases.• Developed emergency and crisis communication messaging. Identified and managed emerging issues and created communication plans for response.• Part of team that developed and implemented communication strategy during corporate takeover of Terasen by US-based Kinder Morgan Inc.• Wrote executive speeches, briefing notes and newspaper opinion columns.• Created and wrote marketing materials/messages about benefits and safety of natural gas. • Helped develop employee communications, including website and newsletters. Wrote monthly column from the president distributed to 1,200 employees across BC.• Planned and managed media training for community relations staff.

Vancouver, Bc

Worked in the Communications and Education department focusing on media relations, working to generate media attention for BCSC enforcement activity and investor education programs.• Primary media contact for BC Securities Commission.• Wrote and distributed news releases about BCSC decisions and enforcement activity.• Created materials to promote BCSC investor education program, including regular column for community newspapers; represented organization at investor education events.• Provided communication planning, issue management, and media monitoring for other departments.

North Vancouver

Member of ICBC's media relations team, responded to media inquiries, acted as corporate spokesperson, wrote and issued news releases to publcize ICBC actions and programs.• Acted as corporate spokesperson responding to media inquiries.• Researched, wrote and distributed news releases.• Worked with other departments on communication strategy.• Worked with government ministry on issues management.

North Vancouver, Bc

Worked in Public Affairs and Road Safety creating communication products such as brochures, posters, TV ads, radio ads and other collateral to promote ICBC insurance products and road safety programs.• Wrote promotional material and advertising copy for insurance products, liaised with advertising agencies and other external contractors.• Wrote two corporate annual reports.• Created messaging and content for employee communication.

Richmond, Bc

Medicine Hat, Alberta

Kelowna, Bc

Bfa, Creative Writing

Activities and Societies: CITR UBC radio UBC film society

Project Management Level 1

Certificate, Journalism